Toronto, CTV brought the world to Canadians Saturday, and Canadians watched by the millions. BBM Nielsen Media Research confirmed that CTV’s Live Earth broadcasts reached 8.34 million Canadians, who watched some or all of the concert coverage on CTV and its affiliated specialty channels MuchMusic, MuchMoreMusic, Bravo!, Star! and MuchVibe. In all, Live Earth on CTV was watched by nearly one in three Canadians*, representing 30% of the English Canada population.
The marathon, 29-hour, High Definition broadcast on CTV delivered almost 400,000 viewers per minute from 6 a.m. to 11 p.m. on 7/7/07, 138% more viewers than Global and 176% more viewers than CBC. Nationally and in Toronto, Canada’s largest television market, Live Earth on CTV was also the #1 program Saturday night in prime time. The broadcast peaked with 672,000 viewers on Saturday afternoon just following Madonna’s performance from Wembley Stadium in London.
The first-ever CTV broadcast emanating from its newly acquired MuchMusic studios, Live Earth was hosted by no less than 11 personalities spanning the family of CTVgm networks including CTV, MTV, MuchMusic, MuchMoreMusic, Star! and TSN. CTV took Canadian viewers around the world in a day, with live highlights from each of the nine cities hosting Live Earth concerts. Meanwhile, each of the nine concerts was seen live, in its entirety on MuchMusic, MuchMoreMusic, Bravo!, Star! and MuchVibe. At one point on Saturday afternoon, Canadian viewers had the option of watching any one of five concerts happening simultaneously.
For CTV, it was the second monumental concert production mounted in one week. On July, 1, CTV’s Concert For Diana, reached 2.9 million Canadians coast-to-coast.
MuchMusic Best of Live Earth, a two-hour re-cap special featuring the best performances from the historic concert events, airs Saturday, July 14 at 9 p.m. ET on MuchMusic. MuchMore Music Best of Live Earth airs Sunday, July 15 at 9 p.m. ET on MuchMoreMusic.