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Front Page, Industry News

THE BRIEF: Google – the wizard of us

By TO411Daily Columnist
Linda Chandler

While I was pursuing news elsewhere in the industry, our digital social media behemoths were seeding the client/consumer landscape for a new spring. There is so much to report about Google, as well as Sir Martin Sorrell’s own Google-like digital spy called Xaxis.* Xaxis’ website defines its purpose: “Through the intelligent application of data and technology, we construct vivid Audience Portraits, which we use to reach consumers at scale. We enable powerful, resonant connections between advertisers and their audiences that drive real, attributable results. We’re an able digital partner to our GroupM agencies, and part of the WPP family.” Vivid Audience Portraits? Hey, that’s you and me!

Xaxis is in some ways indicative of Google’s unwillingness to share its data with its media partners, and an indication of Google’s true intentions – which is to be the biggest advertising agency in the whole wide world.

Daniel FareyJones wrote in mediaweek.co.uk * “Sir Martin Sorrell last night laid down a gauntlet to Google’s Mark Howe [Managing Director, Agency Operations, North & Central Europe] claiming it was ‘troubling’ at a time when regulators were watching, that the internet giant had denied Sorrell’s WPP access to its data. 

[Sorrell] said: “The biggest issue for us is we have to work out with you . . . access. We have to have access – as we act independently for our clients – to the data you have.

“The biggest problem I think that Google has to sort out is how much access to give us, because we compete with DoubleClick, effectively, and Xaxis is the next iteration of that.

“And because of the regulatory issues that Google is increasingly under, you’re going to have to decide on that. We both know there were some instances recently where we haven’t had that access, we were denied that access, and that’s quite troubling.”

Farey-Jones writes, “Sorrell was alluding to the fact that regulators on both sides of the Atlantic have started formal investigations into Google.

This week, the US Federal Trade Commission started a review of Google’s search advertising business and in November, the EU started a probe into complaints by rivals about Google’s search practices.”*

Google’s DoubleClick* is soon to be even more intuitive in its collection of data due to Google’s new Google+, a visually friendly and intuitive new platform for the external and internal lives of us and everybody we know. And everything we look at. Everything we feel. In essence, everything we are. Imagine the scud-like missile delivery of consumer to all its clients?

Google is a goldmine for research. Unfortunately, you are the subject.

CIO Central writer, Scott Cleland, had this to say on the subject of a menacing Google. “Google harms consumers by misrepresenting its search results as unbiased and aligned with users’ interests when the facts show they are not. The issue will come to a head in the Federal Trade Commission’s antitrust investigation of Google.

[According the The Wall Street Journal, The FTC is looking into Google’s “core search advertsing business.”] 

Cleland writes, “Google implies it is immune to antitrust laws, because consumers benefit so much from Google’s search engine and over 500 other free products and services. This ‘Google is really a philanthropist, not a business’ argument is not an antitrust defense, but a highly deceptive misrepresentation of their business.” Cleland goes on to say, “Even Google will find it challenging to argue that ‘deceptive acts and practices’ do not harm consumers. Moreover, Google will find it difficult to defend that it has not been deceptive with consumers in publicly representing Google as user-aligned, unconflicted and unbiased, when the facts powerfully show Google has an advertiser-aligned business model, has serious undisclosed conflicts and biases its dominant search business by self-dealing Google content top rankings while burying the rankings of some competitors. Simply, there is no consumer benefit, competitive justification, or First Amendment free speech right to engage in deceptive practices for financial gain.”

Share today - care tomorrow. 

Privacy issues must be anticipated in advance and not after the confessional. Furthermore, it’s not paranoiac to wonder how seemingly innocent questions on Google are coded for your personal data…

Actually, it strikes The Brief that Google is the digital manifestation of everything my generation once conjured: Big Brother. HAL. The loss of identity. Privacy. Self.

Be careful. Be private. Google is not your friend.

In Sir Martin Sorrell’s own words, with CNBC’s reporter, Anuradha SenGupta, on the “new Leviathans” in Tech-Media and why the formation of Xaxis.



