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Archives for: March 20115
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Do campaign failures, high-profile firings signal the end of social media?
Wednesday March 23rd 2011The latest news involving social-media pioneers isn’t good. Pepsi has fallen to third place behind Diet Coke in spite of its widely heralded switch from Super Bowl ads to a huge social charity program called Refresh Project. Burger King has grilled through a couple of CMOs and fired agency Crispin Porter & Bogusky after producing Facebook campaigns and viral videos that got lots of attention while the business witnessed six consecutive quarters of declining sales. This comes at the same time as major publishers like the New York Times are quitting the free-content business (if it was ever a business, per se), and News Corp. has started a for-pay iPad newspaper from scratch. Every CMO should use this occasion to pause and reflect on the assumptions that were behind these efforts, especially if you’re about to roll out a social-media campaign or start giving away content for free.
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YONGE STREET – Toronto Rock & Roll Stories Gives us Back a Piece of our History
Tuesday March 22nd 2011In celebration of the 40th anniversary of the Juno Awards, which is returning to its original home city of Toronto this year, a special three-part series has been commissioned and will be premiering tonight exclusively on Bravo! – Yonge Street: Toronto Rock & Roll Stories. Bruce McDonald (Hard Core Logo, The Tracy Fragments) brings in his distinctive directorial style as the series explores the colourful past of Canada’s musical hub in the 50s and 60s.
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Dark wit is served up for Passover in Nora’s Will
Friday March 18th 2011Nora’s Will is the English title for this dark comedy out of Mexico, directed by first-time filmmaker and writer, Mariana Chenillo. Originally titled in Spanish as Cinco Dias Sin Nora (Five Days Without Nora), the film possesses an understated elegance, both in cinematography and script, which has won it almost a dozen film festival awards from around the world. Currently playing in select theatres in Toronto and across Canada, this is a film well worth seeking out.
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Unilever’s Keith Weed: Brands Must Be Made Into ‘Media Properties’
Wednesday March 16th 2011When Unilever’s Keith Weed thinks about the future of brand building, he points to an Axe-branded phone sold in Latin America. To Weed, the chief marketing and communication officer at Unilever, modern marketing embraces the convergence of entertainment, media and brands. He reiterated that point several times during an interview at the 4A’s Transformation 2011 conference in Austin, Texas.
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Steven Soderbergh to retire from films
Tuesday March 15th 2011Steven Soderbergh says he’s done with Hollywood. The Oscar-winning director — whose credits include “Traffic,” “Erin Brockovich” and “Ocean’s Eleven” and its two sequels — said in an interview with “Studio 360’s” Kurt Andersen that after he shoots his next two movies he’s planning to retire from filmmaking.
ARCHIVES
Archives for: March 20115
-
Do campaign failures, high-profile firings signal the end of social media?
Wednesday March 23rd 2011The latest news involving social-media pioneers isn’t good. Pepsi has fallen to third place behind Diet Coke in spite of its widely heralded switch from Super Bowl ads to a huge social charity program called Refresh Project. Burger King has grilled through a couple of CMOs and fired agency Crispin Porter & Bogusky after producing Facebook campaigns and viral videos that got lots of attention while the business witnessed six consecutive quarters of declining sales. This comes at the same time as major publishers like the New York Times are quitting the free-content business (if it was ever a business, per se), and News Corp. has started a for-pay iPad newspaper from scratch. Every CMO should use this occasion to pause and reflect on the assumptions that were behind these efforts, especially if you’re about to roll out a social-media campaign or start giving away content for free.
-
YONGE STREET – Toronto Rock & Roll Stories Gives us Back a Piece of our History
Tuesday March 22nd 2011In celebration of the 40th anniversary of the Juno Awards, which is returning to its original home city of Toronto this year, a special three-part series has been commissioned and will be premiering tonight exclusively on Bravo! – Yonge Street: Toronto Rock & Roll Stories. Bruce McDonald (Hard Core Logo, The Tracy Fragments) brings in his distinctive directorial style as the series explores the colourful past of Canada’s musical hub in the 50s and 60s.
