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CAN/USA Men’s Hockey is most-watched sports program in Canadian history
Monday March 01st 2010Last night’s CAN/USA Men’s Hockey game delivered winning ratings for Canada’s Olympic Broadcast Media Consortium with an average audience of 10.6 million viewers.
With a larger audience than the Salt Lake City 2002 gold medal game featuring the same two teams (10.3 million), last night’s game now becomes the most-watched sports program on record in Canadian television history. Peaking at 13 million viewers, the game was watched in part by nearly two in three Canadians, or 21.5 million viewers (64.3% of the Canadian population).
A total of 9.48 million viewers watched on CTV alone, the biggest audience yet for any event at Vancouver 2010, including the Opening Ceremony (8.95 million), while 1.08 million watched on V. The game contributed to the highest daily reach yet, with 28 million Canadians watching some Winter Games coverage yesterday on Consortium platforms. After Day 10, 97.6% of the population – or 32.69 million Canadians – have engaged with Vancouver 2010 coverage, according to Canada’s Olympic Broadcast Media Consortium’s CUME index.
Front Page, Industry News
CAN/USA Men’s Hockey is most-watched sports program in Canadian history
Monday March 01st 2010Last night’s CAN/USA Men’s Hockey game delivered winning ratings for Canada’s Olympic Broadcast Media Consortium with an average audience of 10.6 million viewers.
With a larger audience than the Salt Lake City 2002 gold medal game featuring the same two teams (10.3 million), last night’s game now becomes the most-watched sports program on record in Canadian television history. Peaking at 13 million viewers, the game was watched in part by nearly two in three Canadians, or 21.5 million viewers (64.3% of the Canadian population).
A total of 9.48 million viewers watched on CTV alone, the biggest audience yet for any event at Vancouver 2010, including the Opening Ceremony (8.95 million), while 1.08 million watched on V. The game contributed to the highest daily reach yet, with 28 million Canadians watching some Winter Games coverage yesterday on Consortium platforms. After Day 10, 97.6% of the population – or 32.69 million Canadians – have engaged with Vancouver 2010 coverage, according to Canada’s Olympic Broadcast Media Consortium’s CUME index.
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Front Page, Industry News
CAN/USA Men’s Hockey is most-watched sports program in Canadian history
Monday March 01st 2010Last night’s CAN/USA Men’s Hockey game delivered winning ratings for Canada’s Olympic Broadcast Media Consortium with an average audience of 10.6 million viewers.
With a larger audience than the Salt Lake City 2002 gold medal game featuring the same two teams (10.3 million), last night’s game now becomes the most-watched sports program on record in Canadian television history. Peaking at 13 million viewers, the game was watched in part by nearly two in three Canadians, or 21.5 million viewers (64.3% of the Canadian population).
A total of 9.48 million viewers watched on CTV alone, the biggest audience yet for any event at Vancouver 2010, including the Opening Ceremony (8.95 million), while 1.08 million watched on V. The game contributed to the highest daily reach yet, with 28 million Canadians watching some Winter Games coverage yesterday on Consortium platforms. After Day 10, 97.6% of the population – or 32.69 million Canadians – have engaged with Vancouver 2010 coverage, according to Canada’s Olympic Broadcast Media Consortium’s CUME index.
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