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Headline, Industry News
MTV Networks mames Laura Molen Senior Vice President
Thursday November 08th 2007MTV Networks, a unit of Viacom, announced the promotion of Laura Molen to Senior Vice President, Advertising Sales for the VH1 suite of brands and The N.
Both VH1 and The N are a part of the company’s Ad Sales cluster under the leadership of Sean Moran, which includes MTV, Logo, The N, VH1 and related sub-brands. Previously, Molen was Vice President, National Sales Manager, for VH1. Molen will continue to be based in the company’s New York City headquarters, reporting to Moran and to Tom Calderone, VH1′s Executive Vice President and General Manager on VH1 activities and Sarah Tomassi Lindman, The N’s Senior Vice President and General Manager, for The N.
"Laura has been an incredible asset to MTV Networks since she joined the company nearly five years ago," said Moran. "She has consistently found new and exciting opportunities to present our brands, and I know her extraordinary leadership and enthusiasm will be a tremendous benefit to the VH1 brands and The N."
In her new role, Molen will oversee advertising sales for the VH1 suite of brands, which includes VH1, VH1 Classic and VH1 Soul, and also for The N, which will become a full-service 24-hour network beginning Dec. 31, 2007. Molen will be responsible for managing these brands’ relationships with agencies and clients, as well as the integrated marketing and multiplatform ad sales efforts for the brands.
Earlier, Molen was Vice President of Ad Sales for VH1 and The N in February 2007. Prior to that, she served as Vice President, National Sales Manager of Spike TV since 2006. Before joining MTVN in 2003, Molen held several positions with Paramount Domestic Television from 1994 to 2002, including Senior Vice President, General Sales Manager. Before that, she worked at E! Entertainment Television, Turner Broadcasting’s CNN/Headline News, Grey Advertising and McCann Erickson. Molen holds a bachelor’s degree from Syracuse University.
"Laura’s strong strategic thinking and proven creativity will without a doubt help build on the momentum we have with the VH1 suite of brands and The N," said Hank Close, President of U.S. Ad Sales, MTV Networks. "Laura’s experience and enthusiasm will help us further leverage our new demo-specific selling structure, which is enabling us to bring our marketing partners closer to the fans of our portfolio of multiplatform brands."
In February, MTVN instituted a new ad sales structure in which it realigned its channels into three demo-specific, strategic selling "clusters," to leverage the individual strength of its portfolio of multiplatform brands. The clusters are joined by specialized units within the Ad Sales division, including Digital Advertising Sales and MTVN Generator, which focuses on new business opportunities.
The three clusters align MTVN’s channels according to the demos and audience behaviors they serve. The clusters include: Kids and Family, which groups the ad sales organizations of the Nickelodeon brands and Nick at Nite under the leadership of Jim Perry, Executive Vice President; the MTV, The N, Logo and VH1 cluster, which groups those brands under Moran’s leadership; and Entertainment, which groups Comedy Central, Spike TV, CMT and TV Land under the leadership of Jeff Lucas, Executive Vice President.
<font size=1>Source: Hollywood Reporter</font>
Headline, Industry News
MTV Networks mames Laura Molen Senior Vice President
Thursday November 08th 2007MTV Networks, a unit of Viacom, announced the promotion of Laura Molen to Senior Vice President, Advertising Sales for the VH1 suite of brands and The N.
Both VH1 and The N are a part of the company’s Ad Sales cluster under the leadership of Sean Moran, which includes MTV, Logo, The N, VH1 and related sub-brands. Previously, Molen was Vice President, National Sales Manager, for VH1. Molen will continue to be based in the company’s New York City headquarters, reporting to Moran and to Tom Calderone, VH1′s Executive Vice President and General Manager on VH1 activities and Sarah Tomassi Lindman, The N’s Senior Vice President and General Manager, for The N.
"Laura has been an incredible asset to MTV Networks since she joined the company nearly five years ago," said Moran. "She has consistently found new and exciting opportunities to present our brands, and I know her extraordinary leadership and enthusiasm will be a tremendous benefit to the VH1 brands and The N."
In her new role, Molen will oversee advertising sales for the VH1 suite of brands, which includes VH1, VH1 Classic and VH1 Soul, and also for The N, which will become a full-service 24-hour network beginning Dec. 31, 2007. Molen will be responsible for managing these brands’ relationships with agencies and clients, as well as the integrated marketing and multiplatform ad sales efforts for the brands.
