Dec 04, 2020
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CTV launches new image campaign targeting GTA

With the new fall season in full swing, CTV has launched an extensive new image campaign. Beginning today, the “My Toronto Is…” campaign celebrates the unique places, people and experiences that exist in the Greater Toronto Area.

“My Toronto is…” features CTV News anchors and reporters joining everyday Torontonians in declaring their favorite thing about Toronto. In a series of original on-air promos, several different aspects of the city are profiled with various individuals declaring “My Toronto is…”. Some of the unique facets of Toronto profiled in the campaign include the Famous People Players theatre troupe, authentic Jamaican food on St. Clair Ave., dog walking in a local park, window shopping on Bloor Street, a fish monger in Kensington Market, etc. Different version of the promos will air throughout the 2007-2008 season. The spots vary in length including a 30 and 15 second version as well as custom station IDs.

“We wanted to create a definitive brand position for CTV News that builds on the strength of our news coverage and our role in the local community,” said Sandy Fraser, Promotions Manager, CTV Toronto. “The ‘My Toronto is… CTV News’ campaign is designed to not only engage our viewers, but reconfirm that CTV is the only news source that touches all aspects of life in the city.”

As part of the campaign, viewers are invited to create their own “My Toronto is…” news story and post it on <a href="http://www.toronto.ctv.ca">www.toronto.ctv.ca</a>. Monthly prizes will be awarded for the best submissions and selected entries will air on CTV News at Six. Viewers can find more details on submitting their “My Toronto is…” at the site listed above.

CTV Toronto’s promotions were recently recognized at the Promax Awards in New York City with an astounding 24 awards, including more World Gold Awards then any other local television station in the world.

<font size=1>Source: CTV Media Site</font>

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Headline, Industry News

CTV launches new image campaign targeting GTA

With the new fall season in full swing, CTV has launched an extensive new image campaign. Beginning today, the “My Toronto Is…” campaign celebrates the unique places, people and experiences that exist in the Greater Toronto Area.

“My Toronto is…” features CTV News anchors and reporters joining everyday Torontonians in declaring their favorite thing about Toronto. In a series of original on-air promos, several different aspects of the city are profiled with various individuals declaring “My Toronto is…”. Some of the unique facets of Toronto profiled in the campaign include the Famous People Players theatre troupe, authentic Jamaican food on St. Clair Ave., dog walking in a local park, window shopping on Bloor Street, a fish monger in Kensington Market, etc. Different version of the promos will air throughout the 2007-2008 season. The spots vary in length including a 30 and 15 second version as well as custom station IDs.

“We wanted to create a definitive brand position for CTV News that builds on the strength of our news coverage and our role in the local community,” said Sandy Fraser, Promotions Manager, CTV Toronto. “The ‘My Toronto is… CTV News’ campaign is designed to not only engage our viewers, but reconfirm that CTV is the only news source that touches all aspects of life in the city.”

As part of the campaign, viewers are invited to create their own “My Toronto is…” news story and post it on <a href="http://www.toronto.ctv.ca">www.toronto.ctv.ca</a>. Monthly prizes will be awarded for the best submissions and selected entries will air on CTV News at Six. Viewers can find more details on submitting their “My Toronto is…” at the site listed above.

CTV Toronto’s promotions were recently recognized at the Promax Awards in New York City with an astounding 24 awards, including more World Gold Awards then any other local television station in the world.

<font size=1>Source: CTV Media Site</font>

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline, Industry News

CTV launches new image campaign targeting GTA

With the new fall season in full swing, CTV has launched an extensive new image campaign. Beginning today, the “My Toronto Is…” campaign celebrates the unique places, people and experiences that exist in the Greater Toronto Area.

“My Toronto is…” features CTV News anchors and reporters joining everyday Torontonians in declaring their favorite thing about Toronto. In a series of original on-air promos, several different aspects of the city are profiled with various individuals declaring “My Toronto is…”. Some of the unique facets of Toronto profiled in the campaign include the Famous People Players theatre troupe, authentic Jamaican food on St. Clair Ave., dog walking in a local park, window shopping on Bloor Street, a fish monger in Kensington Market, etc. Different version of the promos will air throughout the 2007-2008 season. The spots vary in length including a 30 and 15 second version as well as custom station IDs.

“We wanted to create a definitive brand position for CTV News that builds on the strength of our news coverage and our role in the local community,” said Sandy Fraser, Promotions Manager, CTV Toronto. “The ‘My Toronto is… CTV News’ campaign is designed to not only engage our viewers, but reconfirm that CTV is the only news source that touches all aspects of life in the city.”

As part of the campaign, viewers are invited to create their own “My Toronto is…” news story and post it on <a href="http://www.toronto.ctv.ca">www.toronto.ctv.ca</a>. Monthly prizes will be awarded for the best submissions and selected entries will air on CTV News at Six. Viewers can find more details on submitting their “My Toronto is…” at the site listed above.

CTV Toronto’s promotions were recently recognized at the Promax Awards in New York City with an astounding 24 awards, including more World Gold Awards then any other local television station in the world.

<font size=1>Source: CTV Media Site</font>

Leave a Reply

Your email address will not be published. Required fields are marked *

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