Visit our sister site:
Follow us on
ARCHIVES
Archives for: July 20125
-
Toronto-based filmmaker takes Caribbean culture global
Thursday July 19th 2012For years, veteran Toronto-based filmmaker Frances-Anne Solomon had to justify to Canadian buyers and distributors the niche filled by her independent, non-commercial work, specifically film and television content that mined the Caribbean diasporic experience. Despite a formidable 20 years in the industry – she has produced and directed films and[…]
-
Seven Years In, It’s Time for Social to Grow Up
Wednesday July 18th 2012Today’s social ad platforms–Facebook, Twitter, YouTube, Buzzfeed, Wetpaint, Demand Media and the like–have transformed the way we think about media, and shown an intuitive ability to gauge what people (and then their friends and families) will like and share. Their leaders haven’t been at all shy in forecasting their coming supremacy as the central marketing platforms of digital media, supplanting established consumer intent platforms like search engines as the new portals to the Internet. As someone who cut his teeth at theglobe.com in the late 90’s, perhaps the earliest precursor to what we now call social media, I understand the value proposition that this type of content model, if well executed, can be.
-
Scientologists plan Hollywood TV studio
Thursday July 12th 2012The Church of Scientology, the religion whose followers include actors Tom Cruise and John Travolta, plans to start a religious broadcasting center to promote its teachings over TV, radio and the Internet. The center, located near the church’s West Coast headquarters in Hollywood, would occupy the nearly five-acre studio property the church bought last year from Los Angeles public TV station KCET for $42 million. The station would elevate the public profile of a religion that has mostly relied on pamphlets and books by its founder, L. Ron Hubbard, to proselytize for new members.
-
Canada’s Entertainment One to Co-Produce Raw TV’s ‘Dangerous Persuasions’
Thursday July 12th 2012TORONTO – Canada’s Entertainment One Television is to co-produce the docudrama Dangerous Persuasions with British partner Raw TV for Investigation Discovery in the U.S. and History Television in Canada. Emmy award-winning UK producer Raw developed the 6-part series, with Entertainment One coming on board to make the project a Canada-UK[…]
-
THE BRIEF: A Swiss director working out of Montreal, a Russian client with a newly acquired lifestyle channel, and the rebranding assignment from War and Peace
Wednesday July 11th 2012The Russian client discovered the Montreal based, Swiss director, Greg Barth, the same way I did, streaming from Vimeo. The client was looking for someone to rebrand a recently acquired Russian TV station called 7TV. The Brief is featuring this rebranding “IDENT” campaign because – well – wasn’t it Churchill who described Russia as “a riddle, wrapped in a mystery, inside an enigma”? So imagine how curious I was to speak to the director, Greg Barth, about getting on a plane to pitch a Russian client who speaks no English and convincing him that you’re the right choice to rebrand a lifestyle channel to a country with clashing lifestyle values! Vodka, anyone?
ARCHIVES
Archives for: July 20125
-
Toronto-based filmmaker takes Caribbean culture global
Thursday July 19th 2012For years, veteran Toronto-based filmmaker Frances-Anne Solomon had to justify to Canadian buyers and distributors the niche filled by her independent, non-commercial work, specifically film and television content that mined the Caribbean diasporic experience. Despite a formidable 20 years in the industry – she has produced and directed films and[…]
-
Seven Years In, It’s Time for Social to Grow Up
Wednesday July 18th 2012Today’s social ad platforms–Facebook, Twitter, YouTube, Buzzfeed, Wetpaint, Demand Media and the like–have transformed the way we think about media, and shown an intuitive ability to gauge what people (and then their friends and families) will like and share. Their leaders haven’t been at all shy in forecasting their coming supremacy as the central marketing platforms of digital media, supplanting established consumer intent platforms like search engines as the new portals to the Internet. As someone who cut his teeth at theglobe.com in the late 90’s, perhaps the earliest precursor to what we now call social media, I understand the value proposition that this type of content model, if well executed, can be.
-
Scientologists plan Hollywood TV studio
Thursday July 12th 2012The Church of Scientology, the religion whose followers include actors Tom Cruise and John Travolta, plans to start a religious broadcasting center to promote its teachings over TV, radio and the Internet. The center, located near the church’s West Coast headquarters in Hollywood, would occupy the nearly five-acre studio property the church bought last year from Los Angeles public TV station KCET for $42 million. The station would elevate the public profile of a religion that has mostly relied on pamphlets and books by its founder, L. Ron Hubbard, to proselytize for new members.
