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Jay-Z, Ron Howard partner on concert film
Thursday August 30th 2012LOS ANGELES (TheWrap.com) – Jay-Z will try to rap his way toward movie gold with an upcoming all-star concert film that will be filmed by A Beautiful Mind director Ron Howard.
With an ever-so-subtle nod to product placement, the film will be entitled Jay-Z’s Budweiser Made in America and will be produced by Howard’s Imagine Entertainment and frequent partner Brian Grazer.
The film will be shot in Philadelphia on Sept. 1 and 2 and boast a line-up that includes Pearl Jam, Run-DMC, Drake, Skrillex, Rick Ross, Miike Snow, Odd Future, and Janelle Monae.
Though past all-star music invents have produced memorable concert movies like The Last Waltz and Woodstock, Howard portrayed the project as an attempt to shine a light on the current state of American culture, not just as an opportunity to film a series of individual acts.
“This will not be a concert film; it’s a reflection of the fabric of what it means to be Made in America – what the festival represents, why Jay is doing it and how he relates to each artist,” Howard said in a statement.
Also: beer.
The film will focus on Jay-Z’s efforts to put the event together, and will interweave stories about his own rise to the top of the charts.
Steve Stoute, founder and CEO of Translation will be co-producing alongside Grazer and zradical.media. Jay-Z will take on an executive producer role in the film along with Paul Chibe, Anheuser-Busch’s U.S. marketing vice president. The film will be released next year.
Source: Vancouver Sun
Front Page, Industry News
Jay-Z, Ron Howard partner on concert film
Thursday August 30th 2012LOS ANGELES (TheWrap.com) – Jay-Z will try to rap his way toward movie gold with an upcoming all-star concert film that will be filmed by A Beautiful Mind director Ron Howard.
With an ever-so-subtle nod to product placement, the film will be entitled Jay-Z’s Budweiser Made in America and will be produced by Howard’s Imagine Entertainment and frequent partner Brian Grazer.
The film will be shot in Philadelphia on Sept. 1 and 2 and boast a line-up that includes Pearl Jam, Run-DMC, Drake, Skrillex, Rick Ross, Miike Snow, Odd Future, and Janelle Monae.
Though past all-star music invents have produced memorable concert movies like The Last Waltz and Woodstock, Howard portrayed the project as an attempt to shine a light on the current state of American culture, not just as an opportunity to film a series of individual acts.
“This will not be a concert film; it’s a reflection of the fabric of what it means to be Made in America – what the festival represents, why Jay is doing it and how he relates to each artist,” Howard said in a statement.
Also: beer.
The film will focus on Jay-Z’s efforts to put the event together, and will interweave stories about his own rise to the top of the charts.
Steve Stoute, founder and CEO of Translation will be co-producing alongside Grazer and zradical.media. Jay-Z will take on an executive producer role in the film along with Paul Chibe, Anheuser-Busch’s U.S. marketing vice president. The film will be released next year.
Source: Vancouver Sun
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Front Page, Industry News
Jay-Z, Ron Howard partner on concert film
Thursday August 30th 2012LOS ANGELES (TheWrap.com) – Jay-Z will try to rap his way toward movie gold with an upcoming all-star concert film that will be filmed by A Beautiful Mind director Ron Howard.
With an ever-so-subtle nod to product placement, the film will be entitled Jay-Z’s Budweiser Made in America and will be produced by Howard’s Imagine Entertainment and frequent partner Brian Grazer.
The film will be shot in Philadelphia on Sept. 1 and 2 and boast a line-up that includes Pearl Jam, Run-DMC, Drake, Skrillex, Rick Ross, Miike Snow, Odd Future, and Janelle Monae.
Though past all-star music invents have produced memorable concert movies like The Last Waltz and Woodstock, Howard portrayed the project as an attempt to shine a light on the current state of American culture, not just as an opportunity to film a series of individual acts.
“This will not be a concert film; it’s a reflection of the fabric of what it means to be Made in America – what the festival represents, why Jay is doing it and how he relates to each artist,” Howard said in a statement.
Also: beer.
The film will focus on Jay-Z’s efforts to put the event together, and will interweave stories about his own rise to the top of the charts.
Steve Stoute, founder and CEO of Translation will be co-producing alongside Grazer and zradical.media. Jay-Z will take on an executive producer role in the film along with Paul Chibe, Anheuser-Busch’s U.S. marketing vice president. The film will be released next year.
Source: Vancouver Sun
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