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Archives for: April 20125
  • Google Creates TV-Like Measurement Metric
    Wednesday April 18th 2012

    One of the threads of logic in digital marketing is that online brand advertising will spike when advertisers and agencies can measure their online buys like they do TV buys through the digital equivalent of gross rating points — TV’s reach-and-frequency metric. In the past year, we’ve seen Nielsen bring TV-style ratings to the web and ComScore create a metric, the vGRP. On Wednesday, digital-advertising goliath Google will announce that it’s entering the fray with a metric called Active GRP. It’s also introducing Active View, its own take on the “viewable impression.”

  • Danish film-makers love Saskatoon’s lonely-looking open spaces, Canadian accent
    Tuesday April 17th 2012

    SASKATOON – Saskatoon is getting a taste of some international filmmaking as a crew from Denmark uses the city as the backdrop for their latest short film. The 25-minute film, which producer Nadja Kristensen plans to enter in numerous film festivals, is about a mortician’s relationship with death and grief.[…]

  • Budget cuts? National Film Board is not afraid
    Tuesday April 17th 2012

    On the street, the nearly $6.7-million federal cut to the National Film Board of Canada looked dire. Last week, dozens of supporters, local filmmakers and cinema fans stopped traffic on Rue St-Denis, outside the NFB’s Cinerobotheque in Montreal, to voice their opposition. The cuts appear grave: Less assistance to filmmakers; three to four fewer major projects per year; 73 jobs eliminated. And the Cinerobotheque in Montreal and the Mediatheque in Toronto – popular storefront attractions that offer personal stations for watching 10,000 NFB titles and public screenings – will be closed by September. All this for an institution that last year alone garnered two Oscar nominations.

  • Announcing the new Gemini RAW from Convergent Design
    Tuesday April 17th 2012

    Gemini RAW is a solutions-based recorder for digital cinema and multi-camera productions. It has all the features of it’s 4:4:4 counterpart, but with greater processing power. Gemini RAW enables online/offline multi CODEC, multi-stream workflows. Gemini RAW offers a future-proof solution that allows you to shoot in HD today (Avid DNxHD-220) for[…]

  • NAB Show 2012
    Monday April 16th 2012

    Every year in April, one of my favourite conferences comes to life in Las Vegas. The National Association of Broadcaster’s Convention, or the NAB Show as it’s more commonly referred to. First held in 1923, the NAB show has grown to an attendance of about 100,000 media and entertainment professionals from over 150 countries.

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ARCHIVES

Archives for: April 20125
  • Google Creates TV-Like Measurement Metric
    Wednesday April 18th 2012

    One of the threads of logic in digital marketing is that online brand advertising will spike when advertisers and agencies can measure their online buys like they do TV buys through the digital equivalent of gross rating points — TV’s reach-and-frequency metric. In the past year, we’ve seen Nielsen bring TV-style ratings to the web and ComScore create a metric, the vGRP. On Wednesday, digital-advertising goliath Google will announce that it’s entering the fray with a metric called Active GRP. It’s also introducing Active View, its own take on the “viewable impression.”

  • Danish film-makers love Saskatoon’s lonely-looking open spaces, Canadian accent
    Tuesday April 17th 2012

    SASKATOON – Saskatoon is getting a taste of some international filmmaking as a crew from Denmark uses the city as the backdrop for their latest short film. The 25-minute film, which producer Nadja Kristensen plans to enter in numerous film festivals, is about a mortician’s relationship with death and grief.[…]

  • Budget cuts? National Film Board is not afraid
    Tuesday April 17th 2012

    On the street, the nearly $6.7-million federal cut to the National Film Board of Canada looked dire. Last week, dozens of supporters, local filmmakers and cinema fans stopped traffic on Rue St-Denis, outside the NFB’s Cinerobotheque in Montreal, to voice their opposition. The cuts appear grave: Less assistance to filmmakers; three to four fewer major projects per year; 73 jobs eliminated. And the Cinerobotheque in Montreal and the Mediatheque in Toronto – popular storefront attractions that offer personal stations for watching 10,000 NFB titles and public screenings – will be closed by September. All this for an institution that last year alone garnered two Oscar nominations.

  • Announcing the new Gemini RAW from Convergent Design
    Tuesday April 17th 2012

    Gemini RAW is a solutions-based recorder for digital cinema and multi-camera productions. It has all the features of it’s 4:4:4 counterpart, but with greater processing power. Gemini RAW enables online/offline multi CODEC, multi-stream workflows. Gemini RAW offers a future-proof solution that allows you to shoot in HD today (Avid DNxHD-220) for[…]

  • NAB Show 2012
    Monday April 16th 2012

    Every year in April, one of my favourite conferences comes to life in Las Vegas. The National Association of Broadcaster’s Convention, or the NAB Show as it’s more commonly referred to. First held in 1923, the NAB show has grown to an attendance of about 100,000 media and entertainment professionals from over 150 countries.

  • Posts navigation

ARCHIVES

Archives for: April 20125
  • Google Creates TV-Like Measurement Metric
    Wednesday April 18th 2012

    One of the threads of logic in digital marketing is that online brand advertising will spike when advertisers and agencies can measure their online buys like they do TV buys through the digital equivalent of gross rating points — TV’s reach-and-frequency metric. In the past year, we’ve seen Nielsen bring TV-style ratings to the web and ComScore create a metric, the vGRP. On Wednesday, digital-advertising goliath Google will announce that it’s entering the fray with a metric called Active GRP. It’s also introducing Active View, its own take on the “viewable impression.”

  • Danish film-makers love Saskatoon’s lonely-looking open spaces, Canadian accent
    Tuesday April 17th 2012

    SASKATOON – Saskatoon is getting a taste of some international filmmaking as a crew from Denmark uses the city as the backdrop for their latest short film. The 25-minute film, which producer Nadja Kristensen plans to enter in numerous film festivals, is about a mortician’s relationship with death and grief.[…]

  • Budget cuts? National Film Board is not afraid
    Tuesday April 17th 2012

    On the street, the nearly $6.7-million federal cut to the National Film Board of Canada looked dire. Last week, dozens of supporters, local filmmakers and cinema fans stopped traffic on Rue St-Denis, outside the NFB’s Cinerobotheque in Montreal, to voice their opposition. The cuts appear grave: Less assistance to filmmakers; three to four fewer major projects per year; 73 jobs eliminated. And the Cinerobotheque in Montreal and the Mediatheque in Toronto – popular storefront attractions that offer personal stations for watching 10,000 NFB titles and public screenings – will be closed by September. All this for an institution that last year alone garnered two Oscar nominations.

  • Announcing the new Gemini RAW from Convergent Design
    Tuesday April 17th 2012

    Gemini RAW is a solutions-based recorder for digital cinema and multi-camera productions. It has all the features of it’s 4:4:4 counterpart, but with greater processing power. Gemini RAW enables online/offline multi CODEC, multi-stream workflows. Gemini RAW offers a future-proof solution that allows you to shoot in HD today (Avid DNxHD-220) for[…]

  • NAB Show 2012
    Monday April 16th 2012

    Every year in April, one of my favourite conferences comes to life in Las Vegas. The National Association of Broadcaster’s Convention, or the NAB Show as it’s more commonly referred to. First held in 1923, the NAB show has grown to an attendance of about 100,000 media and entertainment professionals from over 150 countries.

  • Posts navigation

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