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IMAX sets target launch date of new technology
Tuesday October 23rd 2007IMAX Corporation announced that it has moved up the launch date of its new digital projection system in development to the second quarter of 2008 from its previously announced timeframe of the end of 2008 to mid 2009.
The system will further enhance The IMAX Experience and help to drive profitability for studios, exhibitors and IMAX theatres by virtually eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens.
"We’ve invested significant resources toward the development of our digital projection technology and we are excited about bringing it out of research and development and into the marketplace," said IMAX’s Co-Chairmen and Co-CEOs, Richard L. Gelfond and Bradley J. Wechsler. "Several key exhibitors, studios and consumer research groups have already experienced the digital prototype we’ve been running for the past several months, and we are very encouraged by the unanimously positive reaction to the next iteration of The IMAX Experience."
The new technology dramatically enhances the image fidelity, light output and contrast in both 2D and 3D to produce a stunningly crisp and bright image on the big IMAX screen. In consumer testing, 98 percent of respondents who had seen IMAX before were able to make the comparison, said that the prototype IMAX digital system fits with their expectations for the brand, and 46 percent said that the overall experience in the digital IMAX theatre was better than previous IMAX experiences.
<font size=1>Source: PR Newswire</font>
Headline, Technology News
IMAX sets target launch date of new technology
Tuesday October 23rd 2007IMAX Corporation announced that it has moved up the launch date of its new digital projection system in development to the second quarter of 2008 from its previously announced timeframe of the end of 2008 to mid 2009.
The system will further enhance The IMAX Experience and help to drive profitability for studios, exhibitors and IMAX theatres by virtually eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens.
"We’ve invested significant resources toward the development of our digital projection technology and we are excited about bringing it out of research and development and into the marketplace," said IMAX’s Co-Chairmen and Co-CEOs, Richard L. Gelfond and Bradley J. Wechsler. "Several key exhibitors, studios and consumer research groups have already experienced the digital prototype we’ve been running for the past several months, and we are very encouraged by the unanimously positive reaction to the next iteration of The IMAX Experience."
The new technology dramatically enhances the image fidelity, light output and contrast in both 2D and 3D to produce a stunningly crisp and bright image on the big IMAX screen. In consumer testing, 98 percent of respondents who had seen IMAX before were able to make the comparison, said that the prototype IMAX digital system fits with their expectations for the brand, and 46 percent said that the overall experience in the digital IMAX theatre was better than previous IMAX experiences.
<font size=1>Source: PR Newswire</font>
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Headline, Technology News
IMAX sets target launch date of new technology
Tuesday October 23rd 2007IMAX Corporation announced that it has moved up the launch date of its new digital projection system in development to the second quarter of 2008 from its previously announced timeframe of the end of 2008 to mid 2009.
The system will further enhance The IMAX Experience and help to drive profitability for studios, exhibitors and IMAX theatres by virtually eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens.
"We’ve invested significant resources toward the development of our digital projection technology and we are excited about bringing it out of research and development and into the marketplace," said IMAX’s Co-Chairmen and Co-CEOs, Richard L. Gelfond and Bradley J. Wechsler. "Several key exhibitors, studios and consumer research groups have already experienced the digital prototype we’ve been running for the past several months, and we are very encouraged by the unanimously positive reaction to the next iteration of The IMAX Experience."
The new technology dramatically enhances the image fidelity, light output and contrast in both 2D and 3D to produce a stunningly crisp and bright image on the big IMAX screen. In consumer testing, 98 percent of respondents who had seen IMAX before were able to make the comparison, said that the prototype IMAX digital system fits with their expectations for the brand, and 46 percent said that the overall experience in the digital IMAX theatre was better than previous IMAX experiences.
<font size=1>Source: PR Newswire</font>
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