Oct 17, 2021
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Apple’s new television product unveiled?

Electronics giant Apple may be coming up with a new television product that is simple to use and functional right out of the box.

According to information and analysis provider IHS, Apple is looking at a new television solution that will allow it to integrate access to pay television right into the TV.

It may come in the form of a complete television solution with a 50-inch liquid crystal television display, instead of an external set-top box that plugs into a set like its Apple TV.

According to IHS, users can use Siri voice recognition software to control the TV. The TV’s user interface will allow users to employ voice commands using natural language instead of remote controls.

The Apple television is also likely to integrate the electronics from Apple TV set-top box into the television chassis.

IHS analyst Randy Lawson said Apple has the opportunity to do for television what it has done for PCs and tablets by “offering something that’s easy to use, works right out of the box and that delivers a compelling user interface that’s unparalleled in the industry.”

He also said Apple is really the only company that can pull off partnerships with pay TV operators.

“This would allow it to offer a television set that’s completely ready to watch when a consumer buys it, requiring no additional hardware like a set-top box, or a subscription for service from a third party,” he said.

Apple may choose to partner with pay TV providers, such as cable operators to deliver content via cable, satellite or other means. It may also expand its existing iTunes services.

“The company likely will partner with television service providers, allowing Apple to cash in on subscription revenue,” Lawson continued.

According to IHS, the most likely partner candidates for Apple in the United States and Europe are the cable service operators. Consumers may be able to lease or purchase Apple’s television from a cable operator at a subsidised price.

Apple’s possible move comes during a time of weakening conditions in the global television business.

IHS estimates figures for global television shipment revenue growth to drop to low single digits in 2011 and 2012, stagnate in 2013 and eventually decline in 2014 and 2015.

This is in contrast to global pay television subscription revenue, which is expected to continue rising in the coming years. Revenue is expected to expand by a healthy five percent in 2015 despite slowing growth.

However, if this doesn’t come true, Apple has an alternative route to delivering an integrated TV product by simply improving on the Apple TV.

“Apple could simply beef up the Apple TV hardware and service and integrate it into a display,” Tom Morrod, head of television technology for IHS, said.

“This would allow them to offer built-in content without having to integrate with a pay TV service.”

Source: Science and Tech

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Your email address will not be published. Required fields are marked *

Front Page, Industry News

Apple’s new television product unveiled?

Electronics giant Apple may be coming up with a new television product that is simple to use and functional right out of the box.

According to information and analysis provider IHS, Apple is looking at a new television solution that will allow it to integrate access to pay television right into the TV.

It may come in the form of a complete television solution with a 50-inch liquid crystal television display, instead of an external set-top box that plugs into a set like its Apple TV.

According to IHS, users can use Siri voice recognition software to control the TV. The TV’s user interface will allow users to employ voice commands using natural language instead of remote controls.

The Apple television is also likely to integrate the electronics from Apple TV set-top box into the television chassis.

IHS analyst Randy Lawson said Apple has the opportunity to do for television what it has done for PCs and tablets by “offering something that’s easy to use, works right out of the box and that delivers a compelling user interface that’s unparalleled in the industry.”

He also said Apple is really the only company that can pull off partnerships with pay TV operators.

“This would allow it to offer a television set that’s completely ready to watch when a consumer buys it, requiring no additional hardware like a set-top box, or a subscription for service from a third party,” he said.

Apple may choose to partner with pay TV providers, such as cable operators to deliver content via cable, satellite or other means. It may also expand its existing iTunes services.

“The company likely will partner with television service providers, allowing Apple to cash in on subscription revenue,” Lawson continued.

According to IHS, the most likely partner candidates for Apple in the United States and Europe are the cable service operators. Consumers may be able to lease or purchase Apple’s television from a cable operator at a subsidised price.

Apple’s possible move comes during a time of weakening conditions in the global television business.

IHS estimates figures for global television shipment revenue growth to drop to low single digits in 2011 and 2012, stagnate in 2013 and eventually decline in 2014 and 2015.

This is in contrast to global pay television subscription revenue, which is expected to continue rising in the coming years. Revenue is expected to expand by a healthy five percent in 2015 despite slowing growth.

However, if this doesn’t come true, Apple has an alternative route to delivering an integrated TV product by simply improving on the Apple TV.

“Apple could simply beef up the Apple TV hardware and service and integrate it into a display,” Tom Morrod, head of television technology for IHS, said.

“This would allow them to offer built-in content without having to integrate with a pay TV service.”

Source: Science and Tech

Leave a Reply

Your email address will not be published. Required fields are marked *

Front Page, Industry News

Apple’s new television product unveiled?

Electronics giant Apple may be coming up with a new television product that is simple to use and functional right out of the box.

According to information and analysis provider IHS, Apple is looking at a new television solution that will allow it to integrate access to pay television right into the TV.

It may come in the form of a complete television solution with a 50-inch liquid crystal television display, instead of an external set-top box that plugs into a set like its Apple TV.

According to IHS, users can use Siri voice recognition software to control the TV. The TV’s user interface will allow users to employ voice commands using natural language instead of remote controls.

The Apple television is also likely to integrate the electronics from Apple TV set-top box into the television chassis.

IHS analyst Randy Lawson said Apple has the opportunity to do for television what it has done for PCs and tablets by “offering something that’s easy to use, works right out of the box and that delivers a compelling user interface that’s unparalleled in the industry.”

He also said Apple is really the only company that can pull off partnerships with pay TV operators.

“This would allow it to offer a television set that’s completely ready to watch when a consumer buys it, requiring no additional hardware like a set-top box, or a subscription for service from a third party,” he said.

Apple may choose to partner with pay TV providers, such as cable operators to deliver content via cable, satellite or other means. It may also expand its existing iTunes services.

“The company likely will partner with television service providers, allowing Apple to cash in on subscription revenue,” Lawson continued.

According to IHS, the most likely partner candidates for Apple in the United States and Europe are the cable service operators. Consumers may be able to lease or purchase Apple’s television from a cable operator at a subsidised price.

Apple’s possible move comes during a time of weakening conditions in the global television business.

IHS estimates figures for global television shipment revenue growth to drop to low single digits in 2011 and 2012, stagnate in 2013 and eventually decline in 2014 and 2015.

This is in contrast to global pay television subscription revenue, which is expected to continue rising in the coming years. Revenue is expected to expand by a healthy five percent in 2015 despite slowing growth.

However, if this doesn’t come true, Apple has an alternative route to delivering an integrated TV product by simply improving on the Apple TV.

“Apple could simply beef up the Apple TV hardware and service and integrate it into a display,” Tom Morrod, head of television technology for IHS, said.

“This would allow them to offer built-in content without having to integrate with a pay TV service.”

Source: Science and Tech

Leave a Reply

Your email address will not be published. Required fields are marked *

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