Nov 24, 2020
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CTV Strikes NFL Broadcast Deal

TORONTO, CTV, together with the National Football League, announced a landmark 3-year broadcast deal, it was announced today by Rick Brace, President, CTV Inc.

Under terms of the deal, CTV secures the exclusive Canadian broadcast rights for (i) the NFL regular season Sunday early afternoon game package
(1 p.m. ET), (ii) every NFL Playoff game, and for the first time ever, (iii)exclusive rights for the Super Bowl, the most watched single sporting event in North America. The deal covers the upcoming 2007, 2008 and 2009 NFL seasons and marks the beginning of a long-term relationship between Canada’s No. 1 broadcaster and the NFL. In announcing the deal, CTV confirmed plans to deliver every NFL telecast in stunning High Definition. Financial details of the agreement were not disclosed.

The agreement delivers the first ever Super Bowl broadcast on CTV. In fact, it’s the first broadcast deal ever reached between the NFL and CTV.
"CTV is committed to growing an exciting partnership with the National Football League, a brand synonymous to Canadians with excellence and leadership," said Brace. "The NFL and its crown jewel, the Super Bowl, represent a strategic fit for CTV and we look forward to delivering all the exhilaration beginning September, 2007."
"We are very pleased to extend our partnership with the CTV family as they have been terrific programmers for us for many years. As a result of this agreement, more fans in Canada than ever before will have access to all the excitement of NFL football on Sunday afternoons," said Charles White, NFL Vice-President of International Media.

Today’s announcement delivers a new-look and potent lineup for CTV Sunday afternoons. And for the first time in Canada, the Super Bowl joins The Academy Awards on the same Network schedule. It’s television’s No. 1 ranked entertainment special together with the No. 1 sports event; all part of CTV’s upcoming 2007-2008 schedule.
"Securing a strong appointment brand like the NFL is in keeping with our program strategy of generating continued upward momentum across the entire CTV schedule," said Susanne Boyce, CTV President of Programming and Chair of the CTV Media Group. 

Brace confirmed that CTVglobemedia is committed to providing unmatched multi-platform exposure of its NFL slate through promotion inside CTV’s No. 1 ranked lineup and throughout its family of networks and services, including cross-promotional support and coverage on TSN, Canada’s most watched sports network, and The Globe and Mail, Canada’s No.1 national newspaper. CTV’s NFL rights package perfectly complements the suite of NFL rights held by TSN. This Fall, TSN will continue to deliver NFL regular season games as part of its 42-game broadcast package, including exclusive Canadian coverage of Sunday and Monday Night Football and the Thursday/Saturday package.

Last February, QB Peyton Manning led the Indianapolis Colts to a thrilling 29-17 victory against the Chicago Bears en route to earning MVP status in Super Bowl XLI. The broadcast generated an audience of 3.4 million Canadians, once again making the Super Bowl the biggest single-day sporting event of the year in Canada.

CTV will officially welcome the NFL to its daytime and primetime schedule on June 4 when Network executives present the Fall 2007 lineup to the advertising community.

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Headline, Industry News

CTV Strikes NFL Broadcast Deal

TORONTO, CTV, together with the National Football League, announced a landmark 3-year broadcast deal, it was announced today by Rick Brace, President, CTV Inc.

Under terms of the deal, CTV secures the exclusive Canadian broadcast rights for (i) the NFL regular season Sunday early afternoon game package
(1 p.m. ET), (ii) every NFL Playoff game, and for the first time ever, (iii)exclusive rights for the Super Bowl, the most watched single sporting event in North America. The deal covers the upcoming 2007, 2008 and 2009 NFL seasons and marks the beginning of a long-term relationship between Canada’s No. 1 broadcaster and the NFL. In announcing the deal, CTV confirmed plans to deliver every NFL telecast in stunning High Definition. Financial details of the agreement were not disclosed.

The agreement delivers the first ever Super Bowl broadcast on CTV. In fact, it’s the first broadcast deal ever reached between the NFL and CTV.
"CTV is committed to growing an exciting partnership with the National Football League, a brand synonymous to Canadians with excellence and leadership," said Brace. "The NFL and its crown jewel, the Super Bowl, represent a strategic fit for CTV and we look forward to delivering all the exhilaration beginning September, 2007."
"We are very pleased to extend our partnership with the CTV family as they have been terrific programmers for us for many years. As a result of this agreement, more fans in Canada than ever before will have access to all the excitement of NFL football on Sunday afternoons," said Charles White, NFL Vice-President of International Media.

