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Live Earth Broadcast is CTV’s Most Ambitious Television Event Ever

Toronto, An unprecedented, multi-channel effort to deliver a green message to Canadians will make CTV’s broadcast of Live Earth: The Concerts for a Climate in Crisis on 7/7/07 it’s most ambitious television project ever, CTV announced today. In an effort to galvanize people from across Canada to “answer the call” about the global climate crisis, the network revealed a broadcast plan that will see a marathon, 28-hour, High Definition broadcast on CTV as well as over 60 hours of additional live coverage on CTVglobemedia’s MuchMusic, MuchMoreMusic, Bravo! and Star!, where each concert from each city will be seen in their entirety.

“As artists unite across the planet to focus attention on the climate crisis, CTV will bring the world to Canadians unlike ever before, delivering a message that hopefully will resonate long after the broadcast is over,” said Susanne Boyce, CTV President of Programming and Chair of the CTV Media Group.

In what will be the world’s largest High Definition concert broadcast of all time, CTV’s non-stop Live Earth coverage will be the longest, single program ever broadcast by the network. Live coverage begins at 10 p.m. ET on Friday, July 6 when the first of more than 100 international artists takes to the stage in Sydney, Australia and continues until 11 p.m. ET on Saturday, July 7, when the historic event concludes at Giants Stadium in New Jersey (see Addendum 1: Live Earth Timeline, below). Viewers in British Columbia will see 28 hours of coverage, beginning at 7 p.m. PT on July 6 and continuing to 11 p.m. PT on July 7.

Canadians will join together with an estimated two billion people in more than 100 countries around the world during CTV’s Live Earth broadcast. The worldwide television event from all seven continents features a series of eleven incredible concerts by more than 100 artists.

Live Earth features performances from some of the world’s biggest music headliners, including Madonna, Bon Jovi, The Police, Enrique Iglesias, Kelly Clarkson, Red Hot Chili Peppers, Kanye West, Melissa Etheridge, Beastie Boys, Smashing Pumpkins, John Mayer, Shakira, Black Eyed Peas, Foo Fighters, Fall Out Boy, Duran Duran, The Pussycat Dolls and many others.

About Live Earth

Live Earth was founded by Kevin Wall, CEO of Control Room, the company producing the music events globally. Live Earth is a 24-hour, 7-continent concert series on 7/7/07 that will bring together more than 100 of the world’s top music acts to inspire an audience of over two billion people to combat global warming. Official Live Earth concerts will be staged in New York, Washington, London, Sydney, Rio de Janeiro, Tokyo/Kyoto, Shanghai, Johannesburg Hamburg and Antarctica. Live Earth is a project of the SOS campaign, which aims to motivate people around the world to “Answer the Call”