Nov 24, 2020
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Headline, Industry News

CanWest regarding NFL

TORONTO, Barbara Williams, Senior Vice President of Programming and Production at CanWest MediaWorks today made the following statement regarding the National Football League’s Canadian broadcast rights:

"Recently, CanWest worked together with the NFL on continuing and expanding the current broadcast licence agreement. At the end of the day, however, the business reality presented wasn’t one that we deemed economically sound in the longterm for our networks, or our advertising partners.

As a result, NFL coverage will no longer be broadcast on CanWest networks in Canada. This provides us with the opportunity to strengthen our primetime schedules by reinvesting these programming dollars in the acquisition and production of primetime content, to maximise the impact and return on investment for CanWest and our stakeholders

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Headline, Industry News

CanWest regarding NFL

TORONTO, Barbara Williams, Senior Vice President of Programming and Production at CanWest MediaWorks today made the following statement regarding the National Football League’s Canadian broadcast rights:

"Recently, CanWest worked together with the NFL on continuing and expanding the current broadcast licence agreement. At the end of the day, however, the business reality presented wasn’t one that we deemed economically sound in the longterm for our networks, or our advertising partners.

As a result, NFL coverage will no longer be broadcast on CanWest networks in Canada. This provides us with the opportunity to strengthen our primetime schedules by reinvesting these programming dollars in the acquisition and production of primetime content, to maximise the impact and return on investment for CanWest and our stakeholders

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline, Industry News

CanWest regarding NFL

TORONTO, Barbara Williams, Senior Vice President of Programming and Production at CanWest MediaWorks today made the following statement regarding the National Football League’s Canadian broadcast rights:

"Recently, CanWest worked together with the NFL on continuing and expanding the current broadcast licence agreement. At the end of the day, however, the business reality presented wasn’t one that we deemed economically sound in the longterm for our networks, or our advertising partners.

As a result, NFL coverage will no longer be broadcast on CanWest networks in Canada. This provides us with the opportunity to strengthen our primetime schedules by reinvesting these programming dollars in the acquisition and production of primetime content, to maximise the impact and return on investment for CanWest and our stakeholders

Leave a Reply

Your email address will not be published. Required fields are marked *

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