RICHMOND, BC, Sept. 30 /CNW/ – Rogers Video announces the end of late fees on movie rentals at all of its stores across Canada.

"We took the concept of no late fees a step further and developed a truly customer-friendly offering," says Chuck van der Lee, President & CEO of Rogers Video. "Using customer trials and feedback, we created an exciting program that truly meets our customers’ needs."

While there will no longer be late fees, there will still be due dates for rented movies. Customers will now have an eight-day grace period to return movies. After the grace period ends, the lowest price for the movie less the rental fee will be placed on the customer’s account. If the customer doesn’t want to purchase the movie, they simply return it to Rogers Video within 30 days and the charge will be erased. There are no restocking fees.

"We’ve had the advantage of watching similar programs play out in the market," says van der Lee. "We’ve tested different offerings and engaged our customers for their feedback. As a result, we won’t charge a restocking fee and we will consider the movie as being purchased after 30 days, not seven. As well, if a customer decides to keep a movie, we’ll exchange the rental box for the movie show box so our customers will have the original show box in their collection."

The popular "Fastback Payback" program, in which customers receive $1 off their next rental for returning select movies early, will remain in effect. With no late fees on movies, no restocking fees and the "Fastback Payback" program, Rogers Video has the most competitive and convenient video rental offer in Canada.