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Front Page, Industry News
Ad Nauseum: Loan Arranger
Tuesday May 11th 2010AD Nauseum
The weekly Advertising Critical Review
The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…
I have no doubt that when a commercial is run often enough, you get the message. Thus is the case with “I buy your used jewelery” commercials. There are several different commercials that run for this company. I think my favorite one to hate is the Loan Arranger. Does that man have any idea how ridiculous the whole concept is? Standing outside his store wearing a cowboy outfit waving money around all the while saying “I’m the Loan Arranger, oh yeah”? I think it’s time the Loan Arranger rounded up his horse Silver – or should he rename the horse ‘Gold’ – and his sidekick Tonto, and hidey hi ho his sorry ass off into the sunset.
My second favorite one to hate is, “I’m the Cashman, give you money for your gold, oh yeah.” Does it get any worse than that? Yes, it does. Continue action as cheeseball dancers gyrate to “I’m the Cashman…” soundtrack followed by the owner waving money around refraining what appears to be the company slogan: “Oh yeah.”
One of the other ridiculous lines employed in this company’s series of commercials is the term ”have some fun,” or something like that. How does one have fun when unloading one’s keepsakes for a fraction of their value. Where’s the fun in that? He must be a real gas at parties if that’s his idea of fun. There’s another line that drives me nuts, well there are actually several, but “we’ll pay you cash” is close to the top. Does that line mean that all the other places that buy your gold offer potatoes as payment or is he referring to the actual folding stuff?
A more serious commercial has been created, lest you think the previous commercials have been frivolous. This is the spot in which the owner talks to someone off camera, presumably an interviewer, about the prudence of using his company’s services. I have seen several commercials where this interviewer type technique is employed. The interviewee is always looking off camera. Why do they do that? Is it the whole seriousness equals believability thing? I guess the thinking is that if you employ a serious tone when talking about your product or service, us moronic consumers will believe anything you say. Whenever I see a commercial employing the serious-interview-look-away-from-the-camera, tact, I find myself yelling at the TV, “Yo, over here, your audience is over here, you jerk. Turn around and talk to the camera.” Oh yeah!
By Ad Nauseum
Front Page, Industry News
Ad Nauseum: Loan Arranger
Tuesday May 11th 2010AD Nauseum
The weekly Advertising Critical Review
The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…
I have no doubt that when a commercial is run often enough, you get the message. Thus is the case with “I buy your used jewelery” commercials. There are several different commercials that run for this company. I think my favorite one to hate is the Loan Arranger. Does that man have any idea how ridiculous the whole concept is? Standing outside his store wearing a cowboy outfit waving money around all the while saying “I’m the Loan Arranger, oh yeah”? I think it’s time the Loan Arranger rounded up his horse Silver – or should he rename the horse ‘Gold’ – and his sidekick Tonto, and hidey hi ho his sorry ass off into the sunset.
My second favorite one to hate is, “I’m the Cashman, give you money for your gold, oh yeah.” Does it get any worse than that? Yes, it does. Continue action as cheeseball dancers gyrate to “I’m the Cashman…” soundtrack followed by the owner waving money around refraining what appears to be the company slogan: “Oh yeah.”
One of the other ridiculous lines employed in this company’s series of commercials is the term ”have some fun,” or something like that. How does one have fun when unloading one’s keepsakes for a fraction of their value. Where’s the fun in that? He must be a real gas at parties if that’s his idea of fun. There’s another line that drives me nuts, well there are actually several, but “we’ll pay you cash” is close to the top. Does that line mean that all the other places that buy your gold offer potatoes as payment or is he referring to the actual folding stuff?
A more serious commercial has been created, lest you think the previous commercials have been frivolous. This is the spot in which the owner talks to someone off camera, presumably an interviewer, about the prudence of using his company’s services. I have seen several commercials where this interviewer type technique is employed. The interviewee is always looking off camera. Why do they do that? Is it the whole seriousness equals believability thing? I guess the thinking is that if you employ a serious tone when talking about your product or service, us moronic consumers will believe anything you say. Whenever I see a commercial employing the serious-interview-look-away-from-the-camera, tact, I find myself yelling at the TV, “Yo, over here, your audience is over here, you jerk. Turn around and talk to the camera.” Oh yeah!
By Ad Nauseum
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Front Page, Industry News
Ad Nauseum: Loan Arranger
Tuesday May 11th 2010AD Nauseum
The weekly Advertising Critical Review
The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…
I have no doubt that when a commercial is run often enough, you get the message. Thus is the case with “I buy your used jewelery” commercials. There are several different commercials that run for this company. I think my favorite one to hate is the Loan Arranger. Does that man have any idea how ridiculous the whole concept is? Standing outside his store wearing a cowboy outfit waving money around all the while saying “I’m the Loan Arranger, oh yeah”? I think it’s time the Loan Arranger rounded up his horse Silver – or should he rename the horse ‘Gold’ – and his sidekick Tonto, and hidey hi ho his sorry ass off into the sunset.
My second favorite one to hate is, “I’m the Cashman, give you money for your gold, oh yeah.” Does it get any worse than that? Yes, it does. Continue action as cheeseball dancers gyrate to “I’m the Cashman…” soundtrack followed by the owner waving money around refraining what appears to be the company slogan: “Oh yeah.”
One of the other ridiculous lines employed in this company’s series of commercials is the term ”have some fun,” or something like that. How does one have fun when unloading one’s keepsakes for a fraction of their value. Where’s the fun in that? He must be a real gas at parties if that’s his idea of fun. There’s another line that drives me nuts, well there are actually several, but “we’ll pay you cash” is close to the top. Does that line mean that all the other places that buy your gold offer potatoes as payment or is he referring to the actual folding stuff?
A more serious commercial has been created, lest you think the previous commercials have been frivolous. This is the spot in which the owner talks to someone off camera, presumably an interviewer, about the prudence of using his company’s services. I have seen several commercials where this interviewer type technique is employed. The interviewee is always looking off camera. Why do they do that? Is it the whole seriousness equals believability thing? I guess the thinking is that if you employ a serious tone when talking about your product or service, us moronic consumers will believe anything you say. Whenever I see a commercial employing the serious-interview-look-away-from-the-camera, tact, I find myself yelling at the TV, “Yo, over here, your audience is over here, you jerk. Turn around and talk to the camera.” Oh yeah!
By Ad Nauseum
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