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Des Roar and 3D Camera Company take rock ‘n roll to new depths in Toronto
Tuesday March 13th 2012Merging west coast surf-tones with east coast nonchalance, New York darlings, Des Roar, rocked Toronto’s socks off at the record release party for their sophomore record, The Watchers.
Following the success of their first album, Mad Things, fans and critics alike have awaited the new release with baited breath. Last week, the band’s vibrant sound – self-described as “dirty, trashy, garage-y, surf-y, rock ‘n roll-y” – enticed hoards of hipsters out on a Tuesday night to see the foursome play at downtown’s old-Hollywood-style rock bar, Cherry Colas.
The band’s focus and energy were intense, given that they’d spent the whole day shooting the video for ‘Hallucinations’, the album’s first single. Des Roar collaborated with 3D Camera Company to film the production in 3D, a new and powerful approach to music videos, capturing the intensity of live performance by drawing the audience into the environment.
Bassist, Ryan Spoto, gives some background, “We were all really excited to do the video. It’s something that has been in the works or talked about since we released our first record two years ago when we met Bill White [owner and president of 3D Camera Company].”
Director Travis Hayden Rowe delves deeper into the concept, describing ‘Hallucinations’ as having “this relentless, heart pounding energy.” He adds, “I felt that sweeping camera moves and long takes would complement the song, so my close friend and stereographer (Tom Hall) and I came up with the idea of using a frame within a frame to keep these movements and performance bleeding in to one another; almost like a portal.”
But 3D shouldn’t be perceived as things jumping out at the audience. Instead, this ‘frames-within-frames’ concept creates depth, pulling the viewer in, as Rowe describes, “It should involve the audience, not disconnect them.” Adding complexity to the scene, a vivid, hallucinogenic effect was fleshed out by award wining director of photography, John Holosko, adding to the sense of visual wonder. By utilizing these avant-garde approaches, the video for ‘Hallucinations’ (produced by Lexy White) promises to be edgy, captivating and mega-cool, totally in line with Des Roar’s new album.
Catch the band at their NYC record release party this weekend, or cross your fingers for their inevitable Canadian tour. Spoto keeps us hopeful, sharing, “The show at Cherry Colas was really, really awesome…We can’t wait to come back to Toronto!”
Written by: Lonelle Selbo
Photo Credits: Crew shot by Lauren Ashmore, Band shot by Rick Edwards
Front Page, Industry News
Des Roar and 3D Camera Company take rock ‘n roll to new depths in Toronto
Tuesday March 13th 2012Merging west coast surf-tones with east coast nonchalance, New York darlings, Des Roar, rocked Toronto’s socks off at the record release party for their sophomore record, The Watchers.
Following the success of their first album, Mad Things, fans and critics alike have awaited the new release with baited breath. Last week, the band’s vibrant sound – self-described as “dirty, trashy, garage-y, surf-y, rock ‘n roll-y” – enticed hoards of hipsters out on a Tuesday night to see the foursome play at downtown’s old-Hollywood-style rock bar, Cherry Colas.
The band’s focus and energy were intense, given that they’d spent the whole day shooting the video for ‘Hallucinations’, the album’s first single. Des Roar collaborated with 3D Camera Company to film the production in 3D, a new and powerful approach to music videos, capturing the intensity of live performance by drawing the audience into the environment.
Bassist, Ryan Spoto, gives some background, “We were all really excited to do the video. It’s something that has been in the works or talked about since we released our first record two years ago when we met Bill White [owner and president of 3D Camera Company].”
Director Travis Hayden Rowe delves deeper into the concept, describing ‘Hallucinations’ as having “this relentless, heart pounding energy.” He adds, “I felt that sweeping camera moves and long takes would complement the song, so my close friend and stereographer (Tom Hall) and I came up with the idea of using a frame within a frame to keep these movements and performance bleeding in to one another; almost like a portal.”
But 3D shouldn’t be perceived as things jumping out at the audience. Instead, this ‘frames-within-frames’ concept creates depth, pulling the viewer in, as Rowe describes, “It should involve the audience, not disconnect them.” Adding complexity to the scene, a vivid, hallucinogenic effect was fleshed out by award wining director of photography, John Holosko, adding to the sense of visual wonder. By utilizing these avant-garde approaches, the video for ‘Hallucinations’ (produced by Lexy White) promises to be edgy, captivating and mega-cool, totally in line with Des Roar’s new album.
Catch the band at their NYC record release party this weekend, or cross your fingers for their inevitable Canadian tour. Spoto keeps us hopeful, sharing, “The show at Cherry Colas was really, really awesome…We can’t wait to come back to Toronto!”
Written by: Lonelle Selbo
Photo Credits: Crew shot by Lauren Ashmore, Band shot by Rick Edwards
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Front Page, Industry News
Des Roar and 3D Camera Company take rock ‘n roll to new depths in Toronto
Tuesday March 13th 2012Merging west coast surf-tones with east coast nonchalance, New York darlings, Des Roar, rocked Toronto’s socks off at the record release party for their sophomore record, The Watchers.
Following the success of their first album, Mad Things, fans and critics alike have awaited the new release with baited breath. Last week, the band’s vibrant sound – self-described as “dirty, trashy, garage-y, surf-y, rock ‘n roll-y” – enticed hoards of hipsters out on a Tuesday night to see the foursome play at downtown’s old-Hollywood-style rock bar, Cherry Colas.
The band’s focus and energy were intense, given that they’d spent the whole day shooting the video for ‘Hallucinations’, the album’s first single. Des Roar collaborated with 3D Camera Company to film the production in 3D, a new and powerful approach to music videos, capturing the intensity of live performance by drawing the audience into the environment.
Bassist, Ryan Spoto, gives some background, “We were all really excited to do the video. It’s something that has been in the works or talked about since we released our first record two years ago when we met Bill White [owner and president of 3D Camera Company].”
Director Travis Hayden Rowe delves deeper into the concept, describing ‘Hallucinations’ as having “this relentless, heart pounding energy.” He adds, “I felt that sweeping camera moves and long takes would complement the song, so my close friend and stereographer (Tom Hall) and I came up with the idea of using a frame within a frame to keep these movements and performance bleeding in to one another; almost like a portal.”
But 3D shouldn’t be perceived as things jumping out at the audience. Instead, this ‘frames-within-frames’ concept creates depth, pulling the viewer in, as Rowe describes, “It should involve the audience, not disconnect them.” Adding complexity to the scene, a vivid, hallucinogenic effect was fleshed out by award wining director of photography, John Holosko, adding to the sense of visual wonder. By utilizing these avant-garde approaches, the video for ‘Hallucinations’ (produced by Lexy White) promises to be edgy, captivating and mega-cool, totally in line with Des Roar’s new album.
Catch the band at their NYC record release party this weekend, or cross your fingers for their inevitable Canadian tour. Spoto keeps us hopeful, sharing, “The show at Cherry Colas was really, really awesome…We can’t wait to come back to Toronto!”
Written by: Lonelle Selbo
Photo Credits: Crew shot by Lauren Ashmore, Band shot by Rick Edwards
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