Sources of concern:

  • Daniel Farey-Jones, mediaweek.co.uk, June 29, 2011

—–

Comment to Linda at this address: thebrief@to411.com.
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Front Page, Industry News

THE BRIEF: Google – the wizard of us

By TO411Daily Columnist
Linda Chandler

While I was pursuing news elsewhere in the industry, our digital social media behemoths were seeding the client/consumer landscape for a new spring. There is so much to report about Google, as well as Sir Martin Sorrell’s own Google-like digital spy called Xaxis.* Xaxis’ website defines its purpose: “Through the intelligent application of data and technology, we construct vivid Audience Portraits, which we use to reach consumers at scale. We enable powerful, resonant connections between advertisers and their audiences that drive real, attributable results. We’re an able digital partner to our GroupM agencies, and part of the WPP family.” Vivid Audience Portraits? Hey, that’s you and me!

Xaxis is in some ways indicative of Google’s unwillingness to share its data with its media partners, and an indication of Google’s true intentions – which is to be the biggest advertising agency in the whole wide world.

Daniel FareyJones wrote in mediaweek.co.uk * “Sir Martin Sorrell last night laid down a gauntlet to Google’s Mark Howe [Managing Director, Agency Operations, North & Central Europe] claiming it was ‘troubling’ at a time when regulators were watching, that the internet giant had denied Sorrell’s WPP access to its data. 

[Sorrell] said: “The biggest issue for us is we have to work out with you . . . access. We have to have access – as we act independently for our clients – to the data you have.

“The biggest problem I think that Google has to sort out is how much access to give us, because we compete with DoubleClick, effectively, and Xaxis is the next iteration of that.

“And because of the regulatory issues that Google is increasingly under, you’re going to have to decide on that. We both know there were some instances recently where we haven’t had that access, we were denied that access, and that’s quite troubling.”

Farey-Jones writes, “Sorrell was alluding to the fact that regulators on both sides of the Atlantic have started formal investigations into Google.

This week, the US Federal Trade Commission started a review of Google’s search advertising business and in November, the EU started a probe into complaints by rivals about Google’s search practices.”*

Google’s DoubleClick* is soon to be even more intuitive in its collection of data due to Google’s new Google+, a visually friendly and intuitive new platform for the external and internal lives of us and everybody we know. And everything we look at. Everything we feel. In essence, everything we are. Imagine the scud-like missile delivery of consumer to all its clients?

Google is a goldmine for research. Unfortunately, you are the subject.

CIO Central writer, Scott Cleland, had this to say on the subject of a menacing Google. “Google harms consumers by misrepresenting its search results as unbiased and aligned with users’ interests when the facts show they are not. The issue will come to a head in the Federal Trade Commission’s antitrust investigation of Google.

[According the The Wall Street Journal, The FTC is looking into Google’s “core search advertsing business.”] 

Cleland writes, “Google implies it is immune to antitrust laws, because consumers benefit so much from Google’s search engine and over 500 other free products and services. This ‘Google is really a philanthropist, not a business’ argument is not an antitrust defense, but a highly deceptive misrepresentation of their business.” Cleland goes on to say, “Even Google will find it challenging to argue that ‘deceptive acts and practices’ do not harm consumers. Moreover, Google will find it difficult to defend that it has not been deceptive with consumers in publicly representing Google as user-aligned, unconflicted and unbiased, when the facts powerfully show Google has an advertiser-aligned business model, has serious undisclosed conflicts and biases its dominant search business by self-dealing Google content top rankings while burying the rankings of some competitors. Simply, there is no consumer benefit, competitive justification, or First Amendment free speech right to engage in deceptive practices for financial gain.”

Share today - care tomorrow. 

Privacy issues must be anticipated in advance and not after the confessional. Furthermore, it’s not paranoiac to wonder how seemingly innocent questions on Google are coded for your personal data…

Actually, it strikes The Brief that Google is the digital manifestation of everything my generation once conjured: Big Brother. HAL. The loss of identity. Privacy. Self.

Be careful. Be private. Google is not your friend.

In Sir Martin Sorrell’s own words, with CNBC’s reporter, Anuradha SenGupta, on the “new Leviathans” in Tech-Media and why the formation of Xaxis.



