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Headline, Industry News
Ad Nauseum: “BrandX” Casino
Thursday April 01st 2010AD Nauseum
The weekly Advertising Critical Review
The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…
Will somebody please explain to me what a guy with a glow around him standing beside a vending machine with a glow around it in what appears to be a staff cafeteria has to do with a visit to a casino?
What does that commercial mean? We start with some jamoke telling tall tales about his weekend adventure to the gullible company idiot. Enter Mr. Glowy who proceeds to talk about his fab weekend – true story – at a casino. The company idiot immediately runs to his side, just as he is leaning his glowy self against the vending machine, causing it to light up and magically give forth some sort of junk treat which is then retrieved by the above mentioned company idiot. He hands the treat over to Mr. Glowy, followed by the word ‘Awesome.’
Please explain the whole thing to me, I just don’t get it.
I guess I’m to believe that a trip to a Casino will net a perpetual glow, magic vending machine powers, and the adoration of an idiot. Is that it? Somehow I don’t think that was the message they were trying to convey.
The second casino spot features a woman whose visit to the Casino Spa has given her the power to levitate, spot missing staplers and papers, all the while hovering a foot above the floor of her office. Once again, I just don’t get it. I’m usually pretty good at connecting the dots, but not this time. Oh, I get what the spot is trying to say, but that’s because of my incredible, superior knowledge of how the agency creative mind works. I’m supposed to believe that a trip to the Casino Spa mellows you out so much that you feel as if you’re floating and nothing at all stresses you out. Come on already, why make the consumer work that hard to get it? Oh, and the technique used to simulate hovering appears to be a harness from a circus act. I think it’s time to return the harness to The Flying Wallendas and find a better way of telling the story of the Casino Spa.
Come on, guys. The whole casino experience, whether it’s gambling, a show, or a visit to their spa, is recognized as exciting and fun. Do we really need the kind of window dressing the current commercials employ to get the idea across? I think not.
By Ad Nauseum
Headline, Industry News
Ad Nauseum: “BrandX” Casino
Thursday April 01st 2010AD Nauseum
The weekly Advertising Critical Review
The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…
Will somebody please explain to me what a guy with a glow around him standing beside a vending machine with a glow around it in what appears to be a staff cafeteria has to do with a visit to a casino?
What does that commercial mean? We start with some jamoke telling tall tales about his weekend adventure to the gullible company idiot. Enter Mr. Glowy who proceeds to talk about his fab weekend – true story – at a casino. The company idiot immediately runs to his side, just as he is leaning his glowy self against the vending machine, causing it to light up and magically give forth some sort of junk treat which is then retrieved by the above mentioned company idiot. He hands the treat over to Mr. Glowy, followed by the word ‘Awesome.’
Please explain the whole thing to me, I just don’t get it.
I guess I’m to believe that a trip to a Casino will net a perpetual glow, magic vending machine powers, and the adoration of an idiot. Is that it? Somehow I don’t think that was the message they were trying to convey.
The second casino spot features a woman whose visit to the Casino Spa has given her the power to levitate, spot missing staplers and papers, all the while hovering a foot above the floor of her office. Once again, I just don’t get it. I’m usually pretty good at connecting the dots, but not this time. Oh, I get what the spot is trying to say, but that’s because of my incredible, superior knowledge of how the agency creative mind works. I’m supposed to believe that a trip to the Casino Spa mellows you out so much that you feel as if you’re floating and nothing at all stresses you out. Come on already, why make the consumer work that hard to get it? Oh, and the technique used to simulate hovering appears to be a harness from a circus act. I think it’s time to return the harness to The Flying Wallendas and find a better way of telling the story of the Casino Spa.
Come on, guys. The whole casino experience, whether it’s gambling, a show, or a visit to their spa, is recognized as exciting and fun. Do we really need the kind of window dressing the current commercials employ to get the idea across? I think not.
By Ad Nauseum
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Headline, Industry News
Ad Nauseum: “BrandX” Casino
Thursday April 01st 2010AD Nauseum
The weekly Advertising Critical Review
The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…
Will somebody please explain to me what a guy with a glow around him standing beside a vending machine with a glow around it in what appears to be a staff cafeteria has to do with a visit to a casino?
What does that commercial mean? We start with some jamoke telling tall tales about his weekend adventure to the gullible company idiot. Enter Mr. Glowy who proceeds to talk about his fab weekend – true story – at a casino. The company idiot immediately runs to his side, just as he is leaning his glowy self against the vending machine, causing it to light up and magically give forth some sort of junk treat which is then retrieved by the above mentioned company idiot. He hands the treat over to Mr. Glowy, followed by the word ‘Awesome.’
Please explain the whole thing to me, I just don’t get it.
I guess I’m to believe that a trip to a Casino will net a perpetual glow, magic vending machine powers, and the adoration of an idiot. Is that it? Somehow I don’t think that was the message they were trying to convey.
The second casino spot features a woman whose visit to the Casino Spa has given her the power to levitate, spot missing staplers and papers, all the while hovering a foot above the floor of her office. Once again, I just don’t get it. I’m usually pretty good at connecting the dots, but not this time. Oh, I get what the spot is trying to say, but that’s because of my incredible, superior knowledge of how the agency creative mind works. I’m supposed to believe that a trip to the Casino Spa mellows you out so much that you feel as if you’re floating and nothing at all stresses you out. Come on already, why make the consumer work that hard to get it? Oh, and the technique used to simulate hovering appears to be a harness from a circus act. I think it’s time to return the harness to The Flying Wallendas and find a better way of telling the story of the Casino Spa.
Come on, guys. The whole casino experience, whether it’s gambling, a show, or a visit to their spa, is recognized as exciting and fun. Do we really need the kind of window dressing the current commercials employ to get the idea across? I think not.
By Ad Nauseum
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