Oct 24, 2021
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Ad Nauseum: Brand X Cereal

AD Nauseum
The weekly Advertising Critical Review

The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…

As if the first cereal commercial featuring Mr. And Mrs. bored-out-of-their-minds-with-nothing-better-to-talk-about-than-her-cereal-and-her-girth wasn’t bad enough, they had to go ahead and spawn ‘part deux’. The latest spot has a new wrinkle. Oh, happy days! They’ve included the hint of a sports activity golf, plus they’ve introduced another character.

Did we really need to see a second day in the life of this weight-obsessed couple? Obviously someone felt we did. I suppose by adding another character and an activity, they hoped to step up the creative to the next level. 

Imagine inviting some knucklehead to your house, handing him your box of cereal and letting the bad mannered brute have at it. As if the whole scenario isn’t ridiculous enough, the filthy beast jams his grimy hand into the box and proceeds to scarf down a mitt full of cereal while asking whether his host’s wife is watching her weight. First of all, who knows where his hand has been besides on his putter and, secondly, the wife’s weight is none of his damn business. Sheesh. Not to beat the whole hand in box of cereal thing to death but I have to ask: Is a box of cereal really what the charming couple offers visiting friends? What’s a dinner party like at their house? A toaster, a loaf of bread, and your choice of accompaniments?

My favorite line in the commercial happens when the wife walks in and says, “Are you two talking about my weight?” Who writes this stuff? The fact that they were sort of talking about her weight is pretty pathetic. Is her ‘weight watching’ all those two guys have to say to each other? Secondly, was she hovering around the corner eavesdropping on their conversation? Was she trying to catch the two of them in the ‘weight talking’ act or something? I particularly liked the way Mr. Grimy paws bolts out of the room when she delivers the line.

The first spot featuring this couple was bad enough. It delivered a comment on the woman’s weight that was cleverly written but irritating in the extreme. Why the heck should she care what her knucklehead husband says anyway? He didn’t exactly strike me as GQ model. Furthermore, why is it almost always a woman who has a weight issue? Aren’t there any tubby men out there that could benefit from a bowl of cereal? Finally, does the employ of a couple of British accents make the commercial better? Just wondering.

By Ad Nauseum

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Headline, Industry News

Ad Nauseum: Brand X Cereal

AD Nauseum
The weekly Advertising Critical Review

The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…

As if the first cereal commercial featuring Mr. And Mrs. bored-out-of-their-minds-with-nothing-better-to-talk-about-than-her-cereal-and-her-girth wasn’t bad enough, they had to go ahead and spawn ‘part deux’. The latest spot has a new wrinkle. Oh, happy days! They’ve included the hint of a sports activity golf, plus they’ve introduced another character.

Did we really need to see a second day in the life of this weight-obsessed couple? Obviously someone felt we did. I suppose by adding another character and an activity, they hoped to step up the creative to the next level. 

Imagine inviting some knucklehead to your house, handing him your box of cereal and letting the bad mannered brute have at it. As if the whole scenario isn’t ridiculous enough, the filthy beast jams his grimy hand into the box and proceeds to scarf down a mitt full of cereal while asking whether his host’s wife is watching her weight. First of all, who knows where his hand has been besides on his putter and, secondly, the wife’s weight is none of his damn business. Sheesh. Not to beat the whole hand in box of cereal thing to death but I have to ask: Is a box of cereal really what the charming couple offers visiting friends? What’s a dinner party like at their house? A toaster, a loaf of bread, and your choice of accompaniments?

My favorite line in the commercial happens when the wife walks in and says, “Are you two talking about my weight?” Who writes this stuff? The fact that they were sort of talking about her weight is pretty pathetic. Is her ‘weight watching’ all those two guys have to say to each other? Secondly, was she hovering around the corner eavesdropping on their conversation? Was she trying to catch the two of them in the ‘weight talking’ act or something? I particularly liked the way Mr. Grimy paws bolts out of the room when she delivers the line.

The first spot featuring this couple was bad enough. It delivered a comment on the woman’s weight that was cleverly written but irritating in the extreme. Why the heck should she care what her knucklehead husband says anyway? He didn’t exactly strike me as GQ model. Furthermore, why is it almost always a woman who has a weight issue? Aren’t there any tubby men out there that could benefit from a bowl of cereal? Finally, does the employ of a couple of British accents make the commercial better? Just wondering.

By Ad Nauseum

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline, Industry News

Ad Nauseum: Brand X Cereal

AD Nauseum
The weekly Advertising Critical Review

The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…

As if the first cereal commercial featuring Mr. And Mrs. bored-out-of-their-minds-with-nothing-better-to-talk-about-than-her-cereal-and-her-girth wasn’t bad enough, they had to go ahead and spawn ‘part deux’. The latest spot has a new wrinkle. Oh, happy days! They’ve included the hint of a sports activity golf, plus they’ve introduced another character.

Did we really need to see a second day in the life of this weight-obsessed couple? Obviously someone felt we did. I suppose by adding another character and an activity, they hoped to step up the creative to the next level. 

Imagine inviting some knucklehead to your house, handing him your box of cereal and letting the bad mannered brute have at it. As if the whole scenario isn’t ridiculous enough, the filthy beast jams his grimy hand into the box and proceeds to scarf down a mitt full of cereal while asking whether his host’s wife is watching her weight. First of all, who knows where his hand has been besides on his putter and, secondly, the wife’s weight is none of his damn business. Sheesh. Not to beat the whole hand in box of cereal thing to death but I have to ask: Is a box of cereal really what the charming couple offers visiting friends? What’s a dinner party like at their house? A toaster, a loaf of bread, and your choice of accompaniments?

My favorite line in the commercial happens when the wife walks in and says, “Are you two talking about my weight?” Who writes this stuff? The fact that they were sort of talking about her weight is pretty pathetic. Is her ‘weight watching’ all those two guys have to say to each other? Secondly, was she hovering around the corner eavesdropping on their conversation? Was she trying to catch the two of them in the ‘weight talking’ act or something? I particularly liked the way Mr. Grimy paws bolts out of the room when she delivers the line.

The first spot featuring this couple was bad enough. It delivered a comment on the woman’s weight that was cleverly written but irritating in the extreme. Why the heck should she care what her knucklehead husband says anyway? He didn’t exactly strike me as GQ model. Furthermore, why is it almost always a woman who has a weight issue? Aren’t there any tubby men out there that could benefit from a bowl of cereal? Finally, does the employ of a couple of British accents make the commercial better? Just wondering.

By Ad Nauseum

Leave a Reply

Your email address will not be published. Required fields are marked *

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