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Archives for: February 20145
  • Second-screen apps? Viewers say ho-hum, but execs see potential
    Thursday February 20th 2014

    Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV. According to a TV industry study, they have a long way to go. Companies have been putting out apps that let viewers vote during reality shows, participate[…]

  • Visual Effects: All for One, or One for All?
    Thursday February 20th 2014

    The five Oscar nominees for 2013 display a consistent level of polish that vfx pros could only dream about just a few years ago. Yet they represent radically different ideas about how to get a big vfx picture done. Some are throwbacks to the era when a single star vfx company would handle the load, while others follow the current trend and are ensemble efforts, combining shots from many companies.

  • Media strategists ready to target voters, 1 television at a time
    Wednesday February 19th 2014

    The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those individuals directly through their televisions. Welcome to Addressable TV, an emerging technology that allows advertisers – Senate hopefuls and insurance companies alike – to pay some broadcasters to pinpoint specific homes.

  • The CRTC Launches Let’s Talk TV: Choicebook
    Wednesday February 19th 2014

    The Canadian Radio-television and Telecommunications Commission (CRTC) today invited Canadians to provide their input on the difficult choices to be made regarding their television system by filling out the Let’s Talk TV: Choicebook. This is the second phase of Let’s Talk TV: A Conversation with Canadians, which began in October[…]

  • Victoria film industry hoping for tax credit in B.C. budget
    Tuesday February 18th 2014

    The film industry in Victoria, B.C., is hoping the 2014 provincial budget, tabled Tuesday, includes a special tax credit for filming in the capital region. Production companies that film in locations outside the Lower Mainland currently receive a 6 per cent tax credit. All of Vancouver Island – except for the Greater Victoria region – also benefits from the tax break.

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ARCHIVES

Archives for: February 20145
  • Second-screen apps? Viewers say ho-hum, but execs see potential
    Thursday February 20th 2014

    Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV. According to a TV industry study, they have a long way to go. Companies have been putting out apps that let viewers vote during reality shows, participate[…]

  • Visual Effects: All for One, or One for All?
    Thursday February 20th 2014

    The five Oscar nominees for 2013 display a consistent level of polish that vfx pros could only dream about just a few years ago. Yet they represent radically different ideas about how to get a big vfx picture done. Some are throwbacks to the era when a single star vfx company would handle the load, while others follow the current trend and are ensemble efforts, combining shots from many companies.

  • Media strategists ready to target voters, 1 television at a time
    Wednesday February 19th 2014

    The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those individuals directly through their televisions. Welcome to Addressable TV, an emerging technology that allows advertisers – Senate hopefuls and insurance companies alike – to pay some broadcasters to pinpoint specific homes.

  • The CRTC Launches Let’s Talk TV: Choicebook
    Wednesday February 19th 2014

    The Canadian Radio-television and Telecommunications Commission (CRTC) today invited Canadians to provide their input on the difficult choices to be made regarding their television system by filling out the Let’s Talk TV: Choicebook. This is the second phase of Let’s Talk TV: A Conversation with Canadians, which began in October[…]

  • Victoria film industry hoping for tax credit in B.C. budget
    Tuesday February 18th 2014

    The film industry in Victoria, B.C., is hoping the 2014 provincial budget, tabled Tuesday, includes a special tax credit for filming in the capital region. Production companies that film in locations outside the Lower Mainland currently receive a 6 per cent tax credit. All of Vancouver Island – except for the Greater Victoria region – also benefits from the tax break.

  • Posts navigation

ARCHIVES

Archives for: February 20145
  • Second-screen apps? Viewers say ho-hum, but execs see potential
    Thursday February 20th 2014

    Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV. According to a TV industry study, they have a long way to go. Companies have been putting out apps that let viewers vote during reality shows, participate[…]

  • Visual Effects: All for One, or One for All?
    Thursday February 20th 2014

    The five Oscar nominees for 2013 display a consistent level of polish that vfx pros could only dream about just a few years ago. Yet they represent radically different ideas about how to get a big vfx picture done. Some are throwbacks to the era when a single star vfx company would handle the load, while others follow the current trend and are ensemble efforts, combining shots from many companies.

  • Media strategists ready to target voters, 1 television at a time
    Wednesday February 19th 2014

    The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those individuals directly through their televisions. Welcome to Addressable TV, an emerging technology that allows advertisers – Senate hopefuls and insurance companies alike – to pay some broadcasters to pinpoint specific homes.

  • The CRTC Launches Let’s Talk TV: Choicebook
    Wednesday February 19th 2014

    The Canadian Radio-television and Telecommunications Commission (CRTC) today invited Canadians to provide their input on the difficult choices to be made regarding their television system by filling out the Let’s Talk TV: Choicebook. This is the second phase of Let’s Talk TV: A Conversation with Canadians, which began in October[…]

  • Victoria film industry hoping for tax credit in B.C. budget
    Tuesday February 18th 2014

    The film industry in Victoria, B.C., is hoping the 2014 provincial budget, tabled Tuesday, includes a special tax credit for filming in the capital region. Production companies that film in locations outside the Lower Mainland currently receive a 6 per cent tax credit. All of Vancouver Island – except for the Greater Victoria region – also benefits from the tax break.

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