Apr 19, 2024
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Front Page, Industry News

THE BRIEF: 10 gifts that keep giving for under your tree

By TO411Daily Columnist Linda Chandler

1) It would have to be the iPad. The best reason to hit the mall and the only reason for the lack of parking once you get there. The iPad is Apple’s latest and greatest piece of technology in the last decade. And it’s undoubtedly the most coveted gift of the season for its elegance of design, its extraordinary capacity to sate our curiosity, indulge our need to play, and basically interact with Apps that give us access to everything the human brain has conjured so far.

And perhaps, most significant of all, the iPad has already expanded the landscape of education.

2) A couple of Apps. Flipboard is free and amazing. It arranges all your content from the places you go to online – news sites, social media sites, photo sites – and conveniently collates them into a “social magazine” with content specifically catered to you. How great is that! And Netflix, which you can download for free, allows you to browse a vast library of on-demand video, and play it in a matter of seconds. (It requires an $8.99 monthly subscription to access it, but it’s well worth it.)

3) If you get the iPad and you’re a guy, how you take it out for a walk was fashionably solved by http://www.scottevest.com with jackets and vests specifically designed with a pocket for your new love! Modeled here by Apple co-founder, Steve Wozniak.

Untitled1

4) A subscription to the Sunday edition of The New York Times. It makes a Sunday the kind of day it’s supposed to be. Lazy and enlightening. As an ex-New Yorker, believe me, the on-line version cannot substitute for the heft of the real thing.

5) The Brief wishes you the muse of great ideas so you can come up with commercials like this one from Virgin Atlantic Airlines.

6) A dog. If you haven’t got a pet and you can’t get your sorry ass to the gym, I suggest a jog to your local Pound. Haven’t you noticed how people who have dogs are happier than people who don’t? They are. It’s been scientifically proven.

7) Giving is better than receiving. Or at least a close runner up. Here’s a visionary giving idea from World Vision Canada. A goat. “One dairy goat can give up to 250 litres of milk a year. Feeding and supporting a family in the process.” Priceless for $100?

8 ) A Kindle. Everyone I know who has one is a convert. (And, yes, they still buy books for the sheer love of owning books!) I suggest the Kindle because the lighting is superior for recreational reading, and well, it’s so light! 

9) How about the chimera of a great adventure. (You’ll find it for sure in the Travel Section of Sunday’s The New York Times.)

10) It’s a book by Daniel Goleman called Social Intelligence – The Revolutionary New Science of Human Relationships which synthesizes the latest findings in brain science. Here’s a significant discovery: human beings are wired to connect. With each other. And so with that in mind this holiday season, The Brief hopes you take your eyes off whatever screen you received for the holidays and look into the eyes of another. And that when you do that, you find joy. Leaving you with this Christmas Carol before Letterman does: Darlene Love singing “Baby Please Come Home.”

Next week The Brief is taking a brief holiday and will return with a story about social networking. As though you hadn’t done enough over the holidays. I will feature Lee Kaufman, Director of Media Strategy at Hooplah, Inc., and a consultant for National Homecare Network, who will tell us how marketing is allowing the technology to do what the APP was built for. 

Social Intelligence by Daniel Goleman
http://danielgoleman.info/topics/social-intelligence/

—–

Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

Front Page, Industry News

THE BRIEF: 10 gifts that keep giving for under your tree

By TO411Daily Columnist Linda Chandler

1) It would have to be the iPad. The best reason to hit the mall and the only reason for the lack of parking once you get there. The iPad is Apple’s latest and greatest piece of technology in the last decade. And it’s undoubtedly the most coveted gift of the season for its elegance of design, its extraordinary capacity to sate our curiosity, indulge our need to play, and basically interact with Apps that give us access to everything the human brain has conjured so far.

And perhaps, most significant of all, the iPad has already expanded the landscape of education.

2) A couple of Apps. Flipboard is free and amazing. It arranges all your content from the places you go to online – news sites, social media sites, photo sites – and conveniently collates them into a “social magazine” with content specifically catered to you. How great is that! And Netflix, which you can download for free, allows you to browse a vast library of on-demand video, and play it in a matter of seconds. (It requires an $8.99 monthly subscription to access it, but it’s well worth it.)

3) If you get the iPad and you’re a guy, how you take it out for a walk was fashionably solved by http://www.scottevest.com with jackets and vests specifically designed with a pocket for your new love! Modeled here by Apple co-founder, Steve Wozniak.

Untitled1

4) A subscription to the Sunday edition of The New York Times. It makes a Sunday the kind of day it’s supposed to be. Lazy and enlightening. As an ex-New Yorker, believe me, the on-line version cannot substitute for the heft of the real thing.

5) The Brief wishes you the muse of great ideas so you can come up with commercials like this one from Virgin Atlantic Airlines.

