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Front Page, Industry News
Sony’s SRW-9000: a review from industry insiders
Wednesday December 23rd 2009By David Pearson, TO411 Daily
With the introduction of the new SRW-9000 HDCAM-SR Camcorder, Sony has taken what appears to be an evolutionary step toward accelerating the democratization of filmmaking. The new model marks a first for Sony, as the company has been eager to offer an upgradeable camera system, allowing filmmakers longevity of use, greater flexibility and creative freedom with film-camera style ergonomics. At a recent work-flow seminar, staged over two days at Sony’s Toronto offices, the attendees were treated to a veritable cornucopia of technical demonstration.
The 9000 represents Sony’s commitment to all areas of broadcast and digital cinema production with a flexible “Camcorder for Life” philosophy that, according to them, steps up the level of quality, portability and long-term investment value It ships for less than the popular HDCAM F900R while offering the same operational features and control as the industry leading F35 and F23 Digital Cinema cameras. As well, the camera can perform ramping and off speed effects in a range from 1-60P. It is a full HD (1920 × 1080) resolution camcorder using 2/3-inch CCD’s and is capable of 4:2:2 10-bit recording. With various option cards installed the 9000 will be able to record full 4:4:4 at up to 800Mbps in HDCAM SR (virtually uncompressed RGB) and capture over 12 stops of Dynamic Range using its unique S-Log technology.
When asked about the 9000, camera, industry insiders who attended Sony’s recent launch, reviewed the 9000 as follows:
David Woods, owner of D.J. Woods camera rental house in Toronto; “Brian Young from Sony did a great job at introducing this new product line. It’s a great camera for people to start with and upgrade in the future. It has the same friendly range as the F-900, the weight is comparable and its got great resolution,” he said. ”We’ll strongly look at getting some these cameras into our rental arsenal.”
DP Richard Fox; “The specs are unbelievable, bringing camcorders to the highest level yet, it has more dynamic range and colour depth than any television can see with none of that long form compression. The SRW 9000 is a welcome evolution of the HDCAM line. Up until now SR recording has been a 2 piece system used mostly on dramas. The SRW9000 has the front end (mostly) of Sony’s F23, with an SR deck built in. As such the SRW 9000 can do the work that the Panasonic Varicam and the Sony F900 have been doing. The only downside is it’s a little heavy. We live in exciting times and the toys just keep getting better.”
Robert Simmons, technical operations specialist from Camera Department; “The Sony 9000 is not a camera that will fit well with our niche market, especially given the low-budget production climate in Canada,” he explains. “I think it will work much better in the MOW and long-format cinematic production realm, where budgets are indeed more flexible.”
Sony promised that the SRW-9000 could be upgraded (at a cost) in the future to a full 35MM CCD imager like that of the current F35 Digital Cinema camera and that they would also make it upgradeable to support new SR Flash Memory recording, now in development. With the next generation of digital 24P technology from Sony now available, time will tell whether this camera will serve as a formidable opponent to competitor’s digital cinema products.
Front Page, Industry News
Sony’s SRW-9000: a review from industry insiders
Wednesday December 23rd 2009By David Pearson, TO411 Daily
With the introduction of the new SRW-9000 HDCAM-SR Camcorder, Sony has taken what appears to be an evolutionary step toward accelerating the democratization of filmmaking. The new model marks a first for Sony, as the company has been eager to offer an upgradeable camera system, allowing filmmakers longevity of use, greater flexibility and creative freedom with film-camera style ergonomics. At a recent work-flow seminar, staged over two days at Sony’s Toronto offices, the attendees were treated to a veritable cornucopia of technical demonstration.
The 9000 represents Sony’s commitment to all areas of broadcast and digital cinema production with a flexible “Camcorder for Life” philosophy that, according to them, steps up the level of quality, portability and long-term investment value It ships for less than the popular HDCAM F900R while offering the same operational features and control as the industry leading F35 and F23 Digital Cinema cameras. As well, the camera can perform ramping and off speed effects in a range from 1-60P. It is a full HD (1920 × 1080) resolution camcorder using 2/3-inch CCD’s and is capable of 4:2:2 10-bit recording. With various option cards installed the 9000 will be able to record full 4:4:4 at up to 800Mbps in HDCAM SR (virtually uncompressed RGB) and capture over 12 stops of Dynamic Range using its unique S-Log technology.
