Front Page, Headline, Industry News, Technology News

TIFF Showcases iPhone 7 Camera With Festival Portraits

Most of the films shown during the Toronto International Film Festival were shot on expensive cameras, but event organizers are showing that beautiful images can come from just about anywhere.

TIFF has debuted its first-ever official photo studio and all of the photos were shot on Apple’s soon-to-be-released iPhone 7.

Announced last week at Apple’s annual fall product event, the iPhone 7 features the most advanced camera yet available in an iPhone. Its features include optical image stabilization, which reduces blur from shaking or motion, a larger aperture to enhance low-light photos, and a flash that is 50 percent brighter than the iPhone 6s.

Organizers have seen an increasing number of photos and videos being taken on mobile devices and the iPhone 7-shot photos at this year’s festival was a nod to those efforts. The 2015 film Tangerine, for example, was shot entirely using the iPhone 5s. 

For its official TIFF photo studio, event organizers called on photographer Matt Barnes to shoot everyone from Oliver Stone to Chris Pratt on the iPhone 7. It comes on the heels of the festival’s first-ever Instagram competition, the TIFFxInstagram Shorts Festival, winners of which were announced Aug. 18.

The iPhone 7 is not yet available to the general public. It is currently open for pre-orders and will go on sale Sept. 16.

Source: The Hollywood Reporter