Ontarians chose CTV as their broadcaster of choice for Wednesday’s historic provincial election. BBM Nielsen Media Research confirms that CTV drew more viewers than any other network for its Election 2007 coverage with 361,000 viewers in Ontario, 59 per cent more than the CBC (No. 2 with 227,000 viewers) and more than double the election coverage on Global (136,000). In total, more than two million viewers watched all or some part of CTV’s Election 2007 coverage.

"When news matters the most, viewers turn to the network they trust, and rely on for accurate and meaningful coverage," said Robert Hurst, President, CTV News and Current Affairs. "These strong ratings are a reflection of how committed CTV is to delivering the most complete and accurate election coverage."

CTV’s 2.5 hours of election coverage was also No. 1 in the key 18-49 and 25-54 demographics and was far and away the leader in the highly competitive GTA market. The province-wide, live broadcast aired on CTV Toronto, CTV Ottawa, CTV Southwestern Ontario and CTV Northern Ontario. An additional 106,000 viewers tuned into to CTV’s coverage on CTV Newsnet between 9 and 11 p.m.

Armed with resources across the province and an all-star panel of political experts including Ernie Eves, Gerard Kennedy and Olivia Chow, CTV anchors Ken Shaw and Christine Bentley delivered the top-rated Election coverage.

Below is a complete breakdown of audience numbers.

<b>CTV</b> 

361,000

<b>CBC</b> 

227,000

<b>A-Channel</b> 

159,000

<b>Global</b> 

136,000

<b>TVO</b> 

130,000

<b>CITY</b> 

109,000

<b>E!</b> 

56,000

<font size=1>Source: BBM Nielsen Media Research, CTV press release</font>

With the new fall season in full swing, CTV has launched an extensive new image campaign. Beginning today, the “My Toronto Is…” campaign celebrates the unique places, people and experiences that exist in the Greater Toronto Area.

“My Toronto is…” features CTV News anchors and reporters joining everyday Torontonians in declaring their favorite thing about Toronto. In a series of original on-air promos, several different aspects of the city are profiled with various individuals declaring “My Toronto is…”. Some of the unique facets of Toronto profiled in the campaign include the Famous People Players theatre troupe, authentic Jamaican food on St. Clair Ave., dog walking in a local park, window shopping on Bloor Street, a fish monger in Kensington Market, etc. Different version of the promos will air throughout the 2007-2008 season. The spots vary in length including a 30 and 15 second version as well as custom station IDs.

“We wanted to create a definitive brand position for CTV News that builds on the strength of our news coverage and our role in the local community,” said Sandy Fraser, Promotions Manager, CTV Toronto. “The ‘My Toronto is… CTV News’ campaign is designed to not only engage our viewers, but reconfirm that CTV is the only news source that touches all aspects of life in the city.”

As part of the campaign, viewers are invited to create their own “My Toronto is…” news story and post it on <a href="http://www.toronto.ctv.ca">www.toronto.ctv.ca</a>. Monthly prizes will be awarded for the best submissions and selected entries will air on CTV News at Six. Viewers can find more details on submitting their “My Toronto is…” at the site listed above.

CTV Toronto’s promotions were recently recognized at the Promax Awards in New York City with an astounding 24 awards, including more World Gold Awards then any other local television station in the world.

<font size=1>Source: CTV Media Site</font>