-
Canada’s Entertainment One to Co-Produce Raw TV’s ‘Dangerous Persuasions’
Thursday July 12th 2012TORONTO – Canada’s Entertainment One Television is to co-produce the docudrama Dangerous Persuasions with British partner Raw TV for Investigation Discovery in the U.S. and History Television in Canada. Emmy award-winning UK producer Raw developed the 6-part series, with Entertainment One coming on board to make the project a Canada-UK[…]
-
THE BRIEF: A Swiss director working out of Montreal, a Russian client with a newly acquired lifestyle channel, and the rebranding assignment from War and Peace
Wednesday July 11th 2012The Russian client discovered the Montreal based, Swiss director, Greg Barth, the same way I did, streaming from Vimeo. The client was looking for someone to rebrand a recently acquired Russian TV station called 7TV. The Brief is featuring this rebranding “IDENT” campaign because – well – wasn’t it Churchill who described Russia as “a riddle, wrapped in a mystery, inside an enigma”? So imagine how curious I was to speak to the director, Greg Barth, about getting on a plane to pitch a Russian client who speaks no English and convincing him that you’re the right choice to rebrand a lifestyle channel to a country with clashing lifestyle values! Vodka, anyone?
ARCHIVES
Archives for: July 20125
-
Toronto-based filmmaker takes Caribbean culture global
Thursday July 19th 2012For years, veteran Toronto-based filmmaker Frances-Anne Solomon had to justify to Canadian buyers and distributors the niche filled by her independent, non-commercial work, specifically film and television content that mined the Caribbean diasporic experience. Despite a formidable 20 years in the industry – she has produced and directed films and[…]
-
Seven Years In, It’s Time for Social to Grow Up
Wednesday July 18th 2012Today’s social ad platforms–Facebook, Twitter, YouTube, Buzzfeed, Wetpaint, Demand Media and the like–have transformed the way we think about media, and shown an intuitive ability to gauge what people (and then their friends and families) will like and share. Their leaders haven’t been at all shy in forecasting their coming supremacy as the central marketing platforms of digital media, supplanting established consumer intent platforms like search engines as the new portals to the Internet. As someone who cut his teeth at theglobe.com in the late 90’s, perhaps the earliest precursor to what we now call social media, I understand the value proposition that this type of content model, if well executed, can be.
-
Scientologists plan Hollywood TV studio
Thursday July 12th 2012The Church of Scientology, the religion whose followers include actors Tom Cruise and John Travolta, plans to start a religious broadcasting center to promote its teachings over TV, radio and the Internet. The center, located near the church’s West Coast headquarters in Hollywood, would occupy the nearly five-acre studio property the church bought last year from Los Angeles public TV station KCET for $42 million. The station would elevate the public profile of a religion that has mostly relied on pamphlets and books by its founder, L. Ron Hubbard, to proselytize for new members.
-
Canada’s Entertainment One to Co-Produce Raw TV’s ‘Dangerous Persuasions’
Thursday July 12th 2012TORONTO – Canada’s Entertainment One Television is to co-produce the docudrama Dangerous Persuasions with British partner Raw TV for Investigation Discovery in the U.S. and History Television in Canada. Emmy award-winning UK producer Raw developed the 6-part series, with Entertainment One coming on board to make the project a Canada-UK[…]
-
THE BRIEF: A Swiss director working out of Montreal, a Russian client with a newly acquired lifestyle channel, and the rebranding assignment from War and Peace
Wednesday July 11th 2012The Russian client discovered the Montreal based, Swiss director, Greg Barth, the same way I did, streaming from Vimeo. The client was looking for someone to rebrand a recently acquired Russian TV station called 7TV. The Brief is featuring this rebranding “IDENT” campaign because – well – wasn’t it Churchill who described Russia as “a riddle, wrapped in a mystery, inside an enigma”? So imagine how curious I was to speak to the director, Greg Barth, about getting on a plane to pitch a Russian client who speaks no English and convincing him that you’re the right choice to rebrand a lifestyle channel to a country with clashing lifestyle values! Vodka, anyone?
Advertisements
