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Phoenix New Media and National Film Board of Canada Announce Strategic Cooperation
Tuesday June 12th 2012Phoenix New Media Limited, a leading new media company in China (“Phoenix New Media”, “ifeng” or the “Company”), and the National Film Board of Canada (“NFB”), Canada’s leading public film producer and distributor, announced a strategic cooperation to offer Chinese Internet users access to films produced and distributed by NFB via the NFB ZONE, a Canadian branded channel on ifeng’s website.
NFB ZONE will be the first digital channel designated to distribute Canadian films in Mainland China. Under the agreement, ifeng has the exclusive right to air and redistribute NFB’s current content library of over 130 documentaries and animated films which will be updated regularly over the next three years. Beginning in late June 2012, the entire portfolio will be made available for both on-demand viewing and downloading on ifeng’s NFB ZONE channel.
“We are excited that the NFB ZONE will be the first-ever online channel in Mainland China devoted to Canadian entertainment content. By leveraging ifeng’s prominent media brand in China, we are now able to deliver globally acclaimed NFB documentaries and animated films. These videos, showcasing Canada’s creativity and innovation, will be made available across ifeng’s multiple digital platforms. This collaboration represents the latest initiative for Canada’s producers and Chinese partners in seeking to strengthen cultural bridges between our two countries by leveraging state-of-the-art digital media distribution platforms,” said Tom Perlmutter, Government Film Commissioner and Chairperson of the National Film Board of Canada.
Mr. Shuang Liu, Chief Executive Officer of Phoenix New Media, commented, “We are very pleased to partner with NFB, arguably the most reputable video content powerhouse in Canada. By offering Chinese audiences a dedicated channel to watch and interact with the best Canadian films, we will not only enhance NFB’s exposure and brand awareness amongst ifeng’s over 220 million monthly users, but we will also enrich ifeng’s video content library with differentiated and thought-provoking content. As one of the most influential media companies in China, we believe such an initiative continues to demonstrate our dedication to further promoting cultural communications between the Chinese and the rest of the world, in the pursuit of our mission of bringing China closer to the world.”
Source: Digital Journal
Headline, Industry News
Phoenix New Media and National Film Board of Canada Announce Strategic Cooperation
Tuesday June 12th 2012Phoenix New Media Limited, a leading new media company in China (“Phoenix New Media”, “ifeng” or the “Company”), and the National Film Board of Canada (“NFB”), Canada’s leading public film producer and distributor, announced a strategic cooperation to offer Chinese Internet users access to films produced and distributed by NFB via the NFB ZONE, a Canadian branded channel on ifeng’s website.
NFB ZONE will be the first digital channel designated to distribute Canadian films in Mainland China. Under the agreement, ifeng has the exclusive right to air and redistribute NFB’s current content library of over 130 documentaries and animated films which will be updated regularly over the next three years. Beginning in late June 2012, the entire portfolio will be made available for both on-demand viewing and downloading on ifeng’s NFB ZONE channel.
“We are excited that the NFB ZONE will be the first-ever online channel in Mainland China devoted to Canadian entertainment content. By leveraging ifeng’s prominent media brand in China, we are now able to deliver globally acclaimed NFB documentaries and animated films. These videos, showcasing Canada’s creativity and innovation, will be made available across ifeng’s multiple digital platforms. This collaboration represents the latest initiative for Canada’s producers and Chinese partners in seeking to strengthen cultural bridges between our two countries by leveraging state-of-the-art digital media distribution platforms,” said Tom Perlmutter, Government Film Commissioner and Chairperson of the National Film Board of Canada.
Mr. Shuang Liu, Chief Executive Officer of Phoenix New Media, commented, “We are very pleased to partner with NFB, arguably the most reputable video content powerhouse in Canada. By offering Chinese audiences a dedicated channel to watch and interact with the best Canadian films, we will not only enhance NFB’s exposure and brand awareness amongst ifeng’s over 220 million monthly users, but we will also enrich ifeng’s video content library with differentiated and thought-provoking content. As one of the most influential media companies in China, we believe such an initiative continues to demonstrate our dedication to further promoting cultural communications between the Chinese and the rest of the world, in the pursuit of our mission of bringing China closer to the world.”
Source: Digital Journal
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Headline, Industry News
Phoenix New Media and National Film Board of Canada Announce Strategic Cooperation
Tuesday June 12th 2012Phoenix New Media Limited, a leading new media company in China (“Phoenix New Media”, “ifeng” or the “Company”), and the National Film Board of Canada (“NFB”), Canada’s leading public film producer and distributor, announced a strategic cooperation to offer Chinese Internet users access to films produced and distributed by NFB via the NFB ZONE, a Canadian branded channel on ifeng’s website.
NFB ZONE will be the first digital channel designated to distribute Canadian films in Mainland China. Under the agreement, ifeng has the exclusive right to air and redistribute NFB’s current content library of over 130 documentaries and animated films which will be updated regularly over the next three years. Beginning in late June 2012, the entire portfolio will be made available for both on-demand viewing and downloading on ifeng’s NFB ZONE channel.
“We are excited that the NFB ZONE will be the first-ever online channel in Mainland China devoted to Canadian entertainment content. By leveraging ifeng’s prominent media brand in China, we are now able to deliver globally acclaimed NFB documentaries and animated films. These videos, showcasing Canada’s creativity and innovation, will be made available across ifeng’s multiple digital platforms. This collaboration represents the latest initiative for Canada’s producers and Chinese partners in seeking to strengthen cultural bridges between our two countries by leveraging state-of-the-art digital media distribution platforms,” said Tom Perlmutter, Government Film Commissioner and Chairperson of the National Film Board of Canada.
Mr. Shuang Liu, Chief Executive Officer of Phoenix New Media, commented, “We are very pleased to partner with NFB, arguably the most reputable video content powerhouse in Canada. By offering Chinese audiences a dedicated channel to watch and interact with the best Canadian films, we will not only enhance NFB’s exposure and brand awareness amongst ifeng’s over 220 million monthly users, but we will also enrich ifeng’s video content library with differentiated and thought-provoking content. As one of the most influential media companies in China, we believe such an initiative continues to demonstrate our dedication to further promoting cultural communications between the Chinese and the rest of the world, in the pursuit of our mission of bringing China closer to the world.”
Source: Digital Journal
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