Dec 05, 2020
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National CineMedia forms marketing alliance with A&E

National CineMedia LLC, operator of the largest digital in-theatre network in North America, announced a multi-year strategic content and marketing agreement with A&E Television Networks to provide pre-feature entertainment content and advertising on movie screens in theatres nationwide.

A&E will kick off the relationship on December 28, 2007 with new content segments featuring highlights from series, mini-series and specials airing on A&E and The History Channel that will be created exclusively for CineMedia’s pre-feature program FirstLook.

Delivered through CineMedia’s Digital Content Network, A&E’s content segments will premiere in December on what will then be approximately 13,500 screens in AMC Entertainment Inc., Cinemark USA, Inc., Goodrich Quality Theaters, Kerasotes ShowPlace Theatres, Regal Entertainment Group and other network affiliate movie theatres nationwide in 156 markets, including many of the highest grossing theatres in 49 of the top 50 Designated Market Areas.

Through the agreement, A&E will also take advantage of CineMedia’s wide variety of advertising and promotional products in theatre lobbies, including its Lobby Entertainment Network which features more than 2,000 video and high-definition plasma screen displays strategically placed in the lobby and concessions area of 780 theatres.

This FirstLook content partnership, arranged through Horizon Media, represents a significant expansion of A&E’s cinema advertising strategy to highlight its networks’ diverse mix of high quality entertainment.

"Adding the fantastic content of A&E Television Networks to FirstLook boosts our commitment to giving moviegoers an entertaining, varied pre-show experience,” said Cliff Marks, president of sales and chief marketing officer with National CineMedia. “Moviegoers have responded very positively to the exclusive, behind-the scenes entertainment presented during FirstLook. With the addition of AETN’s extremely popular programming, early arriving moviegoers will continue to get an exclusive ‘first look’ at the best in entertainment.”

National CineMedia’s Digital Content Network reaches 2 million+ seats and approximately 550 million patrons in 2006 (representing 38% of the total U.S. theatre attendance) in 156 Designated Market Areas (49 of the top 50) in the United States.

<font size=1>Source: Business Wire</font>

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Headline, Industry News

National CineMedia forms marketing alliance with A&E

National CineMedia LLC, operator of the largest digital in-theatre network in North America, announced a multi-year strategic content and marketing agreement with A&E Television Networks to provide pre-feature entertainment content and advertising on movie screens in theatres nationwide.

A&E will kick off the relationship on December 28, 2007 with new content segments featuring highlights from series, mini-series and specials airing on A&E and The History Channel that will be created exclusively for CineMedia’s pre-feature program FirstLook.

Delivered through CineMedia’s Digital Content Network, A&E’s content segments will premiere in December on what will then be approximately 13,500 screens in AMC Entertainment Inc., Cinemark USA, Inc., Goodrich Quality Theaters, Kerasotes ShowPlace Theatres, Regal Entertainment Group and other network affiliate movie theatres nationwide in 156 markets, including many of the highest grossing theatres in 49 of the top 50 Designated Market Areas.

Through the agreement, A&E will also take advantage of CineMedia’s wide variety of advertising and promotional products in theatre lobbies, including its Lobby Entertainment Network which features more than 2,000 video and high-definition plasma screen displays strategically placed in the lobby and concessions area of 780 theatres.

This FirstLook content partnership, arranged through Horizon Media, represents a significant expansion of A&E’s cinema advertising strategy to highlight its networks’ diverse mix of high quality entertainment.

"Adding the fantastic content of A&E Television Networks to FirstLook boosts our commitment to giving moviegoers an entertaining, varied pre-show experience,” said Cliff Marks, president of sales and chief marketing officer with National CineMedia. “Moviegoers have responded very positively to the exclusive, behind-the scenes entertainment presented during FirstLook. With the addition of AETN’s extremely popular programming, early arriving moviegoers will continue to get an exclusive ‘first look’ at the best in entertainment.”

National CineMedia’s Digital Content Network reaches 2 million+ seats and approximately 550 million patrons in 2006 (representing 38% of the total U.S. theatre attendance) in 156 Designated Market Areas (49 of the top 50) in the United States.

<font size=1>Source: Business Wire</font>

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Your email address will not be published. Required fields are marked *

Headline, Industry News

National CineMedia forms marketing alliance with A&E

National CineMedia LLC, operator of the largest digital in-theatre network in North America, announced a multi-year strategic content and marketing agreement with A&E Television Networks to provide pre-feature entertainment content and advertising on movie screens in theatres nationwide.

A&E will kick off the relationship on December 28, 2007 with new content segments featuring highlights from series, mini-series and specials airing on A&E and The History Channel that will be created exclusively for CineMedia’s pre-feature program FirstLook.

Delivered through CineMedia’s Digital Content Network, A&E’s content segments will premiere in December on what will then be approximately 13,500 screens in AMC Entertainment Inc., Cinemark USA, Inc., Goodrich Quality Theaters, Kerasotes ShowPlace Theatres, Regal Entertainment Group and other network affiliate movie theatres nationwide in 156 markets, including many of the highest grossing theatres in 49 of the top 50 Designated Market Areas.

Through the agreement, A&E will also take advantage of CineMedia’s wide variety of advertising and promotional products in theatre lobbies, including its Lobby Entertainment Network which features more than 2,000 video and high-definition plasma screen displays strategically placed in the lobby and concessions area of 780 theatres.

This FirstLook content partnership, arranged through Horizon Media, represents a significant expansion of A&E’s cinema advertising strategy to highlight its networks’ diverse mix of high quality entertainment.

"Adding the fantastic content of A&E Television Networks to FirstLook boosts our commitment to giving moviegoers an entertaining, varied pre-show experience,” said Cliff Marks, president of sales and chief marketing officer with National CineMedia. “Moviegoers have responded very positively to the exclusive, behind-the scenes entertainment presented during FirstLook. With the addition of AETN’s extremely popular programming, early arriving moviegoers will continue to get an exclusive ‘first look’ at the best in entertainment.”

National CineMedia’s Digital Content Network reaches 2 million+ seats and approximately 550 million patrons in 2006 (representing 38% of the total U.S. theatre attendance) in 156 Designated Market Areas (49 of the top 50) in the United States.

<font size=1>Source: Business Wire</font>

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Your email address will not be published. Required fields are marked *

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