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CTV strikes iTunes Canada deal
Thursday December 13th 2007Programming from CTV and its specialty channels The Comedy Network and MTV are now available from the iTunes Store in Canada (www.itunes.ca). iTunes becomes the next digital platform for CTV’s original Canadian series, in addition to The CTV Broadband Network and Rogers’ CTV on Demand service. The iTunes deal represents for CTV yet another opportunity for viewers to catch up to episodes already broadcast on CTV.
CTV programs for purchase include Canada’s most-watched comedy series, Corner Gas, international hit Degrassi: The Next Generation, critically-acclaimed series Robson Arms and Gemini Award winner Instant Star. The Comedy Network’s hit series South Park, The Sarah Silverman Program and Drawn Together are also now available along with MTV in Canada’s The Hills.
“More platforms ultimately means more viewers,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “Following our initiatives in Broadband and VOD, this content on iTunes raises awareness of these great Canadian series and specialty properties to different audiences. Additionally, it allows CTV viewers to play catch up as well, delivering CTV content on their own terms.”
"I’m very excited about Corner Gas being on iTunes,” said Brent Butt, star of Corner Gas. “Initially I was excited because I thought it meant Corner Gas was going to be turned into a musical. But it turns out I was confused. The show will be available on iTunes just the way we made it, which is also awesome."
iTunes’ CTV content will allow viewers to catch up to previously-aired episodes and purchase just-broadcast episodes the day after their television premieres.
CTV programming on iTunes is the latest element in a digital strategy that has seen CTV content also made available on Broadband and VOD platforms.
<font size=1>Source: CTVmedia</font>
Headline, Technology News
CTV strikes iTunes Canada deal
Thursday December 13th 2007Programming from CTV and its specialty channels The Comedy Network and MTV are now available from the iTunes Store in Canada (www.itunes.ca). iTunes becomes the next digital platform for CTV’s original Canadian series, in addition to The CTV Broadband Network and Rogers’ CTV on Demand service. The iTunes deal represents for CTV yet another opportunity for viewers to catch up to episodes already broadcast on CTV.
CTV programs for purchase include Canada’s most-watched comedy series, Corner Gas, international hit Degrassi: The Next Generation, critically-acclaimed series Robson Arms and Gemini Award winner Instant Star. The Comedy Network’s hit series South Park, The Sarah Silverman Program and Drawn Together are also now available along with MTV in Canada’s The Hills.
“More platforms ultimately means more viewers,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “Following our initiatives in Broadband and VOD, this content on iTunes raises awareness of these great Canadian series and specialty properties to different audiences. Additionally, it allows CTV viewers to play catch up as well, delivering CTV content on their own terms.”
"I’m very excited about Corner Gas being on iTunes,” said Brent Butt, star of Corner Gas. “Initially I was excited because I thought it meant Corner Gas was going to be turned into a musical. But it turns out I was confused. The show will be available on iTunes just the way we made it, which is also awesome."
iTunes’ CTV content will allow viewers to catch up to previously-aired episodes and purchase just-broadcast episodes the day after their television premieres.
CTV programming on iTunes is the latest element in a digital strategy that has seen CTV content also made available on Broadband and VOD platforms.
<font size=1>Source: CTVmedia</font>
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Headline, Technology News
CTV strikes iTunes Canada deal
Thursday December 13th 2007Programming from CTV and its specialty channels The Comedy Network and MTV are now available from the iTunes Store in Canada (www.itunes.ca). iTunes becomes the next digital platform for CTV’s original Canadian series, in addition to The CTV Broadband Network and Rogers’ CTV on Demand service. The iTunes deal represents for CTV yet another opportunity for viewers to catch up to episodes already broadcast on CTV.
CTV programs for purchase include Canada’s most-watched comedy series, Corner Gas, international hit Degrassi: The Next Generation, critically-acclaimed series Robson Arms and Gemini Award winner Instant Star. The Comedy Network’s hit series South Park, The Sarah Silverman Program and Drawn Together are also now available along with MTV in Canada’s The Hills.
“More platforms ultimately means more viewers,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. “Following our initiatives in Broadband and VOD, this content on iTunes raises awareness of these great Canadian series and specialty properties to different audiences. Additionally, it allows CTV viewers to play catch up as well, delivering CTV content on their own terms.”
"I’m very excited about Corner Gas being on iTunes,” said Brent Butt, star of Corner Gas. “Initially I was excited because I thought it meant Corner Gas was going to be turned into a musical. But it turns out I was confused. The show will be available on iTunes just the way we made it, which is also awesome."
iTunes’ CTV content will allow viewers to catch up to previously-aired episodes and purchase just-broadcast episodes the day after their television premieres.
CTV programming on iTunes is the latest element in a digital strategy that has seen CTV content also made available on Broadband and VOD platforms.
<font size=1>Source: CTVmedia</font>
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