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Archives for: July 20115
  • THE BRIEF: Music Production – you deserve a break today.
    Wednesday July 13th 2011

    Music anchors private moments in our life. Like a photograph but with keener focus. Who can forget the perfect coupling of Gershwin and Gene Hackman for Continental Airlines? Or, more recently Feist for Apple? Or, back again, McDonald’s brilliantly insightful “You Deserve a Break Today.”  Advertisers try their best to find just the right music to invoke your life into their brand and vice verse. It’s a request for enchantment. For intuition. And we’ll find out why it’s difficult for a client to make up their mind and more. 

  • Canada gets its nerd on
    Tuesday July 12th 2011

    Have you been crushing on a nerd but have had no idea how to approach them? No idea what to talk to them about? No clue about their world? Well, have I got news for you! A new TV series narrated by Aaron Ashmore will be premiering on Space this week has just what you need. Fanboy Confessional is a kind of Nerd 101 and will introduce you to all kinds of cool geekery going on in Canada and the US, because everyone knows – Nerds Rule! And today there are literally millions of self-professed nerds around the world.

  • CBC’s switch to digital TV transmission will leave some viewers without access
    Monday July 11th 2011

    “What is being delivered to me for free over the air should still be free,” she said. “I shouldn’t have to go through a middleman to get local news.” On Aug. 31, Canada makes the move to the digital transmission of television, changing the way broadcasters send TV signals into homes and freeing up valuable space on the airwaves that the federal government is expected to sell to wireless providers for billions of dollars. Cable and satellite subscribers won’t notice any difference, but people who watch television over the air will need a recent TV set or a digital converter box on older sets to keep getting the signal – if there is a signal.

  • Inspired by Hollywood, Bollywood flirts with technology
    Thursday July 07th 2011

    Don’t look for an Indian “Avatar” anytime soon, but Bollywood, inspired by the success of blockbusters such as “Transformers,” is starting to take special effects seriously. Up until five years ago, producers were unwilling to embrace technology, preferring instead to spend millions on expensive outdoor shoots and sets. That changed when India became a viable back-end destination for Hollywood films like “Tron” and “Avatar” amid a growing wave of outsourcing post-production special effects due to cost.

  • THE BRIEF: Why the Bay couldn’t become the Bay until now. Part 2
    Wednesday July 06th 2011

    THE BRIEF: When last we talked, I asked you why CEO Bonnie Brooks couldn’t have transformed the Bay a decade ago. Why is that? GAUDRY: Not to say that she couldn’t but it certainly would have been more difficult. The retail environment in Canada during much of the last decade was very turbulent and in a state of evolution. There was intense media attention on the performance of The Bay and questions concerning the viability of the department store. As a publicly traded company in a challenging economy there was more risk aversion.

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ARCHIVES

Archives for: July 20115
  • THE BRIEF: Music Production – you deserve a break today.
    Wednesday July 13th 2011

    Music anchors private moments in our life. Like a photograph but with keener focus. Who can forget the perfect coupling of Gershwin and Gene Hackman for Continental Airlines? Or, more recently Feist for Apple? Or, back again, McDonald’s brilliantly insightful “You Deserve a Break Today.”  Advertisers try their best to find just the right music to invoke your life into their brand and vice verse. It’s a request for enchantment. For intuition. And we’ll find out why it’s difficult for a client to make up their mind and more. 

  • Canada gets its nerd on
    Tuesday July 12th 2011

    Have you been crushing on a nerd but have had no idea how to approach them? No idea what to talk to them about? No clue about their world? Well, have I got news for you! A new TV series narrated by Aaron Ashmore will be premiering on Space this week has just what you need. Fanboy Confessional is a kind of Nerd 101 and will introduce you to all kinds of cool geekery going on in Canada and the US, because everyone knows – Nerds Rule! And today there are literally millions of self-professed nerds around the world.

  • CBC’s switch to digital TV transmission will leave some viewers without access
    Monday July 11th 2011

    “What is being delivered to me for free over the air should still be free,” she said. “I shouldn’t have to go through a middleman to get local news.” On Aug. 31, Canada makes the move to the digital transmission of television, changing the way broadcasters send TV signals into homes and freeing up valuable space on the airwaves that the federal government is expected to sell to wireless providers for billions of dollars. Cable and satellite subscribers won’t notice any difference, but people who watch television over the air will need a recent TV set or a digital converter box on older sets to keep getting the signal – if there is a signal.