6) A dog. If you haven’t got a pet and you can’t get your sorry ass to the gym, I suggest a jog to your local Pound. Haven’t you noticed how people who have dogs are happier than people who don’t? They are. It’s been scientifically proven.

7) Giving is better than receiving. Or at least a close runner up. Here’s a visionary giving idea from World Vision Canada. A goat. “One dairy goat can give up to 250 litres of milk a year. Feeding and supporting a family in the process.” Priceless for $100?

8 ) A Kindle. Everyone I know who has one is a convert. (And, yes, they still buy books for the sheer love of owning books!) I suggest the Kindle because the lighting is superior for recreational reading, and well, it’s so light! 

9) How about the chimera of a great adventure. (You’ll find it for sure in the Travel Section of Sunday’s The New York Times.)

10) It’s a book by Daniel Goleman called Social Intelligence – The Revolutionary New Science of Human Relationships which synthesizes the latest findings in brain science. Here’s a significant discovery: human beings are wired to connect. With each other. And so with that in mind this holiday season, The Brief hopes you take your eyes off whatever screen you received for the holidays and look into the eyes of another. And that when you do that, you find joy. Leaving you with this Christmas Carol before Letterman does: Darlene Love singing “Baby Please Come Home.”

Next week The Brief is taking a brief holiday and will return with a story about social networking. As though you hadn’t done enough over the holidays. I will feature Lee Kaufman, Director of Media Strategy at Hooplah, Inc., and a consultant for National Homecare Network, who will tell us how marketing is allowing the technology to do what the APP was built for. 

Social Intelligence by Daniel Goleman
http://danielgoleman.info/topics/social-intelligence/

—–

Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

Front Page, Industry News

THE BRIEF: 10 gifts that keep giving for under your tree

By TO411Daily Columnist Linda Chandler

1) It would have to be the iPad. The best reason to hit the mall and the only reason for the lack of parking once you get there. The iPad is Apple’s latest and greatest piece of technology in the last decade. And it’s undoubtedly the most coveted gift of the season for its elegance of design, its extraordinary capacity to sate our curiosity, indulge our need to play, and basically interact with Apps that give us access to everything the human brain has conjured so far.

And perhaps, most significant of all, the iPad has already expanded the landscape of education.

2) A couple of Apps. Flipboard is free and amazing. It arranges all your content from the places you go to online – news sites, social media sites, photo sites – and conveniently collates them into a “social magazine” with content specifically catered to you. How great is that! And Netflix, which you can download for free, allows you to browse a vast library of on-demand video, and play it in a matter of seconds. (It requires an $8.99 monthly subscription to access it, but it’s well worth it.)

3) If you get the iPad and you’re a guy, how you take it out for a walk was fashionably solved by http://www.scottevest.com with jackets and vests specifically designed with a pocket for your new love! Modeled here by Apple co-founder, Steve Wozniak.

Untitled1

4) A subscription to the Sunday edition of The New York Times. It makes a Sunday the kind of day it’s supposed to be. Lazy and enlightening. As an ex-New Yorker, believe me, the on-line version cannot substitute for the heft of the real thing.

5) The Brief wishes you the muse of great ideas so you can come up with commercials like this one from Virgin Atlantic Airlines.

6) A dog. If you haven’t got a pet and you can’t get your sorry ass to the gym, I suggest a jog to your local Pound. Haven’t you noticed how people who have dogs are happier than people who don’t? They are. It’s been scientifically proven.

7) Giving is better than receiving. Or at least a close runner up. Here’s a visionary giving idea from World Vision Canada. A goat. “One dairy goat can give up to 250 litres of milk a year. Feeding and supporting a family in the process.” Priceless for $100?

8 ) A Kindle. Everyone I know who has one is a convert. (And, yes, they still buy books for the sheer love of owning books!) I suggest the Kindle because the lighting is superior for recreational reading, and well, it’s so light! 

9) How about the chimera of a great adventure. (You’ll find it for sure in the Travel Section of Sunday’s The New York Times.)

10) It’s a book by Daniel Goleman called Social Intelligence – The Revolutionary New Science of Human Relationships which synthesizes the latest findings in brain science. Here’s a significant discovery: human beings are wired to connect. With each other. And so with that in mind this holiday season, The Brief hopes you take your eyes off whatever screen you received for the holidays and look into the eyes of another. And that when you do that, you find joy. Leaving you with this Christmas Carol before Letterman does: Darlene Love singing “Baby Please Come Home.”

Next week The Brief is taking a brief holiday and will return with a story about social networking. As though you hadn’t done enough over the holidays. I will feature Lee Kaufman, Director of Media Strategy at Hooplah, Inc., and a consultant for National Homecare Network, who will tell us how marketing is allowing the technology to do what the APP was built for. 

Social Intelligence by Daniel Goleman
http://danielgoleman.info/topics/social-intelligence/

—–

Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

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