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Front Page, Industry News
THE BRIEF: That was 2010. A curious year in advertising.
Wednesday January 05th 2011
By TO411Daily Columnist
Linda Chandler
It was a year that streamed into the New Age in advertising. Wherein interacting with the consumer looked like a severe case of OCD. Commodities were a thing of the past. AKA/Stuff. How people felt about the “stuff” was tantamount. Give them stuff for the stuff was the new age solution. Charities. Proms. Weddings. Stunts.
2010 saw the continuation of acronyms like SMM and CRM that contributed to BBM and SMS. Tweets became news feed. Google the virtual mall for business. Anything you searched for on Facebook became data.
However, 2010 also produced some promising research about television. Despite TiVo, people are still digesting your commercials.* Good news for big budgets and the new 3D Plasma HDTV’s.
And 2010 created some great TV commercials that became Emmy nominees: Among them, Weiden Kennedy has 2 fantastic entries, the Old Spice Man, and a Coke Cola spot with great academic special effects. Audi, named the ‘Green Car of the year,’ pokes fun at the green police, making PETA look passive. And BBDO’s Snickers (Mars) commercial, starring the ubiquitous Betty White, is a delight.
On a political note, 2010 was the year of Giant Hydra or, advertising’s Socialist movement. “The real agency of the future is not 300 people in a building, but a small team of 30 highly skilled, well-paid professionals that get support and ideas from a system like Giant Hydra.” Who aren’t highly paid.
And 2010 was also the year of Crowdsourcing. “Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”
2010 was a very busy year for seeding more SMM (Social Media Marketing), and SMM is here to stay. Lee Kaufman, Director of Media Strategy at Hooplah Inc. pointed to Lionsgate.com’s use of Chatroulette to market their trailers for The Last Exorcism. Chatroulette showed people’s reactions to the trailer in real time and created that buzz that makes things go bang in the night. And made it to #1 on Google’s Zeitgeist 2010 List.*
2010 was the year bloggers became legitimate brand influencers. Just check out what happened in Toronto this year at The BlissDom Conference as just one example of bloggers on the map.
Moving into hyperdrive in 2010 was CRM (Cause Related Marketing). The current marketing trend* that has penetrated both small and large brands sometimes leaves The Brief wondering whether CRM will be the Justin Bieber of marketing?
2010 or even better, 2010 was the year Google introduced “remarketing”. A handy feature that gives gives advertisers a second chance at potential customers who interacted with their company somewhere on the Google Content Network but didn’t make a purchase. Introduced last year in a beta test, it is now available throughout its advertising network, including on YouTube.
2010 was the year you could get a ready-made logo online. Well, really, how important is a logo? The founders of Roots said the money they spent on their logo and branding elements remain fresh and iconic 37 years later. They didn’t pick it out for $35 online.
2010 was the year of Interns Over 40, competing with a generation of over-educated young adults eager to end their endless free internships. Let’s hope we can leave this trend behind us.
And for The Brief, that was a fraction of that. Happy New Year. CUE MUSIC:
Sources:
No Death For TV Ads by David Rani
GiantHydra was conceived by Ignacio Oreamuno, President,
Crowdsourcing: http://www.wired.com/wired/archive/14.06/crowds.html/
The Last Exorcism with Chatroulette
CRM
Roots branding
Google’s Zeitgeist List of 2010
—–
Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter
Front Page, Industry News
THE BRIEF: That was 2010. A curious year in advertising.
Wednesday January 05th 2011
By TO411Daily Columnist
Linda Chandler
It was a year that streamed into the New Age in advertising. Wherein interacting with the consumer looked like a severe case of OCD. Commodities were a thing of the past. AKA/Stuff. How people felt about the “stuff” was tantamount. Give them stuff for the stuff was the new age solution. Charities. Proms. Weddings. Stunts.
2010 saw the continuation of acronyms like SMM and CRM that contributed to BBM and SMS. Tweets became news feed. Google the virtual mall for business. Anything you searched for on Facebook became data.
However, 2010 also produced some promising research about television. Despite TiVo, people are still digesting your commercials.* Good news for big budgets and the new 3D Plasma HDTV’s.
And 2010 created some great TV commercials that became Emmy nominees: Among them, Weiden Kennedy has 2 fantastic entries, the Old Spice Man, and a Coke Cola spot with great academic special effects. Audi, named the ‘Green Car of the year,’ pokes fun at the green police, making PETA look passive. And BBDO’s Snickers (Mars) commercial, starring the ubiquitous Betty White, is a delight.
On a political note, 2010 was the year of Giant Hydra or, advertising’s Socialist movement. “The real agency of the future is not 300 people in a building, but a small team of 30 highly skilled, well-paid professionals that get support and ideas from a system like Giant Hydra.” Who aren’t highly paid.