  • Inspired by Hollywood, Bollywood flirts with technology
    Thursday July 07th 2011

    Don’t look for an Indian “Avatar” anytime soon, but Bollywood, inspired by the success of blockbusters such as “Transformers,” is starting to take special effects seriously. Up until five years ago, producers were unwilling to embrace technology, preferring instead to spend millions on expensive outdoor shoots and sets. That changed when India became a viable back-end destination for Hollywood films like “Tron” and “Avatar” amid a growing wave of outsourcing post-production special effects due to cost.

  • THE BRIEF: Why the Bay couldn’t become the Bay until now. Part 2
    Wednesday July 06th 2011

    THE BRIEF: When last we talked, I asked you why CEO Bonnie Brooks couldn’t have transformed the Bay a decade ago. Why is that? GAUDRY: Not to say that she couldn’t but it certainly would have been more difficult. The retail environment in Canada during much of the last decade was very turbulent and in a state of evolution. There was intense media attention on the performance of The Bay and questions concerning the viability of the department store. As a publicly traded company in a challenging economy there was more risk aversion.

  • Posts navigation

ARCHIVES

Archives for: July 20115
  • THE BRIEF: Music Production – you deserve a break today.
    Wednesday July 13th 2011

    Music anchors private moments in our life. Like a photograph but with keener focus. Who can forget the perfect coupling of Gershwin and Gene Hackman for Continental Airlines? Or, more recently Feist for Apple? Or, back again, McDonald’s brilliantly insightful “You Deserve a Break Today.”  Advertisers try their best to find just the right music to invoke your life into their brand and vice verse. It’s a request for enchantment. For intuition. And we’ll find out why it’s difficult for a client to make up their mind and more. 

  • Canada gets its nerd on
    Tuesday July 12th 2011

    Have you been crushing on a nerd but have had no idea how to approach them? No idea what to talk to them about? No clue about their world? Well, have I got news for you! A new TV series narrated by Aaron Ashmore will be premiering on Space this week has just what you need. Fanboy Confessional is a kind of Nerd 101 and will introduce you to all kinds of cool geekery going on in Canada and the US, because everyone knows – Nerds Rule! And today there are literally millions of self-professed nerds around the world.

  • CBC’s switch to digital TV transmission will leave some viewers without access
    Monday July 11th 2011

    “What is being delivered to me for free over the air should still be free,” she said. “I shouldn’t have to go through a middleman to get local news.” On Aug. 31, Canada makes the move to the digital transmission of television, changing the way broadcasters send TV signals into homes and freeing up valuable space on the airwaves that the federal government is expected to sell to wireless providers for billions of dollars. Cable and satellite subscribers won’t notice any difference, but people who watch television over the air will need a recent TV set or a digital converter box on older sets to keep getting the signal – if there is a signal.

  • Inspired by Hollywood, Bollywood flirts with technology
    Thursday July 07th 2011

    Don’t look for an Indian “Avatar” anytime soon, but Bollywood, inspired by the success of blockbusters such as “Transformers,” is starting to take special effects seriously. Up until five years ago, producers were unwilling to embrace technology, preferring instead to spend millions on expensive outdoor shoots and sets. That changed when India became a viable back-end destination for Hollywood films like “Tron” and “Avatar” amid a growing wave of outsourcing post-production special effects due to cost.

  • THE BRIEF: Why the Bay couldn’t become the Bay until now. Part 2
    Wednesday July 06th 2011

    THE BRIEF: When last we talked, I asked you why CEO Bonnie Brooks couldn’t have transformed the Bay a decade ago. Why is that? GAUDRY: Not to say that she couldn’t but it certainly would have been more difficult. The retail environment in Canada during much of the last decade was very turbulent and in a state of evolution. There was intense media attention on the performance of The Bay and questions concerning the viability of the department store. As a publicly traded company in a challenging economy there was more risk aversion.

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