Toronto, May 11, 2007 – ACTRA and the Canadian ad industry represented by the Association of Canadian Advertisers (ACA), and the Institute of Communications and Advertising (ICA) have tentatively agreed to a one-year extension of the current National Commercial Agreement. The ad industry associations and ACTRA agreed to increase performer minimum fees and rates by 3% as well as adding 1% in Insurance contributions for performers. The Parties also agreed to enter into non-binding and without prejudice discussions to take place over the one year period on a short list of issues important to ACTRA and the industry associations.
The terms of settlement have already been approved by the Boards of ACA and ICA, and must now be submitted for approval by ACTRA’s membership in a mailed referendum vote. If ratified, the deal will take effect on July 1, 2007 and will expire June 30, 2008. The National Commercial Agreement covers all the terms and conditions of engagement of professional performers in all English-language television, radio and new media commercials produced in Canada and for use in Canada.
Founded in 1914 and incorporated in 1917, the Association of Canadian Advertisers – Canada’s only national association exclusively representing client marketers – is dedicated to helping members maximize the value of their investments in all forms of marketing communication. The ACA represents over 200 companies and divisions that collectively account for estimated sales of $350 billion annually.
The Institute of Communications and Advertising (www.ica-ad.com), founded in 1905, represents Canada’s communications and advertising agencies. ICA’s member agencies and subsidiaries account for over 80% of all national advertising in Canada. ICA promotes higher standards and best practices, and serves as the largest source of information, advice and training for Canada’s communication and advertising industry, whose economic impact is worth $14.5 billion annually. Each year, ICA member agencies also donate millions of dollars in pro bono work to help support over 100 local, regional and national charities and non-profit organizations.