Sep 18, 2019
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Oprah Winfrey Network to launch in Canada

TORONTO – Canadian broadcaster Corus Entertainment is to launch OWN: The Oprah Winfrey Network in Canada early next year.

The licensing deal is the latest for Corus as it looks to dominate female-skewing TV programming in Canada to target advertisers in search of women viewers.

Toronto-based Corus, which already runs W, Canada’s cable women’s channel, and niche off-shoots Cosmo and Viva, will launch OWN north of the border soon after its Jan. 1, 2011 stateside launch.

“Corus has a great track record launching channels, and we’re excited to join them in bringing OWN and Oprah Winfrey’s vision to Canada,” Christina Norman, CEO of OWN, said in a statement.

And with Corus-parent Shaw Communications set to acquire rival broadcaster Canwest Global Communications Corp. and its stable of cable services, more female-skewing channels are expected to land in the Corus camp, including Food Network Canada and HGTV Canada.

Corus already owns a 20% stake in Food Network Canada.

The Canadian broadcaster said OWN will target adults 18 – 54, and a core of women 25 – 54, with over 1,200 hours of original and acquired programming.

Source: The Hollywood Reporter

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Headline, Industry News

Oprah Winfrey Network to launch in Canada

TORONTO – Canadian broadcaster Corus Entertainment is to launch OWN: The Oprah Winfrey Network in Canada early next year.

The licensing deal is the latest for Corus as it looks to dominate female-skewing TV programming in Canada to target advertisers in search of women viewers.

Toronto-based Corus, which already runs W, Canada’s cable women’s channel, and niche off-shoots Cosmo and Viva, will launch OWN north of the border soon after its Jan. 1, 2011 stateside launch.

“Corus has a great track record launching channels, and we’re excited to join them in bringing OWN and Oprah Winfrey’s vision to Canada,” Christina Norman, CEO of OWN, said in a statement.

And with Corus-parent Shaw Communications set to acquire rival broadcaster Canwest Global Communications Corp. and its stable of cable services, more female-skewing channels are expected to land in the Corus camp, including Food Network Canada and HGTV Canada.

Corus already owns a 20% stake in Food Network Canada.

The Canadian broadcaster said OWN will target adults 18 – 54, and a core of women 25 – 54, with over 1,200 hours of original and acquired programming.

Source: The Hollywood Reporter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Headline, Industry News

Oprah Winfrey Network to launch in Canada

TORONTO – Canadian broadcaster Corus Entertainment is to launch OWN: The Oprah Winfrey Network in Canada early next year.

The licensing deal is the latest for Corus as it looks to dominate female-skewing TV programming in Canada to target advertisers in search of women viewers.

Toronto-based Corus, which already runs W, Canada’s cable women’s channel, and niche off-shoots Cosmo and Viva, will launch OWN north of the border soon after its Jan. 1, 2011 stateside launch.

“Corus has a great track record launching channels, and we’re excited to join them in bringing OWN and Oprah Winfrey’s vision to Canada,” Christina Norman, CEO of OWN, said in a statement.

And with Corus-parent Shaw Communications set to acquire rival broadcaster Canwest Global Communications Corp. and its stable of cable services, more female-skewing channels are expected to land in the Corus camp, including Food Network Canada and HGTV Canada.

Corus already owns a 20% stake in Food Network Canada.

The Canadian broadcaster said OWN will target adults 18 – 54, and a core of women 25 – 54, with over 1,200 hours of original and acquired programming.

Source: The Hollywood Reporter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

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