Oct 26, 2021
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Headline, Industry News

“BrandX” – A Drippy Spot by Ad Nauseum

AD Nauseum
The weekly Advertising Critical Review

The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…

Who was it that said kids and pets sell products? Stand up, you know who you are. Stand up and take your punishment, said being: you have to watch the new “BrandX” Paint commercial on a loop for one hour. Let me tell you if I had to watch that piece of poop for more than thirty seconds at a time my ears and eyes would bleed.

What the heck were they thinking? A cloyingly cute pair of kids with paint chips discussing decorating ideas, what the heck? First question; why aren’t they both outside playing sports? Second question; why aren’t they both hanging with friends of their own sex? I know that sounds sexist but we’re talking about six year olds here. Finally, why hang your entire campaign on a couple kids being able to deliver your campaign message?

The concept for the whole paint matching thing is great and the products are quality products, so what’s the dealio? You couldn’t find a better idea than a pair of over-directed obnoxious kids playing ‘house decorating’ to promote your brand? Thirty seconds of watching paint dry would have made a better TV spot than watching that pair of little twerps play-acting and annoying the hell out of me. OMG, I have an even better idea: why not give the little drips – get it, drips, paint – a brush each and a can of paint and let them have a go on one of the walls in the house and see who finishes first. I say, brilliant idea, old chip – get it I wrote ‘chip’ instead of ‘chap’ because it’s about paint! 

The worst part of the commercial comes when the little girl kisses the little boy on the cheek and he yells out “Mom” like a little sap. Every time I hear him yell “Mom” I can feel my grilled cheese sandwich coming back for a visit. Kids and pets are great in kids and pets commercials, not in paint commercials. Benjamin Moore uses designer Brian Gluckstein to promote their paint brand. I don’t know if I believe him or not, but the spot left me thinking I would try the paint for myself.

“BrandX” is a well-known brand that has gone through some corporate changes, and this entry into TV should have been the ideal time to create a new face and feel for the “BrandX” brand. Instead, I have no sense whatsoever about the brand or what it stands for. My take on the spot: keep your kids entertained with a selection of paint chips from BrandX.

By Ad Nauseum

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Your email address will not be published. Required fields are marked *

Headline, Industry News

“BrandX” – A Drippy Spot by Ad Nauseum

AD Nauseum
The weekly Advertising Critical Review

The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…

Who was it that said kids and pets sell products? Stand up, you know who you are. Stand up and take your punishment, said being: you have to watch the new “BrandX” Paint commercial on a loop for one hour. Let me tell you if I had to watch that piece of poop for more than thirty seconds at a time my ears and eyes would bleed.

What the heck were they thinking? A cloyingly cute pair of kids with paint chips discussing decorating ideas, what the heck? First question; why aren’t they both outside playing sports? Second question; why aren’t they both hanging with friends of their own sex? I know that sounds sexist but we’re talking about six year olds here. Finally, why hang your entire campaign on a couple kids being able to deliver your campaign message?

The concept for the whole paint matching thing is great and the products are quality products, so what’s the dealio? You couldn’t find a better idea than a pair of over-directed obnoxious kids playing ‘house decorating’ to promote your brand? Thirty seconds of watching paint dry would have made a better TV spot than watching that pair of little twerps play-acting and annoying the hell out of me. OMG, I have an even better idea: why not give the little drips – get it, drips, paint – a brush each and a can of paint and let them have a go on one of the walls in the house and see who finishes first. I say, brilliant idea, old chip – get it I wrote ‘chip’ instead of ‘chap’ because it’s about paint! 

The worst part of the commercial comes when the little girl kisses the little boy on the cheek and he yells out “Mom” like a little sap. Every time I hear him yell “Mom” I can feel my grilled cheese sandwich coming back for a visit. Kids and pets are great in kids and pets commercials, not in paint commercials. Benjamin Moore uses designer Brian Gluckstein to promote their paint brand. I don’t know if I believe him or not, but the spot left me thinking I would try the paint for myself.

“BrandX” is a well-known brand that has gone through some corporate changes, and this entry into TV should have been the ideal time to create a new face and feel for the “BrandX” brand. Instead, I have no sense whatsoever about the brand or what it stands for. My take on the spot: keep your kids entertained with a selection of paint chips from BrandX.

By Ad Nauseum

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline, Industry News

“BrandX” – A Drippy Spot by Ad Nauseum

AD Nauseum
The weekly Advertising Critical Review

The opinions below are those of the author and don’t necessarily reflect the views of TO411 or its staff.
Feel free to communicate your responses/ideas/suggestions by writing directly to AD Nauseum: adnauseum@to411.com. No animals were harmed by these barbs…

Who was it that said kids and pets sell products? Stand up, you know who you are. Stand up and take your punishment, said being: you have to watch the new “BrandX” Paint commercial on a loop for one hour. Let me tell you if I had to watch that piece of poop for more than thirty seconds at a time my ears and eyes would bleed.

What the heck were they thinking? A cloyingly cute pair of kids with paint chips discussing decorating ideas, what the heck? First question; why aren’t they both outside playing sports? Second question; why aren’t they both hanging with friends of their own sex? I know that sounds sexist but we’re talking about six year olds here. Finally, why hang your entire campaign on a couple kids being able to deliver your campaign message?

The concept for the whole paint matching thing is great and the products are quality products, so what’s the dealio? You couldn’t find a better idea than a pair of over-directed obnoxious kids playing ‘house decorating’ to promote your brand? Thirty seconds of watching paint dry would have made a better TV spot than watching that pair of little twerps play-acting and annoying the hell out of me. OMG, I have an even better idea: why not give the little drips – get it, drips, paint – a brush each and a can of paint and let them have a go on one of the walls in the house and see who finishes first. I say, brilliant idea, old chip – get it I wrote ‘chip’ instead of ‘chap’ because it’s about paint! 

The worst part of the commercial comes when the little girl kisses the little boy on the cheek and he yells out “Mom” like a little sap. Every time I hear him yell “Mom” I can feel my grilled cheese sandwich coming back for a visit. Kids and pets are great in kids and pets commercials, not in paint commercials. Benjamin Moore uses designer Brian Gluckstein to promote their paint brand. I don’t know if I believe him or not, but the spot left me thinking I would try the paint for myself.

“BrandX” is a well-known brand that has gone through some corporate changes, and this entry into TV should have been the ideal time to create a new face and feel for the “BrandX” brand. Instead, I have no sense whatsoever about the brand or what it stands for. My take on the spot: keep your kids entertained with a selection of paint chips from BrandX.

By Ad Nauseum

Leave a Reply

Your email address will not be published. Required fields are marked *

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