ORLANDO, Fla., Committed to helping marketing partners embrace all platforms, MTV Networks, today announced that Pepsi-Cola North America and Intel Corporation have signed on as charter sponsors for a variety of MTVN’s mobile offerings. The move, which marks the first time MTVN is selling advertising across its mobile portfolio, represents new opportunities for marketers to bring their brands to life in an integrated fashion across MTVN’s digital platforms, from online to wireless.
The announcement was made today by Philippe Dauman, President and Chief Executive Officer of Viacom, in his keynote address at the CTIA Wireless 2007 convention.
The Intel Corp. and Pepsi brands will feature prominently on the MTV and COMEDY CENTRAL mobile TV channels, as well as the all-new MTV, VH1 and COMEDY CENTRAL mobile websites that are debuting today. The MTVN mobile TV channels and websites ensure diverse audiences can stay easily connected to the music, comedy, pop culture and entertainment programming they love in the manner that best suits their needs. By embracing the mobile media platforms, Pepsi and Intel are ensuring the widest possible reach for engaging existing and potential customers.
"With the introduction of mobile advertising, MTVN creates an entirely new revenue stream, as well as a new way to fuel further content innovation and growth on mobile," said Dauman. "I’m thrilled that MTVN is taking this step toward fully unlocking the value of its mobile portfolio with strong, credible, and widely recognized brands like Pepsi and Intel."
"MTVN is a made-for-mobile company, powered by our knack for creating fresh and irreverent content that translates to the ‘third screen,’ and makes a lasting connection with audiences," said Judy McGrath, Chairman and CEO, MTVN. "Our strategy is to provide our audiences with compelling entertainment experiences, and by introducing mobile advertising, we’re offering our advertisers a closer connection with our audiences across platforms."
"As we continue to evolve our advertising, we see this as a great opportunity to reach our on-the-go consumers in an engaging environment," said Cie Nicholson, Senior Vice President and Chief Marketing Officer, Pepsi-Cola North America. "We look forward to collaborating with our partners at MTVN on this exciting new project."
"We believe consumers should enjoy entertainment when and where they want it – on their desktop or notebook PC, on TV through a media center PC or on their mobile phone," said Heather Dixon, America’s digital home and mobility marketing manager, Intel Corp. "Intel has a long-standing relationship with MTV Networks and we will continue to work closely to bring high-quality shows and content to PC’s based on the Intel® Core™2 Duo processor, as well as devices like the mobile phone."
The MTVN mobile TV channels feature top-rated viewer favorites, such as:
* Popular MTV shows "The Real World," "The Hills," "Engaged and
Underage," "Bam’s Unholy Union," "My Super Sweet 16," "Two-A-Days,"
"Next," "Exposed" and "True Life";
* "The Colbert Report" and the Peabody and Emmy Award-winning
"South Park" and "The Daily Show with Jon Stewart" from COMEDY CENTRAL.
The new MTVN WAP (wireless application protocol) websites include:
* MTV offering news updates, show information and scoops, and a featured
* VH1 featuring celebrity photo flipbooks, VH1 News commentary, music and
artist features and the VH1 and "Best Week Ever" blogs; and
* COMEDY CENTRAL with a "Joke of the Day," a "What’s Your Sign" horoscope
and a section dedicated to the Peabody and Emmy Award-winning series