Nov 26, 2020
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Headline, Technology News

YouTube to offer users ‘Insight’

Google has introduced a new, free tool to YouTube that will provide those who post video clips on the mega-popular site–whether they are semiprofessionals or media conglomerates–with deeper insights into when, where and how often their video clips are viewed.

Using YouTube Insight, publishers are able to analyze the viewing patterns or individual videos far more thoroughly than in the past, when only total views and users ratings were available. For example, with the new tool, any content producer who posts videos on YouTube can examine what days of the week or hours of the day traffic spikes, what U.S. states account for the most streaming and how long particular clips remain popular.

Theoretically, content publishers can use the tool to determine programming strategies. Advertisers can use it to test the popularity of several different ads in different parts of the country. Media planners could use it gauge when and where their best spending opportunities lie.

“Effectively, we’ve become the world’s largest focus group,” said YouTube product manager Tracey Chan. “There are so many use cases. This really enables programmers and marketers to optimize their presence on YouTube.”

One use case that is not available up front is a measure of total audience reach for an individual video- something that many in the burgeoning online video space have been clamoring for, but something that is not available upfront in YouTube Insight. However, Chan said that several innovations to the new tool are already in the works.

It’s even possible that YouTube Insight could be used to measure video traffic on other sites- something that is mostly Nielsen or comScore’s domain at the moment. “If there is a strong desire, there is the ability to take it to other platforms,” he said. “We’re really open.”

Source: Mediaweek

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Headline, Technology News

YouTube to offer users ‘Insight’

Google has introduced a new, free tool to YouTube that will provide those who post video clips on the mega-popular site–whether they are semiprofessionals or media conglomerates–with deeper insights into when, where and how often their video clips are viewed.

Using YouTube Insight, publishers are able to analyze the viewing patterns or individual videos far more thoroughly than in the past, when only total views and users ratings were available. For example, with the new tool, any content producer who posts videos on YouTube can examine what days of the week or hours of the day traffic spikes, what U.S. states account for the most streaming and how long particular clips remain popular.

Theoretically, content publishers can use the tool to determine programming strategies. Advertisers can use it to test the popularity of several different ads in different parts of the country. Media planners could use it gauge when and where their best spending opportunities lie.

“Effectively, we’ve become the world’s largest focus group,” said YouTube product manager Tracey Chan. “There are so many use cases. This really enables programmers and marketers to optimize their presence on YouTube.”

One use case that is not available up front is a measure of total audience reach for an individual video- something that many in the burgeoning online video space have been clamoring for, but something that is not available upfront in YouTube Insight. However, Chan said that several innovations to the new tool are already in the works.

It’s even possible that YouTube Insight could be used to measure video traffic on other sites- something that is mostly Nielsen or comScore’s domain at the moment. “If there is a strong desire, there is the ability to take it to other platforms,” he said. “We’re really open.”

Source: Mediaweek

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline, Technology News

YouTube to offer users ‘Insight’

Google has introduced a new, free tool to YouTube that will provide those who post video clips on the mega-popular site–whether they are semiprofessionals or media conglomerates–with deeper insights into when, where and how often their video clips are viewed.

Using YouTube Insight, publishers are able to analyze the viewing patterns or individual videos far more thoroughly than in the past, when only total views and users ratings were available. For example, with the new tool, any content producer who posts videos on YouTube can examine what days of the week or hours of the day traffic spikes, what U.S. states account for the most streaming and how long particular clips remain popular.

Theoretically, content publishers can use the tool to determine programming strategies. Advertisers can use it to test the popularity of several different ads in different parts of the country. Media planners could use it gauge when and where their best spending opportunities lie.

“Effectively, we’ve become the world’s largest focus group,” said YouTube product manager Tracey Chan. “There are so many use cases. This really enables programmers and marketers to optimize their presence on YouTube.”

One use case that is not available up front is a measure of total audience reach for an individual video- something that many in the burgeoning online video space have been clamoring for, but something that is not available upfront in YouTube Insight. However, Chan said that several innovations to the new tool are already in the works.

It’s even possible that YouTube Insight could be used to measure video traffic on other sites- something that is mostly Nielsen or comScore’s domain at the moment. “If there is a strong desire, there is the ability to take it to other platforms,” he said. “We’re really open.”

Source: Mediaweek

Leave a Reply

Your email address will not be published. Required fields are marked *

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