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Headline, Industry News
E! Marketing Blitz
Thursday August 23rd 2007CALGARY, CanWest MediaWorks today announced details surrounding its innovative, multi-city marketing campaign in support of the highly anticipated Canadian network launch of E! and its inaugural Fall program schedule.
Commencing today, running through network launch on Sept 7 and into Fall ’07, the E! Media Domination 2007 rollout represents one of the season’s most significant and aggressive marketing initiatives in Canada, featuring breakthrough creative executions and an exclusive buy of the country’s best major market advertising properties.
This strategic, multiplatform execution features E! as the sole advertiser in a selection of the most sought-after locations and media outlets in Toronto and Vancouver.
"For months, viewers have been anxiously awaiting E!’s launch in Canada," said Walter Levitt, Senior Vice President of Marketing for CanWest MediaWorks. "Our network launch will build on that buzz, using innovative media and creative executions that captures the fresh, entertainment-based spirit of the E! brand."
E! ‘MEDIA DOMINATION’ 2007 HIGHLIGHTS INCLUDE:
OUTDOOR: Beginning September 3, Canada’s largest and most-travelled transit system, the Toronto Subway – will feature innovative multi-surface applications as E! exclusively takes over the inside of the key commuter hubs at the Eglinton and St. George Stations.
Creative will feature a ‘tease/sneak peek’ campaign – introducing both the network brand and key primetime franchises – running through September 6. On September 7th, creative in all locations will transition to a ‘full reveal’, to celebrate the network’s launch day.
Similarly, the high volume York and Yonge Street tunnels into downtown Toronto will set the pace, showcasing the E! tease and reveal theme, beginning August 27.
Custom E! creative will also take over the landmark Sears board at Toronto’s Eaton Centre, a high-impact digital and static board on the Gardiner Expressway, in addition to hundreds of billboards across the GTA.
PRINT: On Saturday, September 8, the Toronto Star will be ‘wrapped’ by E!. In addition, throughout the Toronto International Film Festival E! ads will dominate Toronto’s commuter daily, Metro.
RADIO/STREET: In partnership with Toronto radio station Z103.5 FM, a city-wide "Spot the E!" contest launches today. For three consecutive weeks, a 12-foot, 3D E! will travel to three undisclosed Toronto locations. On-air promo will drive listeners to be on the lookout to spot the E! and log on to the station website to fill out a contest form for the chance to win E! prize packs and tickets to the VIP E! launch party on Friday, September 7. The initiative is supported by street teams who will hand out posters on-location weekly to create additional reach/exposure and promote launch awareness.
Headline, Industry News
E! Marketing Blitz
Thursday August 23rd 2007CALGARY, CanWest MediaWorks today announced details surrounding its innovative, multi-city marketing campaign in support of the highly anticipated Canadian network launch of E! and its inaugural Fall program schedule.
Commencing today, running through network launch on Sept 7 and into Fall ’07, the E! Media Domination 2007 rollout represents one of the season’s most significant and aggressive marketing initiatives in Canada, featuring breakthrough creative executions and an exclusive buy of the country’s best major market advertising properties.
This strategic, multiplatform execution features E! as the sole advertiser in a selection of the most sought-after locations and media outlets in Toronto and Vancouver.
"For months, viewers have been anxiously awaiting E!’s launch in Canada," said Walter Levitt, Senior Vice President of Marketing for CanWest MediaWorks. "Our network launch will build on that buzz, using innovative media and creative executions that captures the fresh, entertainment-based spirit of the E! brand."
E! ‘MEDIA DOMINATION’ 2007 HIGHLIGHTS INCLUDE:
OUTDOOR: Beginning September 3, Canada’s largest and most-travelled transit system, the Toronto Subway – will feature innovative multi-surface applications as E! exclusively takes over the inside of the key commuter hubs at the Eglinton and St. George Stations.
Creative will feature a ‘tease/sneak peek’ campaign – introducing both the network brand and key primetime franchises – running through September 6. On September 7th, creative in all locations will transition to a ‘full reveal’, to celebrate the network’s launch day.
Similarly, the high volume York and Yonge Street tunnels into downtown Toronto will set the pace, showcasing the E! tease and reveal theme, beginning August 27.
Custom E! creative will also take over the landmark Sears board at Toronto’s Eaton Centre, a high-impact digital and static board on the Gardiner Expressway, in addition to hundreds of billboards across the GTA.
PRINT: On Saturday, September 8, the Toronto Star will be ‘wrapped’ by E!. In addition, throughout the Toronto International Film Festival E! ads will dominate Toronto’s commuter daily, Metro.
RADIO/STREET: In partnership with Toronto radio station Z103.5 FM, a city-wide "Spot the E!" contest launches today. For three consecutive weeks, a 12-foot, 3D E! will travel to three undisclosed Toronto locations. On-air promo will drive listeners to be on the lookout to spot the E! and log on to the station website to fill out a contest form for the chance to win E! prize packs and tickets to the VIP E! launch party on Friday, September 7. The initiative is supported by street teams who will hand out posters on-location weekly to create additional reach/exposure and promote launch awareness.
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Headline, Industry News
E! Marketing Blitz
Thursday August 23rd 2007CALGARY, CanWest MediaWorks today announced details surrounding its innovative, multi-city marketing campaign in support of the highly anticipated Canadian network launch of E! and its inaugural Fall program schedule.
Commencing today, running through network launch on Sept 7 and into Fall ’07, the E! Media Domination 2007 rollout represents one of the season’s most significant and aggressive marketing initiatives in Canada, featuring breakthrough creative executions and an exclusive buy of the country’s best major market advertising properties.
This strategic, multiplatform execution features E! as the sole advertiser in a selection of the most sought-after locations and media outlets in Toronto and Vancouver.
"For months, viewers have been anxiously awaiting E!’s launch in Canada," said Walter Levitt, Senior Vice President of Marketing for CanWest MediaWorks. "Our network launch will build on that buzz, using innovative media and creative executions that captures the fresh, entertainment-based spirit of the E! brand."
E! ‘MEDIA DOMINATION’ 2007 HIGHLIGHTS INCLUDE:
OUTDOOR: Beginning September 3, Canada’s largest and most-travelled transit system, the Toronto Subway – will feature innovative multi-surface applications as E! exclusively takes over the inside of the key commuter hubs at the Eglinton and St. George Stations.
Creative will feature a ‘tease/sneak peek’ campaign – introducing both the network brand and key primetime franchises – running through September 6. On September 7th, creative in all locations will transition to a ‘full reveal’, to celebrate the network’s launch day.
Similarly, the high volume York and Yonge Street tunnels into downtown Toronto will set the pace, showcasing the E! tease and reveal theme, beginning August 27.
Custom E! creative will also take over the landmark Sears board at Toronto’s Eaton Centre, a high-impact digital and static board on the Gardiner Expressway, in addition to hundreds of billboards across the GTA.
PRINT: On Saturday, September 8, the Toronto Star will be ‘wrapped’ by E!. In addition, throughout the Toronto International Film Festival E! ads will dominate Toronto’s commuter daily, Metro.
RADIO/STREET: In partnership with Toronto radio station Z103.5 FM, a city-wide "Spot the E!" contest launches today. For three consecutive weeks, a 12-foot, 3D E! will travel to three undisclosed Toronto locations. On-air promo will drive listeners to be on the lookout to spot the E! and log on to the station website to fill out a contest form for the chance to win E! prize packs and tickets to the VIP E! launch party on Friday, September 7. The initiative is supported by street teams who will hand out posters on-location weekly to create additional reach/exposure and promote launch awareness.
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