When asked about the 9000, camera, industry insiders who attended Sony’s recent launch, reviewed the 9000 as follows:
David Woods, owner of D.J. Woods camera rental house in Toronto; “Brian Young from Sony did a great job at introducing this new product line. It’s a great camera for people to start with and upgrade in the future. It has the same friendly range as the F-900, the weight is comparable and its got great resolution,” he said. ”We’ll strongly look at getting some these cameras into our rental arsenal.”
DP Richard Fox; “The specs are unbelievable, bringing camcorders to the highest level yet, it has more dynamic range and colour depth than any television can see with none of that long form compression. The SRW 9000 is a welcome evolution of the HDCAM line. Up until now SR recording has been a 2 piece system used mostly on dramas. The SRW9000 has the front end (mostly) of Sony’s F23, with an SR deck built in. As such the SRW 9000 can do the work that the Panasonic Varicam and the Sony F900 have been doing. The only downside is it’s a little heavy. We live in exciting times and the toys just keep getting better.”
Robert Simmons, technical operations specialist from Camera Department; “The Sony 9000 is not a camera that will fit well with our niche market, especially given the low-budget production climate in Canada,” he explains. “I think it will work much better in the MOW and long-format cinematic production realm, where budgets are indeed more flexible.”
Sony promised that the SRW-9000 could be upgraded (at a cost) in the future to a full 35MM CCD imager like that of the current F35 Digital Cinema camera and that they would also make it upgradeable to support new SR Flash Memory recording, now in development. With the next generation of digital 24P technology from Sony now available, time will tell whether this camera will serve as a formidable opponent to competitor’s digital cinema products.
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Front Page, Industry News
Sony’s SRW-9000: a review from industry insiders
Wednesday December 23rd 2009By David Pearson, TO411 Daily
With the introduction of the new SRW-9000 HDCAM-SR Camcorder, Sony has taken what appears to be an evolutionary step toward accelerating the democratization of filmmaking. The new model marks a first for Sony, as the company has been eager to offer an upgradeable camera system, allowing filmmakers longevity of use, greater flexibility and creative freedom with film-camera style ergonomics. At a recent work-flow seminar, staged over two days at Sony’s Toronto offices, the attendees were treated to a veritable cornucopia of technical demonstration.
The 9000 represents Sony’s commitment to all areas of broadcast and digital cinema production with a flexible “Camcorder for Life” philosophy that, according to them, steps up the level of quality, portability and long-term investment value It ships for less than the popular HDCAM F900R while offering the same operational features and control as the industry leading F35 and F23 Digital Cinema cameras. As well, the camera can perform ramping and off speed effects in a range from 1-60P. It is a full HD (1920 × 1080) resolution camcorder using 2/3-inch CCD’s and is capable of 4:2:2 10-bit recording. With various option cards installed the 9000 will be able to record full 4:4:4 at up to 800Mbps in HDCAM SR (virtually uncompressed RGB) and capture over 12 stops of Dynamic Range using its unique S-Log technology.
When asked about the 9000, camera, industry insiders who attended Sony’s recent launch, reviewed the 9000 as follows:
David Woods, owner of D.J. Woods camera rental house in Toronto; “Brian Young from Sony did a great job at introducing this new product line. It’s a great camera for people to start with and upgrade in the future. It has the same friendly range as the F-900, the weight is comparable and its got great resolution,” he said. ”We’ll strongly look at getting some these cameras into our rental arsenal.”
DP Richard Fox; “The specs are unbelievable, bringing camcorders to the highest level yet, it has more dynamic range and colour depth than any television can see with none of that long form compression. The SRW 9000 is a welcome evolution of the HDCAM line. Up until now SR recording has been a 2 piece system used mostly on dramas. The SRW9000 has the front end (mostly) of Sony’s F23, with an SR deck built in. As such the SRW 9000 can do the work that the Panasonic Varicam and the Sony F900 have been doing. The only downside is it’s a little heavy. We live in exciting times and the toys just keep getting better.”
Robert Simmons, technical operations specialist from Camera Department; “The Sony 9000 is not a camera that will fit well with our niche market, especially given the low-budget production climate in Canada,” he explains. “I think it will work much better in the MOW and long-format cinematic production realm, where budgets are indeed more flexible.”
Sony promised that the SRW-9000 could be upgraded (at a cost) in the future to a full 35MM CCD imager like that of the current F35 Digital Cinema camera and that they would also make it upgradeable to support new SR Flash Memory recording, now in development. With the next generation of digital 24P technology from Sony now available, time will tell whether this camera will serve as a formidable opponent to competitor’s digital cinema products.
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