And 2010 was also the year of Crowdsourcing. “Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”
2010 was a very busy year for seeding more SMM (Social Media Marketing), and SMM is here to stay. Lee Kaufman, Director of Media Strategy at Hooplah Inc. pointed to Lionsgate.com’s use of Chatroulette to market their trailers for The Last Exorcism. Chatroulette showed people’s reactions to the trailer in real time and created that buzz that makes things go bang in the night. And made it to #1 on Google’s Zeitgeist 2010 List.*
2010 was the year bloggers became legitimate brand influencers. Just check out what happened in Toronto this year at The BlissDom Conference as just one example of bloggers on the map.
Moving into hyperdrive in 2010 was CRM (Cause Related Marketing). The current marketing trend* that has penetrated both small and large brands sometimes leaves The Brief wondering whether CRM will be the Justin Bieber of marketing?
2010 or even better, 2010 was the year Google introduced “remarketing”. A handy feature that gives gives advertisers a second chance at potential customers who interacted with their company somewhere on the Google Content Network but didn’t make a purchase. Introduced last year in a beta test, it is now available throughout its advertising network, including on YouTube.
2010 was the year you could get a ready-made logo online. Well, really, how important is a logo? The founders of Roots said the money they spent on their logo and branding elements remain fresh and iconic 37 years later. They didn’t pick it out for $35 online.
2010 was the year of Interns Over 40, competing with a generation of over-educated young adults eager to end their endless free internships. Let’s hope we can leave this trend behind us.
And for The Brief, that was a fraction of that. Happy New Year. CUE MUSIC:
Sources:
No Death For TV Ads by David Rani
GiantHydra was conceived by Ignacio Oreamuno, President,
Crowdsourcing: http://www.wired.com/wired/archive/14.06/crowds.html/
The Last Exorcism with Chatroulette
CRM
Roots branding
Google’s Zeitgeist List of 2010
—–
Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter
Leave a Reply
Front Page, Industry News
THE BRIEF: That was 2010. A curious year in advertising.
Wednesday January 05th 2011
By TO411Daily Columnist
Linda Chandler
It was a year that streamed into the New Age in advertising. Wherein interacting with the consumer looked like a severe case of OCD. Commodities were a thing of the past. AKA/Stuff. How people felt about the “stuff” was tantamount. Give them stuff for the stuff was the new age solution. Charities. Proms. Weddings. Stunts.
2010 saw the continuation of acronyms like SMM and CRM that contributed to BBM and SMS. Tweets became news feed. Google the virtual mall for business. Anything you searched for on Facebook became data.
However, 2010 also produced some promising research about television. Despite TiVo, people are still digesting your commercials.* Good news for big budgets and the new 3D Plasma HDTV’s.
And 2010 created some great TV commercials that became Emmy nominees: Among them, Weiden Kennedy has 2 fantastic entries, the Old Spice Man, and a Coke Cola spot with great academic special effects. Audi, named the ‘Green Car of the year,’ pokes fun at the green police, making PETA look passive. And BBDO’s Snickers (Mars) commercial, starring the ubiquitous Betty White, is a delight.
On a political note, 2010 was the year of Giant Hydra or, advertising’s Socialist movement. “The real agency of the future is not 300 people in a building, but a small team of 30 highly skilled, well-paid professionals that get support and ideas from a system like Giant Hydra.” Who aren’t highly paid.
And 2010 was also the year of Crowdsourcing. “Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”
2010 was a very busy year for seeding more SMM (Social Media Marketing), and SMM is here to stay. Lee Kaufman, Director of Media Strategy at Hooplah Inc. pointed to Lionsgate.com’s use of Chatroulette to market their trailers for The Last Exorcism. Chatroulette showed people’s reactions to the trailer in real time and created that buzz that makes things go bang in the night. And made it to #1 on Google’s Zeitgeist 2010 List.*
2010 was the year bloggers became legitimate brand influencers. Just check out what happened in Toronto this year at The BlissDom Conference as just one example of bloggers on the map.
Moving into hyperdrive in 2010 was CRM (Cause Related Marketing). The current marketing trend* that has penetrated both small and large brands sometimes leaves The Brief wondering whether CRM will be the Justin Bieber of marketing?
2010 or even better, 2010 was the year Google introduced “remarketing”. A handy feature that gives gives advertisers a second chance at potential customers who interacted with their company somewhere on the Google Content Network but didn’t make a purchase. Introduced last year in a beta test, it is now available throughout its advertising network, including on YouTube.
2010 was the year you could get a ready-made logo online. Well, really, how important is a logo? The founders of Roots said the money they spent on their logo and branding elements remain fresh and iconic 37 years later. They didn’t pick it out for $35 online.
2010 was the year of Interns Over 40, competing with a generation of over-educated young adults eager to end their endless free internships. Let’s hope we can leave this trend behind us.
And for The Brief, that was a fraction of that. Happy New Year. CUE MUSIC:
Sources:
No Death For TV Ads by David Rani
GiantHydra was conceived by Ignacio Oreamuno, President,
Crowdsourcing: http://www.wired.com/wired/archive/14.06/crowds.html/
The Last Exorcism with Chatroulette
CRM
Roots branding
Google’s Zeitgeist List of 2010
—–
Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter
Leave a Reply
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