Dec 01, 2020
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IMAX announces new GM

TORONTO, Sept. 26 /PRNewswire-FirstCall/ – IMAX Corporation (Nasdaq: IMAX; TSX: IMX) today announced the appointment of studio distribution executive, Peter Eiff, to General Manager – Europe, Middle East and Africa (EMEA). Initially based in Los Angeles, Mr. Eiff will relocate to Berlin, Germany, by the end of this year. Mr. Eiff will draw on his extensive film distribution background with Lucasfilm, Paramount, New Regency and Buena Vista International to help significantly accelerate the growth of IMAX as the preferred venue to enjoy Hollywood’s biggest blockbusters throughout Europe, the Middle East and Africa. There are currently 54 IMAX® theatres open in EMEA, and 22 additional IMAX theatres are scheduled to be open in the region by 2008.

In his new role, Mr. Eiff will focus on generating new business opportunities for IMAX and IMAX’s studio partners by growing the IMAX EMEA theatre network into a significant distribution channel for Hollywood event films. A key component of this effort will include driving sales of proprietary IMAX MPX® technology – theatre systems specifically designed to reduce the cost of entry into the IMAX theatre business for commercial multiplex exhibitors – and joint ventures with leading exhibitors throughout the region.

"Peter’s thorough understanding of the importance and value of premium distribution channels for branded event films made him the perfect choice to take on this crucial role within IMAX" said Larry O’ Reilly, IMAX’s Executive Vice President of Theatre Development. "Of course, being a European native who has spent the last 14 years in Hollywood will be extremely helpful as well."

Peter joins IMAX from International Film Finance Services, a consulting firm he founded that helped production companies optimize their financing supply chains. Previously, Mr. Eiff was head of television sales and director of worldwide distribution at Lucasfilm Ltd. Prior to joining Lucasfilm, he held executive roles at Paramount, New Regency Productions and Buena Vista International in which he focused on international sales and distribution.

"Given his extensive background with film distribution and structuring financial agreements, Peter will be a valuable addition to the IMAX team," said IMAX Co-CEOs and Co-Chairmen Richard L. Gelfond and Bradley J. Wechsler. "The European market holds much growth potential as IMAX begins to seek more joint venture relationships with exhibitors, and Peter’s skill set will be a great complement our efforts in the region."

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Headline, Industry News

IMAX announces new GM

TORONTO, Sept. 26 /PRNewswire-FirstCall/ – IMAX Corporation (Nasdaq: IMAX; TSX: IMX) today announced the appointment of studio distribution executive, Peter Eiff, to General Manager – Europe, Middle East and Africa (EMEA). Initially based in Los Angeles, Mr. Eiff will relocate to Berlin, Germany, by the end of this year. Mr. Eiff will draw on his extensive film distribution background with Lucasfilm, Paramount, New Regency and Buena Vista International to help significantly accelerate the growth of IMAX as the preferred venue to enjoy Hollywood’s biggest blockbusters throughout Europe, the Middle East and Africa. There are currently 54 IMAX® theatres open in EMEA, and 22 additional IMAX theatres are scheduled to be open in the region by 2008.

In his new role, Mr. Eiff will focus on generating new business opportunities for IMAX and IMAX’s studio partners by growing the IMAX EMEA theatre network into a significant distribution channel for Hollywood event films. A key component of this effort will include driving sales of proprietary IMAX MPX® technology – theatre systems specifically designed to reduce the cost of entry into the IMAX theatre business for commercial multiplex exhibitors – and joint ventures with leading exhibitors throughout the region.

"Peter’s thorough understanding of the importance and value of premium distribution channels for branded event films made him the perfect choice to take on this crucial role within IMAX" said Larry O’ Reilly, IMAX’s Executive Vice President of Theatre Development. "Of course, being a European native who has spent the last 14 years in Hollywood will be extremely helpful as well."

Peter joins IMAX from International Film Finance Services, a consulting firm he founded that helped production companies optimize their financing supply chains. Previously, Mr. Eiff was head of television sales and director of worldwide distribution at Lucasfilm Ltd. Prior to joining Lucasfilm, he held executive roles at Paramount, New Regency Productions and Buena Vista International in which he focused on international sales and distribution.

"Given his extensive background with film distribution and structuring financial agreements, Peter will be a valuable addition to the IMAX team," said IMAX Co-CEOs and Co-Chairmen Richard L. Gelfond and Bradley J. Wechsler. "The European market holds much growth potential as IMAX begins to seek more joint venture relationships with exhibitors, and Peter’s skill set will be a great complement our efforts in the region."

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline, Industry News

IMAX announces new GM

TORONTO, Sept. 26 /PRNewswire-FirstCall/ – IMAX Corporation (Nasdaq: IMAX; TSX: IMX) today announced the appointment of studio distribution executive, Peter Eiff, to General Manager – Europe, Middle East and Africa (EMEA). Initially based in Los Angeles, Mr. Eiff will relocate to Berlin, Germany, by the end of this year. Mr. Eiff will draw on his extensive film distribution background with Lucasfilm, Paramount, New Regency and Buena Vista International to help significantly accelerate the growth of IMAX as the preferred venue to enjoy Hollywood’s biggest blockbusters throughout Europe, the Middle East and Africa. There are currently 54 IMAX® theatres open in EMEA, and 22 additional IMAX theatres are scheduled to be open in the region by 2008.

In his new role, Mr. Eiff will focus on generating new business opportunities for IMAX and IMAX’s studio partners by growing the IMAX EMEA theatre network into a significant distribution channel for Hollywood event films. A key component of this effort will include driving sales of proprietary IMAX MPX® technology – theatre systems specifically designed to reduce the cost of entry into the IMAX theatre business for commercial multiplex exhibitors – and joint ventures with leading exhibitors throughout the region.

"Peter’s thorough understanding of the importance and value of premium distribution channels for branded event films made him the perfect choice to take on this crucial role within IMAX" said Larry O’ Reilly, IMAX’s Executive Vice President of Theatre Development. "Of course, being a European native who has spent the last 14 years in Hollywood will be extremely helpful as well."

Peter joins IMAX from International Film Finance Services, a consulting firm he founded that helped production companies optimize their financing supply chains. Previously, Mr. Eiff was head of television sales and director of worldwide distribution at Lucasfilm Ltd. Prior to joining Lucasfilm, he held executive roles at Paramount, New Regency Productions and Buena Vista International in which he focused on international sales and distribution.

"Given his extensive background with film distribution and structuring financial agreements, Peter will be a valuable addition to the IMAX team," said IMAX Co-CEOs and Co-Chairmen Richard L. Gelfond and Bradley J. Wechsler. "The European market holds much growth potential as IMAX begins to seek more joint venture relationships with exhibitors, and Peter’s skill set will be a great complement our efforts in the region."

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Your email address will not be published. Required fields are marked *

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