Carlo Beltrano of Canon Canada
discusses their Cine-Servo Lens
PS Production Services celebrates 40 years with a facelift
October 23, 2012
Leading equipment rental company, PS Production Services Ltd. is debuting a new brand and logo to reflect its evolution and growth in the Canadian film and television industry.
Developed by Toronto-based branding and communications firm, Tenzing Communications Inc., the overall approach includes a new slogan, “For Sure.,” reflecting PS’s 40 positive, can-do, years of industry service.
“The new brand is a reflection of the true, service focussed, DNA of PS,” says Douglas Barrett, President and CEO. “Our success has been built on responding to customer needs in the only way we know, through knowledge and expertise, flawless reliability and great personal attitude.”
Along with the new brand, the traditional PS logo has been refreshed and updated. “For PS employees,” says Barrett, “the red PS symbol originally designed by Doug Dales has never just been a logo. It has always been a personal badge of honour.”
The last two years has also seen significant growth in the company, and the Canadian industry as a whole. During this time, PS has enhanced the customer experience through a mix of process innovations and the launch of mobile and desktop websites, while continuing to offer the latest equipment and technology in lighting, grip and digital capture.
Founded by Doug Dales in 1972, PS has grown from a small two-man team to become one of Canada’s largest and most preferred equipment rental house with over 130 employees in offices across Canada. Despite Doug’s untimely passing two years ago, PS continues his legacy with a genuine pride in helping its customers and better serve the Canadian film and television industry.
Says Barrett, “No project is too big or too small has been the business approach throughout our history and continues today. The new brand is a reflection of the company’s real assets: skills and people.”