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CanWest regarding NFL
Wednesday May 23rd 2007TORONTO, Barbara Williams, Senior Vice President of Programming and Production at CanWest MediaWorks today made the following statement regarding the National Football League’s Canadian broadcast rights:
"Recently, CanWest worked together with the NFL on continuing and expanding the current broadcast licence agreement. At the end of the day, however, the business reality presented wasn’t one that we deemed economically sound in the longterm for our networks, or our advertising partners.
As a result, NFL coverage will no longer be broadcast on CanWest networks in Canada. This provides us with the opportunity to strengthen our primetime schedules by reinvesting these programming dollars in the acquisition and production of primetime content, to maximise the impact and return on investment for CanWest and our stakeholders
Headline, Industry News
CanWest regarding NFL
Wednesday May 23rd 2007TORONTO, Barbara Williams, Senior Vice President of Programming and Production at CanWest MediaWorks today made the following statement regarding the National Football League’s Canadian broadcast rights:
"Recently, CanWest worked together with the NFL on continuing and expanding the current broadcast licence agreement. At the end of the day, however, the business reality presented wasn’t one that we deemed economically sound in the longterm for our networks, or our advertising partners.
As a result, NFL coverage will no longer be broadcast on CanWest networks in Canada. This provides us with the opportunity to strengthen our primetime schedules by reinvesting these programming dollars in the acquisition and production of primetime content, to maximise the impact and return on investment for CanWest and our stakeholders
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Headline, Industry News
CanWest regarding NFL
Wednesday May 23rd 2007TORONTO, Barbara Williams, Senior Vice President of Programming and Production at CanWest MediaWorks today made the following statement regarding the National Football League’s Canadian broadcast rights:
"Recently, CanWest worked together with the NFL on continuing and expanding the current broadcast licence agreement. At the end of the day, however, the business reality presented wasn’t one that we deemed economically sound in the longterm for our networks, or our advertising partners.
As a result, NFL coverage will no longer be broadcast on CanWest networks in Canada. This provides us with the opportunity to strengthen our primetime schedules by reinvesting these programming dollars in the acquisition and production of primetime content, to maximise the impact and return on investment for CanWest and our stakeholders
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