Sources of concern:

  • Daniel Farey-Jones, mediaweek.co.uk, June 29, 2011

—–

Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Front Page, Industry News

THE BRIEF: Google – the wizard of us

By TO411Daily Columnist
Linda Chandler

While I was pursuing news elsewhere in the industry, our digital social media behemoths were seeding the client/consumer landscape for a new spring. There is so much to report about Google, as well as Sir Martin Sorrell’s own Google-like digital spy called Xaxis.* Xaxis’ website defines its purpose: “Through the intelligent application of data and technology, we construct vivid Audience Portraits, which we use to reach consumers at scale. We enable powerful, resonant connections between advertisers and their audiences that drive real, attributable results. We’re an able digital partner to our GroupM agencies, and part of the WPP family.” Vivid Audience Portraits? Hey, that’s you and me!

Xaxis is in some ways indicative of Google’s unwillingness to share its data with its media partners, and an indication of Google’s true intentions – which is to be the biggest advertising agency in the whole wide world.

Daniel FareyJones wrote in mediaweek.co.uk * “Sir Martin Sorrell last night laid down a gauntlet to Google’s Mark Howe [Managing Director, Agency Operations, North & Central Europe] claiming it was ‘troubling’ at a time when regulators were watching, that the internet giant had denied Sorrell’s WPP access to its data. 

[Sorrell] said: “The biggest issue for us is we have to work out with you . . . access. We have to have access – as we act independently for our clients – to the data you have.

“The biggest problem I think that Google has to sort out is how much access to give us, because we compete with DoubleClick, effectively, and Xaxis is the next iteration of that.

“And because of the regulatory issues that Google is increasingly under, you’re going to have to decide on that. We both know there were some instances recently where we haven’t had that access, we were denied that access, and that’s quite troubling.”

Farey-Jones writes, “Sorrell was alluding to the fact that regulators on both sides of the Atlantic have started formal investigations into Google.

This week, the US Federal Trade Commission started a review of Google’s search advertising business and in November, the EU started a probe into complaints by rivals about Google’s search practices.”*

Google’s DoubleClick* is soon to be even more intuitive in its collection of data due to Google’s new Google+, a visually friendly and intuitive new platform for the external and internal lives of us and everybody we know. And everything we look at. Everything we feel. In essence, everything we are. Imagine the scud-like missile delivery of consumer to all its clients?

Google is a goldmine for research. Unfortunately, you are the subject.

CIO Central writer, Scott Cleland, had this to say on the subject of a menacing Google. “Google harms consumers by misrepresenting its search results as unbiased and aligned with users’ interests when the facts show they are not. The issue will come to a head in the Federal Trade Commission’s antitrust investigation of Google.

[According the The Wall Street Journal, The FTC is looking into Google’s “core search advertsing business.”] 

Cleland writes, “Google implies it is immune to antitrust laws, because consumers benefit so much from Google’s search engine and over 500 other free products and services. This ‘Google is really a philanthropist, not a business’ argument is not an antitrust defense, but a highly deceptive misrepresentation of their business.” Cleland goes on to say, “Even Google will find it challenging to argue that ‘deceptive acts and practices’ do not harm consumers. Moreover, Google will find it difficult to defend that it has not been deceptive with consumers in publicly representing Google as user-aligned, unconflicted and unbiased, when the facts powerfully show Google has an advertiser-aligned business model, has serious undisclosed conflicts and biases its dominant search business by self-dealing Google content top rankings while burying the rankings of some competitors. Simply, there is no consumer benefit, competitive justification, or First Amendment free speech right to engage in deceptive practices for financial gain.”

Share today - care tomorrow. 

Privacy issues must be anticipated in advance and not after the confessional. Furthermore, it’s not paranoiac to wonder how seemingly innocent questions on Google are coded for your personal data…

Actually, it strikes The Brief that Google is the digital manifestation of everything my generation once conjured: Big Brother. HAL. The loss of identity. Privacy. Self.

Be careful. Be private. Google is not your friend.

In Sir Martin Sorrell’s own words, with CNBC’s reporter, Anuradha SenGupta, on the “new Leviathans” in Tech-Media and why the formation of Xaxis.



Sources of concern:

  • Daniel Farey-Jones, mediaweek.co.uk, June 29, 2011

—–

Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

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