Earlier, Molen was Vice President of Ad Sales for VH1 and The N in February 2007. Prior to that, she served as Vice President, National Sales Manager of Spike TV since 2006. Before joining MTVN in 2003, Molen held several positions with Paramount Domestic Television from 1994 to 2002, including Senior Vice President, General Sales Manager. Before that, she worked at E! Entertainment Television, Turner Broadcasting’s CNN/Headline News, Grey Advertising and McCann Erickson. Molen holds a bachelor’s degree from Syracuse University.
"Laura’s strong strategic thinking and proven creativity will without a doubt help build on the momentum we have with the VH1 suite of brands and The N," said Hank Close, President of U.S. Ad Sales, MTV Networks. "Laura’s experience and enthusiasm will help us further leverage our new demo-specific selling structure, which is enabling us to bring our marketing partners closer to the fans of our portfolio of multiplatform brands."
In February, MTVN instituted a new ad sales structure in which it realigned its channels into three demo-specific, strategic selling "clusters," to leverage the individual strength of its portfolio of multiplatform brands. The clusters are joined by specialized units within the Ad Sales division, including Digital Advertising Sales and MTVN Generator, which focuses on new business opportunities.
The three clusters align MTVN’s channels according to the demos and audience behaviors they serve. The clusters include: Kids and Family, which groups the ad sales organizations of the Nickelodeon brands and Nick at Nite under the leadership of Jim Perry, Executive Vice President; the MTV, The N, Logo and VH1 cluster, which groups those brands under Moran’s leadership; and Entertainment, which groups Comedy Central, Spike TV, CMT and TV Land under the leadership of Jeff Lucas, Executive Vice President.
<font size=1>Source: Hollywood Reporter</font>
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Headline, Industry News
MTV Networks mames Laura Molen Senior Vice President
Thursday November 08th 2007MTV Networks, a unit of Viacom, announced the promotion of Laura Molen to Senior Vice President, Advertising Sales for the VH1 suite of brands and The N.
Both VH1 and The N are a part of the company’s Ad Sales cluster under the leadership of Sean Moran, which includes MTV, Logo, The N, VH1 and related sub-brands. Previously, Molen was Vice President, National Sales Manager, for VH1. Molen will continue to be based in the company’s New York City headquarters, reporting to Moran and to Tom Calderone, VH1′s Executive Vice President and General Manager on VH1 activities and Sarah Tomassi Lindman, The N’s Senior Vice President and General Manager, for The N.
"Laura has been an incredible asset to MTV Networks since she joined the company nearly five years ago," said Moran. "She has consistently found new and exciting opportunities to present our brands, and I know her extraordinary leadership and enthusiasm will be a tremendous benefit to the VH1 brands and The N."
In her new role, Molen will oversee advertising sales for the VH1 suite of brands, which includes VH1, VH1 Classic and VH1 Soul, and also for The N, which will become a full-service 24-hour network beginning Dec. 31, 2007. Molen will be responsible for managing these brands’ relationships with agencies and clients, as well as the integrated marketing and multiplatform ad sales efforts for the brands.
Earlier, Molen was Vice President of Ad Sales for VH1 and The N in February 2007. Prior to that, she served as Vice President, National Sales Manager of Spike TV since 2006. Before joining MTVN in 2003, Molen held several positions with Paramount Domestic Television from 1994 to 2002, including Senior Vice President, General Sales Manager. Before that, she worked at E! Entertainment Television, Turner Broadcasting’s CNN/Headline News, Grey Advertising and McCann Erickson. Molen holds a bachelor’s degree from Syracuse University.
"Laura’s strong strategic thinking and proven creativity will without a doubt help build on the momentum we have with the VH1 suite of brands and The N," said Hank Close, President of U.S. Ad Sales, MTV Networks. "Laura’s experience and enthusiasm will help us further leverage our new demo-specific selling structure, which is enabling us to bring our marketing partners closer to the fans of our portfolio of multiplatform brands."
In February, MTVN instituted a new ad sales structure in which it realigned its channels into three demo-specific, strategic selling "clusters," to leverage the individual strength of its portfolio of multiplatform brands. The clusters are joined by specialized units within the Ad Sales division, including Digital Advertising Sales and MTVN Generator, which focuses on new business opportunities.
The three clusters align MTVN’s channels according to the demos and audience behaviors they serve. The clusters include: Kids and Family, which groups the ad sales organizations of the Nickelodeon brands and Nick at Nite under the leadership of Jim Perry, Executive Vice President; the MTV, The N, Logo and VH1 cluster, which groups those brands under Moran’s leadership; and Entertainment, which groups Comedy Central, Spike TV, CMT and TV Land under the leadership of Jeff Lucas, Executive Vice President.
<font size=1>Source: Hollywood Reporter</font>
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