Tag Archives: Borat

MySpace Launches Film Screening Series with Fox’s "BORAT "

LOS ANGELES-(BUSINESS WIRE)-Sept. 15, 2006-MySpace, announced today that it has joined forces with Twentieth Century Fox to launch MySpace’s first international film screening event, Black Carpet. On September 20, MySpace members in six countries will have the opportunity to attend an exclusive screening of BORAT: CULTURAL LEARNINGS OF AMERICA FOR MAKE BENEFIT GLORIOUS NATION OF KAZAKHSTAN (http://www.myspace.com/borat), the first international event of the Black Carpet screening series (http://myspace.com/blackcarpet). The screening event will be the first time MySpace’s global community has simultaneous access to an exclusive event hosted by the website.

"International expansion is one of the most important initiatives for the company and the Black Carpet series illustrates our response to users demanding local and relevant events in their market," said Travis Katz, VP of international development for MySpace. "As we continue our community expansion, this type of programming defines the intimate access and local experiences we’ll continue to bring to MySpace users worldwide."

The Black Carpet series will create unique opportunities for MySpace users to see the biggest films before they hit theaters. At the first international Black Carpet event, MySpace and Twentieth Century Fox are giving members in Canada, Germany (http://de.myspace.com), Great Britain (http://uk.myspace.com), Ireland (http://ie.myspace.com), Australia (http://au.myspace.com) and 20 U.S. cities the opportunity to attend advance local screenings of "BORAT" more before it hits theaters on November 3.

"The reaction to this film has been pretty extraordinary, as most recently evidenced by the buzz coming out of the Toronto Film Festival," said Pam Levine, co-president of Twentieth Century Fox theatrical marketing. "With a movie this unique, nothing can communicate its impact as effectively as experiencing it yourself. We’re pleased to offer this exclusive screening event to the global MySpace community."

In "BORAT" Sacha Baron Cohen, star of HBO’s hit comedy "Da Ali G Show," takes his outrageous Kazakh reporter character Borat to the big screen. In the film, Borat travels from his primitive home in Kazakhstan to the U.S. to make a documentary and on his cross-country road-trip, he meets real people in real situations with hysterical consequences.

For access to the MySpace Black Carpet screening events, users must join the Black Carpet profile (http://myspace.com/blackcarpet) as well as the profile of their favorite film to receive bulletins with details on locations and showtimes.

High five! Borat, a hilarious romp

TORONTO (CP) _ Its official title is "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan." But the movie is known simply as "Borat," and at the Toronto International Film Festival it’s become a box-office winner. Or, as the ignorant, bigoted and hot-blooded Borat himself is fond of declaring when life is going his way, it’s a festival "high five!"

The film, starring and created by British comic Sacha Baron Cohen of HBO’s Da Ali G Show, is drawing some of the biggest crowds at the festival, despite getting off to a bad start when the projector broke during its gala premiere. Cohen, in character as Borat, showed up for the event in a cart alongside a relaxed horse that was being pulled by a group of kerchiefed peasant women to the delight of hundreds of fans outside the Ryerson Theatre. The screening had to be rescheduled for the following night.

All showings since have been packed with gleeful movie-goers. A Sunday media screening was no exception, reducing about 200 film writers _ most accustomed to taking in some of the festival’s more sombre offerings to convulsions of almost non-stop laughter. Michael Moore, the Oscar-winning documentary filmmaker, is among the movie’s fans, telling the crowd at the would-be premiere last week that Borat is the funniest movie he’s ever seen.

Cohen plays his popular character from Da Ali G Show _ Borat Sagdiyev, a television reporter in Kazakhstan who leaves his impoverished village to come to the U.S. to film a documentary. Borat quickly finds himself falling in love with Pamela Anderson after watching an episode of Baywatch in his New York hotel room. Determined to meet and marry his golden-haired dream girl, Borat sets out with his hirsute and rotund producer on a drive to California in what is arguably one of the funniest, and crudest, cinematic road trips ever. Along the way, he confronts the underbelly of American society, people even scarier than Borat himself _ including a trio of beer-swilling sexist frat boys, a racist cowboy and a trembling, twitching congregation of Christian revivalists.

The movie isn’t without controversy. Though Cohen himself is Jewish, his Borat is a proud anti-Semite, he lusts after his own sister _ "the No. 4 prostitute in Kazakhstan!" _ and he travels with a live chicken in his luggage. The shtick has never gone over well with the Kazakhstan government.

With the impending mainstream release of the film, the government isn’t any happier. New York magazine reported recently that the Kazakhstan embassy and its government are scrambling to address the upcoming release, and are considering buying ad time in the U.S. to educate Americans about the "real Kazakhstan."

Borat’s response to the brouhaha? He says he "fully supports my government’s decision to sue this Jew."

Movie fans don’t seem to be paying any attention to the fuss. The blogosphere is buzzing with enthusiasts who’ve descended upon Toronto for the festival.

"I’m not prone to tossing out wild superlatives and giddy bits of over-praise, but wow _ this thing is easily one of the funniest movies I’ve ever seen, seriously," reads a post by Scott Weinberg of the movie blog Cinematical.

"Equal parts silly, sly, satirical and stunningly bizarre, this is a comedy that’s going to be quoted and re-quoted for the next 15 years. Brazen, ballsy and absolutely brilliant."

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