Toronto, ON, October 5, 2006 – Outperforming industry projections, home entertainment consumers swung through retail aisles, grabbing approximately 125,000 units of Curious George DVD in the first week following its September 26, 2006 release from Universal Studios Home Entertainment Canada.
The strong DVD debut comes on the heels of successes in a wide range of media that have made Curious George one of the year’s most popular children’s properties. In addition to the film’s impressive $60 million domestic theatrical run, the movie’s chart-topping soundtrack, Sing-A-Longs & Lullabies for the Film Curious George featuring songs by multi-platinum singer-songwriter Jack Johnson, debuted at #1 on the Billboard chart has sold two million units to date worldwide.
More recently, the animated television show “Curious George,” produced by Imagine Entertainment, premiered on CBC Television in September and is a critical darling of the 2006 fall season. Meanwhile, NAMCO’s recently released Curious George videogame for Playstation 2, Xbox, Game Boy Advance and Game Cube has quickly become one of the most high-profile in its category. Overall, Curious George has fast become Universal’s top-selling line of children’s merchandise, led by more than 100 licensees and promotional partners across the globe spanning all categories including apparel, accessories, toys, interactive games and publishing.
“The beauty of this film is the appeal to all ages because of its literary history,” says Steve Dorman, President of Universal Studios Home Entertainment Canada. “Canadians have had a love affair with this little monkey and the Man in the Yellow Hat for generations and this movie certainly does that justice.”
Universal Studios Home Entertainment Canada was joined by a variety of top family brands, including Via Rail, Kids CBC and Maple Lodge Farms, in promoting the Curious George DVD.
A colorfully told story that is delightfully true to the beloved original by H.A. and Margret Rey, Curious George was awarded the Parents Television Council Seal of Approval and the Film Advisory Board’s Award of Excellence. This remarkable family treasure, voiced by a stellar cast including Will Ferrell, Drew Barrymore, Eugene Levy, Dick Van Dyke, Joan Plowright and David Cross, is the heartwarming and hilarious tale of an incurably curious monkey with an insatiable taste for adventure and his ever patient human friend. An instant classic, Curious George is packed with amusing mischief and delivers wholesome family entertainment sure to delight kids and parents again and again.
The DVD includes an exclusive sing-a-long music video from Jack Johnson, as well as a variety of interactive games and special features designed to keep the fun going long after the movie ends.