Oct 23, 2021
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Headline, Industry News

A Wave Of Tech Industry Deals Is Streamlining The World Of Social TV

There is no question that much of the “water-cooler conversation” around TV shows and televised sports has moved to social media. But there are way too many specialized social TV services and apps out there.

As we predicted, a wave of consolidation has begun to change that. Last month, i.TV acquired GetGlue, a social TV check-in service. This year, Twitter acquired two social TV analytics companies, Bluefin Labs and Trendrr. Some believe that Apple’s acquisition of Topsy, a Twitter-focused analytics firm, is ultimately about social TV.

In a recent report on social TV apps from BI Intelligence, we find that second screen apps fall into the same trap Foursquare waded into with location-based services. Foursquare hasn’t fulfilled its ambitions because location-based social-mobile behavior is not enough of a separate category to merit a separate stand-alone social network. Social TV has the same problem.

But there are still plenty of social TV players out there, including Zeebox and Viggle, as well as Shazam’s social TV experiments. These are poised for absorption by larger tech companies keen to wade deeper into TV-land.

Source: Business Insider

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Headline, Industry News

A Wave Of Tech Industry Deals Is Streamlining The World Of Social TV

There is no question that much of the “water-cooler conversation” around TV shows and televised sports has moved to social media. But there are way too many specialized social TV services and apps out there.

As we predicted, a wave of consolidation has begun to change that. Last month, i.TV acquired GetGlue, a social TV check-in service. This year, Twitter acquired two social TV analytics companies, Bluefin Labs and Trendrr. Some believe that Apple’s acquisition of Topsy, a Twitter-focused analytics firm, is ultimately about social TV.

In a recent report on social TV apps from BI Intelligence, we find that second screen apps fall into the same trap Foursquare waded into with location-based services. Foursquare hasn’t fulfilled its ambitions because location-based social-mobile behavior is not enough of a separate category to merit a separate stand-alone social network. Social TV has the same problem.

But there are still plenty of social TV players out there, including Zeebox and Viggle, as well as Shazam’s social TV experiments. These are poised for absorption by larger tech companies keen to wade deeper into TV-land.

Source: Business Insider

Leave a Reply

Your email address will not be published. Required fields are marked *

Headline, Industry News

A Wave Of Tech Industry Deals Is Streamlining The World Of Social TV

There is no question that much of the “water-cooler conversation” around TV shows and televised sports has moved to social media. But there are way too many specialized social TV services and apps out there.

As we predicted, a wave of consolidation has begun to change that. Last month, i.TV acquired GetGlue, a social TV check-in service. This year, Twitter acquired two social TV analytics companies, Bluefin Labs and Trendrr. Some believe that Apple’s acquisition of Topsy, a Twitter-focused analytics firm, is ultimately about social TV.

In a recent report on social TV apps from BI Intelligence, we find that second screen apps fall into the same trap Foursquare waded into with location-based services. Foursquare hasn’t fulfilled its ambitions because location-based social-mobile behavior is not enough of a separate category to merit a separate stand-alone social network. Social TV has the same problem.

But there are still plenty of social TV players out there, including Zeebox and Viggle, as well as Shazam’s social TV experiments. These are poised for absorption by larger tech companies keen to wade deeper into TV-land.

Source: Business Insider

Leave a Reply

Your email address will not be published. Required fields are marked *

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