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Dark wit is served up for Passover in Nora’s Will
Friday March 18th 2011Nora’s Will is the English title for this dark comedy out of Mexico, directed by first-time filmmaker and writer, Mariana Chenillo. Originally titled in Spanish as Cinco Dias Sin Nora (Five Days Without Nora), the film possesses an understated elegance, both in cinematography and script, which has won it almost a dozen film festival awards from around the world. Currently playing in select theatres in Toronto and across Canada, this is a film well worth seeking out.
-
Unilever’s Keith Weed: Brands Must Be Made Into ‘Media Properties’
Wednesday March 16th 2011When Unilever’s Keith Weed thinks about the future of brand building, he points to an Axe-branded phone sold in Latin America. To Weed, the chief marketing and communication officer at Unilever, modern marketing embraces the convergence of entertainment, media and brands. He reiterated that point several times during an interview at the 4A’s Transformation 2011 conference in Austin, Texas.
-
Steven Soderbergh to retire from films
Tuesday March 15th 2011Steven Soderbergh says he’s done with Hollywood. The Oscar-winning director — whose credits include “Traffic,” “Erin Brockovich” and “Ocean’s Eleven” and its two sequels — said in an interview with “Studio 360’s” Kurt Andersen that after he shoots his next two movies he’s planning to retire from filmmaking.
ARCHIVES
Archives for: March 20115
-
Do campaign failures, high-profile firings signal the end of social media?
Wednesday March 23rd 2011The latest news involving social-media pioneers isn’t good. Pepsi has fallen to third place behind Diet Coke in spite of its widely heralded switch from Super Bowl ads to a huge social charity program called Refresh Project. Burger King has grilled through a couple of CMOs and fired agency Crispin Porter & Bogusky after producing Facebook campaigns and viral videos that got lots of attention while the business witnessed six consecutive quarters of declining sales. This comes at the same time as major publishers like the New York Times are quitting the free-content business (if it was ever a business, per se), and News Corp. has started a for-pay iPad newspaper from scratch. Every CMO should use this occasion to pause and reflect on the assumptions that were behind these efforts, especially if you’re about to roll out a social-media campaign or start giving away content for free.
-
YONGE STREET – Toronto Rock & Roll Stories Gives us Back a Piece of our History
Tuesday March 22nd 2011In celebration of the 40th anniversary of the Juno Awards, which is returning to its original home city of Toronto this year, a special three-part series has been commissioned and will be premiering tonight exclusively on Bravo! – Yonge Street: Toronto Rock & Roll Stories. Bruce McDonald (Hard Core Logo, The Tracy Fragments) brings in his distinctive directorial style as the series explores the colourful past of Canada’s musical hub in the 50s and 60s.
-
Dark wit is served up for Passover in Nora’s Will
Friday March 18th 2011Nora’s Will is the English title for this dark comedy out of Mexico, directed by first-time filmmaker and writer, Mariana Chenillo. Originally titled in Spanish as Cinco Dias Sin Nora (Five Days Without Nora), the film possesses an understated elegance, both in cinematography and script, which has won it almost a dozen film festival awards from around the world. Currently playing in select theatres in Toronto and across Canada, this is a film well worth seeking out.
-
Unilever’s Keith Weed: Brands Must Be Made Into ‘Media Properties’
Wednesday March 16th 2011When Unilever’s Keith Weed thinks about the future of brand building, he points to an Axe-branded phone sold in Latin America. To Weed, the chief marketing and communication officer at Unilever, modern marketing embraces the convergence of entertainment, media and brands. He reiterated that point several times during an interview at the 4A’s Transformation 2011 conference in Austin, Texas.
-
Steven Soderbergh to retire from films
Tuesday March 15th 2011Steven Soderbergh says he’s done with Hollywood. The Oscar-winning director — whose credits include “Traffic,” “Erin Brockovich” and “Ocean’s Eleven” and its two sequels — said in an interview with “Studio 360’s” Kurt Andersen that after he shoots his next two movies he’s planning to retire from filmmaking.
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