Panavision has announced the formation of Panalux, the company’s new brand for its global lighting business.
Bob Beitcher, Panavision President and CEO, said: "We are delighted with the creation of this exciting new brand. For the first time, we will be placing our worldwide rental lighting facilities under a single banner, infused with the strong legacy of our core business but with an independent and vibrant direction of its own. Panavision’s focused investment in lighting enhances our position as an organization committed to meeting the needs of the global production community."
Newly-formed Panalux Europe combines the capabilities of recent Panavision acquisition AFM and Panavision-owned LEE Lighting. With an extended network of operations located throughout the United Kingdom, Europe, and South Africa, Panalux Europe offers a substantial inventory of modern lighting equipment supported by a team of highly skilled professionals.
The company recently completed work on <em>Mama Mia</em>, <em>Wanted</em>, <em>The Golden Compass</em> and <em>10,000 BC</em> and is currently providing lighting services on <em>Batman – The Dark Knight</em> and <em>Harry Potter and the Half-Blood Prince.</em>
Panalux Europe Managing Director Steve Smith comments, "We are committed to delivering the very best in lighting facilities spanning the full spectrum of production, including motion pictures, commercials, music videos, and television. This exciting merger of AFM and LEE, along with substantial additional investment, reflects the forward momentum of Panalux Europe and will allow us to build upon the reputation of two of the industry’s most well-known and well-respected organizations."
Panalux Asia Pacific is the market leader in Australia and New Zealand and complements Panavision’s extensive camera offering in the region. With branch offices in Sydney, Melbourne, Queensland, Auckland, and Wellington, the depth and breadth of Panalux Asia Pacific’s lighting offering is unmatched in Asia Pacific.
Simon Lee, Managing Director of Panalux Asia Pacific, remarks, "The new brand gives us an opportunity to refresh the presentation of our very successful lighting operations to our local customers. With the complementary offering we can make with our camera rental business in the region, we feel that Panalux Asia Pacific has a powerful growth opportunity ahead of it."
Recent productions for Panalux Asia Pacific include Baz Luhrman’s <em>Australia</em>, <em>The Ruins</em>, <em>Daybreakers</em>, and <em>Nim’s Island</em>.
<font size=1>Source: Panavision press release</font>