| Feb 10, 2012 |
Follow Us!
CTV launches new image campaign targeting GTA
October 4, 2007
With the new fall season in full swing, CTV has launched an extensive new image campaign. Beginning today, the âMy Toronto Isââ¬Â¦â campaign celebrates the unique places, people and experiences that exist in the Greater Toronto Area.
âMy Toronto isââ¬Â¦â features CTV News anchors and reporters joining everyday Torontonians in declaring their favorite thing about Toronto. In a series of original on-air promos, several different aspects of the city are profiled with various individuals declaring âMy Toronto isââ¬Â¦â. Some of the unique facets of Toronto profiled in the campaign include the Famous People Players theatre troupe, authentic Jamaican food on St. Clair Ave., dog walking in a local park, window shopping on Bloor Street, a fish monger in Kensington Market, etc. Different version of the promos will air throughout the 2007-2008 season. The spots vary in length including a 30 and 15 second version as well as custom station IDs.
âWe wanted to create a definitive brand position for CTV News that builds on the strength of our news coverage and our role in the local community,â said Sandy Fraser, Promotions Manager, CTV Toronto. âThe âMy Toronto isââ¬Â¦ CTV Newsâ campaign is designed to not only engage our viewers, but reconfirm that CTV is the only news source that touches all aspects of life in the city.â
As part of the campaign, viewers are invited to create their own âMy Toronto isââ¬Â¦â news story and post it on <a href="http://www.toronto.ctv.ca">www.toronto.ctv.ca</a>. Monthly prizes will be awarded for the best submissions and selected entries will air on CTV News at Six. Viewers can find more details on submitting their âMy Toronto isââ¬Â¦â at the site listed above.
CTV Torontoâs promotions were recently recognized at the Promax Awards in New York City with an astounding 24 awards, including more World Gold Awards then any other local television station in the world.
<font size=1>Source: CTV Media Site</font>
Catalog terms: CTV
Posted in: Headline, Industry News