Today’s announcement delivers a new-look and potent lineup for CTV Sunday afternoons. And for the first time in Canada, the Super Bowl joins The Academy Awards on the same Network schedule. It’s television’s No. 1 ranked entertainment special together with the No. 1 sports event; all part of CTV’s upcoming 2007-2008 schedule.
"Securing a strong appointment brand like the NFL is in keeping with our program strategy of generating continued upward momentum across the entire CTV schedule," said Susanne Boyce, CTV President of Programming and Chair of the CTV Media Group. 

Brace confirmed that CTVglobemedia is committed to providing unmatched multi-platform exposure of its NFL slate through promotion inside CTV’s No. 1 ranked lineup and throughout its family of networks and services, including cross-promotional support and coverage on TSN, Canada’s most watched sports network, and The Globe and Mail, Canada’s No.1 national newspaper. CTV’s NFL rights package perfectly complements the suite of NFL rights held by TSN. This Fall, TSN will continue to deliver NFL regular season games as part of its 42-game broadcast package, including exclusive Canadian coverage of Sunday and Monday Night Football and the Thursday/Saturday package.

Last February, QB Peyton Manning led the Indianapolis Colts to a thrilling 29-17 victory against the Chicago Bears en route to earning MVP status in Super Bowl XLI. The broadcast generated an audience of 3.4 million Canadians, once again making the Super Bowl the biggest single-day sporting event of the year in Canada.

CTV will officially welcome the NFL to its daytime and primetime schedule on June 4 when Network executives present the Fall 2007 lineup to the advertising community.

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline, Industry News

CTV Strikes NFL Broadcast Deal

TORONTO, CTV, together with the National Football League, announced a landmark 3-year broadcast deal, it was announced today by Rick Brace, President, CTV Inc.

Under terms of the deal, CTV secures the exclusive Canadian broadcast rights for (i) the NFL regular season Sunday early afternoon game package
(1 p.m. ET), (ii) every NFL Playoff game, and for the first time ever, (iii)exclusive rights for the Super Bowl, the most watched single sporting event in North America. The deal covers the upcoming 2007, 2008 and 2009 NFL seasons and marks the beginning of a long-term relationship between Canada’s No. 1 broadcaster and the NFL. In announcing the deal, CTV confirmed plans to deliver every NFL telecast in stunning High Definition. Financial details of the agreement were not disclosed.

The agreement delivers the first ever Super Bowl broadcast on CTV. In fact, it’s the first broadcast deal ever reached between the NFL and CTV.
"CTV is committed to growing an exciting partnership with the National Football League, a brand synonymous to Canadians with excellence and leadership," said Brace. "The NFL and its crown jewel, the Super Bowl, represent a strategic fit for CTV and we look forward to delivering all the exhilaration beginning September, 2007."
"We are very pleased to extend our partnership with the CTV family as they have been terrific programmers for us for many years. As a result of this agreement, more fans in Canada than ever before will have access to all the excitement of NFL football on Sunday afternoons," said Charles White, NFL Vice-President of International Media.

Today’s announcement delivers a new-look and potent lineup for CTV Sunday afternoons. And for the first time in Canada, the Super Bowl joins The Academy Awards on the same Network schedule. It’s television’s No. 1 ranked entertainment special together with the No. 1 sports event; all part of CTV’s upcoming 2007-2008 schedule.
"Securing a strong appointment brand like the NFL is in keeping with our program strategy of generating continued upward momentum across the entire CTV schedule," said Susanne Boyce, CTV President of Programming and Chair of the CTV Media Group. 

Brace confirmed that CTVglobemedia is committed to providing unmatched multi-platform exposure of its NFL slate through promotion inside CTV’s No. 1 ranked lineup and throughout its family of networks and services, including cross-promotional support and coverage on TSN, Canada’s most watched sports network, and The Globe and Mail, Canada’s No.1 national newspaper. CTV’s NFL rights package perfectly complements the suite of NFL rights held by TSN. This Fall, TSN will continue to deliver NFL regular season games as part of its 42-game broadcast package, including exclusive Canadian coverage of Sunday and Monday Night Football and the Thursday/Saturday package.

Last February, QB Peyton Manning led the Indianapolis Colts to a thrilling 29-17 victory against the Chicago Bears en route to earning MVP status in Super Bowl XLI. The broadcast generated an audience of 3.4 million Canadians, once again making the Super Bowl the biggest single-day sporting event of the year in Canada.

CTV will officially welcome the NFL to its daytime and primetime schedule on June 4 when Network executives present the Fall 2007 lineup to the advertising community.

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Your email address will not be published. Required fields are marked *

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