Dec 13, 2017
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Whites’ February Freeze stays true to its name as record number of attendees brave massive ice storm

On Tuesday, February 7th, Whites played host to record-breaking February Freeze attendance despite a massive ice storm as over 1,000 production professionals descended upon William F. White Centre, Toronto’s largest world-class production support complex to view the latest screen-based technologies and advancements-all under one roof!

This year’s showcase featured an expanded footprint along with extended hours dedicated to providing can’t miss opportunities for independent and emerging content creators. This included an entire Indie Village, with exciting and informative panels featuring representatives from supportive organizations including CBC Creators Network, Telefilm Canada, and BravoFact to name just a few.

This year’s Freeze also shone a spotlight on two major new initiatives at Whites: the recently-launched Whites Camera department and newly-relocated Whites Location Equipment Supply (Whites LES). CFC Media Lab was also on-hand with interactive VR demos while our new exclusive drone partners, Aerial MOB had their cutting-edge drones on display. Whites Camera also presented its first-ever anamorphic panel featuring some of Canada’s most renowned DPs. 

Of course, there was also plenty of entertainment, complete with 4 in-house DJs, circus aerialist dancers, an array of tantalizing cocktails and hors d’oeuvres, and our very own maple syrup taffy stand.

“This year’s event was absolutely spectacular,” said Whites’ Chairman/CEO Paul Bronfman. “I want to thank all of our vendors and visitors for coming out and braving the freezing rain to join us all the way from Hollywood and beyond at our most over-the-top February Freeze yet!”

“With over 60 of the industry’s top vendors from across the globe, coupled with our most robust attendance to date, Feb Freeze 2017 marks our biggest and most successful event ever,” said Whites’ Director, Marketing & Communications Lowell Schrieder. “We’re especially proud of the unexpectedly large turnout for our first-ever Indie Village-A great addition to the show that will definitely become a Freeze essential for years to come!”

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Front Page, Headline, Industry News

Whites’ February Freeze stays true to its name as record number of attendees brave massive ice storm

On Tuesday, February 7th, Whites played host to record-breaking February Freeze attendance despite a massive ice storm as over 1,000 production professionals descended upon William F. White Centre, Toronto’s largest world-class production support complex to view the latest screen-based technologies and advancements-all under one roof!

This year’s showcase featured an expanded footprint along with extended hours dedicated to providing can’t miss opportunities for independent and emerging content creators. This included an entire Indie Village, with exciting and informative panels featuring representatives from supportive organizations including CBC Creators Network, Telefilm Canada, and BravoFact to name just a few.

This year’s Freeze also shone a spotlight on two major new initiatives at Whites: the recently-launched Whites Camera department and newly-relocated Whites Location Equipment Supply (Whites LES). CFC Media Lab was also on-hand with interactive VR demos while our new exclusive drone partners, Aerial MOB had their cutting-edge drones on display. Whites Camera also presented its first-ever anamorphic panel featuring some of Canada’s most renowned DPs. 

Of course, there was also plenty of entertainment, complete with 4 in-house DJs, circus aerialist dancers, an array of tantalizing cocktails and hors d’oeuvres, and our very own maple syrup taffy stand.

“This year’s event was absolutely spectacular,” said Whites’ Chairman/CEO Paul Bronfman. “I want to thank all of our vendors and visitors for coming out and braving the freezing rain to join us all the way from Hollywood and beyond at our most over-the-top February Freeze yet!”

“With over 60 of the industry’s top vendors from across the globe, coupled with our most robust attendance to date, Feb Freeze 2017 marks our biggest and most successful event ever,” said Whites’ Director, Marketing & Communications Lowell Schrieder. “We’re especially proud of the unexpectedly large turnout for our first-ever Indie Village-A great addition to the show that will definitely become a Freeze essential for years to come!”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Front Page, Headline, Industry News

Whites’ February Freeze stays true to its name as record number of attendees brave massive ice storm

On Tuesday, February 7th, Whites played host to record-breaking February Freeze attendance despite a massive ice storm as over 1,000 production professionals descended upon William F. White Centre, Toronto’s largest world-class production support complex to view the latest screen-based technologies and advancements-all under one roof!

This year’s showcase featured an expanded footprint along with extended hours dedicated to providing can’t miss opportunities for independent and emerging content creators. This included an entire Indie Village, with exciting and informative panels featuring representatives from supportive organizations including CBC Creators Network, Telefilm Canada, and BravoFact to name just a few.

This year’s Freeze also shone a spotlight on two major new initiatives at Whites: the recently-launched Whites Camera department and newly-relocated Whites Location Equipment Supply (Whites LES). CFC Media Lab was also on-hand with interactive VR demos while our new exclusive drone partners, Aerial MOB had their cutting-edge drones on display. Whites Camera also presented its first-ever anamorphic panel featuring some of Canada’s most renowned DPs. 

Of course, there was also plenty of entertainment, complete with 4 in-house DJs, circus aerialist dancers, an array of tantalizing cocktails and hors d’oeuvres, and our very own maple syrup taffy stand.

“This year’s event was absolutely spectacular,” said Whites’ Chairman/CEO Paul Bronfman. “I want to thank all of our vendors and visitors for coming out and braving the freezing rain to join us all the way from Hollywood and beyond at our most over-the-top February Freeze yet!”

“With over 60 of the industry’s top vendors from across the globe, coupled with our most robust attendance to date, Feb Freeze 2017 marks our biggest and most successful event ever,” said Whites’ Director, Marketing & Communications Lowell Schrieder. “We’re especially proud of the unexpectedly large turnout for our first-ever Indie Village-A great addition to the show that will definitely become a Freeze essential for years to come!”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

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