Visit our sister site:
Follow us on
Headline, Industry News
Playback folds print edition
Friday May 21st 2010After 24 years, Canadian film and television trade paper, Playback, has announced that it is scaling back to an online version following some major cuts by Brunico Communications.
In yesterday’s press release, executive publisher and Brunico president Russell Goldstein stated that, “While the transition may appear sudden, this decision was made from a position of strength.”
According to Goldstein, Playback’s online readership has never been stronger with over 10,000 readers of Playback Daily. Still, his company has cut 18 full-time positions, according to the Canadian Press.
TO411 Publisher, Tom Reid commented: “I remember Playback coming to me 25 years ago asking to purchase a mailing list of industry contacts. Instantly, it seemed, they became a hit with strong bi-monthly editorial across the nation. Obviously they’ve come to the same realization we did with TO411 four years ago. As the demographics were changing, the reliance on print for news capsule reporting disappeared. Now the challenge is working closely with clients who have shrinking marketing budgets and dispense funds very carefully.”
“Welcome to the brave new world of online media sales,” Reid said.
TO411 has exclusively delivered online editorial and directory content since September 2006, reaching 75,000 views per month with TO411Daily; 35,000 views per month with TO411Directory; and 15,000 views per week with TO411Newsletter.
Headline, Industry News
Playback folds print edition
Friday May 21st 2010After 24 years, Canadian film and television trade paper, Playback, has announced that it is scaling back to an online version following some major cuts by Brunico Communications.
In yesterday’s press release, executive publisher and Brunico president Russell Goldstein stated that, “While the transition may appear sudden, this decision was made from a position of strength.”
According to Goldstein, Playback’s online readership has never been stronger with over 10,000 readers of Playback Daily. Still, his company has cut 18 full-time positions, according to the Canadian Press.
TO411 Publisher, Tom Reid commented: “I remember Playback coming to me 25 years ago asking to purchase a mailing list of industry contacts. Instantly, it seemed, they became a hit with strong bi-monthly editorial across the nation. Obviously they’ve come to the same realization we did with TO411 four years ago. As the demographics were changing, the reliance on print for news capsule reporting disappeared. Now the challenge is working closely with clients who have shrinking marketing budgets and dispense funds very carefully.”
“Welcome to the brave new world of online media sales,” Reid said.
TO411 has exclusively delivered online editorial and directory content since September 2006, reaching 75,000 views per month with TO411Daily; 35,000 views per month with TO411Directory; and 15,000 views per week with TO411Newsletter.
Leave a Reply
Headline, Industry News
Playback folds print edition
Friday May 21st 2010After 24 years, Canadian film and television trade paper, Playback, has announced that it is scaling back to an online version following some major cuts by Brunico Communications.
In yesterday’s press release, executive publisher and Brunico president Russell Goldstein stated that, “While the transition may appear sudden, this decision was made from a position of strength.”
According to Goldstein, Playback’s online readership has never been stronger with over 10,000 readers of Playback Daily. Still, his company has cut 18 full-time positions, according to the Canadian Press.
TO411 Publisher, Tom Reid commented: “I remember Playback coming to me 25 years ago asking to purchase a mailing list of industry contacts. Instantly, it seemed, they became a hit with strong bi-monthly editorial across the nation. Obviously they’ve come to the same realization we did with TO411 four years ago. As the demographics were changing, the reliance on print for news capsule reporting disappeared. Now the challenge is working closely with clients who have shrinking marketing budgets and dispense funds very carefully.”
“Welcome to the brave new world of online media sales,” Reid said.
TO411 has exclusively delivered online editorial and directory content since September 2006, reaching 75,000 views per month with TO411Daily; 35,000 views per month with TO411Directory; and 15,000 views per week with TO411Newsletter.
Leave a Reply
Advertisements
