Universal Studios Home Entertainment raised the bar on HD DVD’s web-enabled experiences by unveiling an Internet infrastructure that allows it to take advantage of the guaranteed Internet connection in every HD DVD player and deliver title specific features.
<em>Heroes: Season 1</em> on HD DVD was the first title to take advantage of web-enabled capabilities, but with the forthcoming availability of <em>Evan Almighty</em> on HD DVD, Universal is setting the stage for new home entertainment experiences with web-enabled features such as the Download Center, U-Shop, and much more.
Taking advantage of the infinite possibilities of web-enabled experiences, Universal is utilizing HD DVD to explore the promise of digitally distributed scenarios and infusing movie content with e-commerce and social media capabilities.
“HD DVD provides a consistent platform that allows us to go beyond DVD to deliver the best possible next generation HD experiences and begins to introduce consumers to the infinite potential of web-enabled content,” said Craig Kornblau, President of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. “With our web-enabled features, we wanted to deliver capabilities that compliment the HD movie watching experience while also offering a destination online that gives users the opportunity to dive deeper into their favorite movies and TV shows. We’ve just begun to explore HD DVD’s potential and this infrastructure lays the foundation for us to easily evolve with consumer preferences.”
In addition to title-centric experiences available through any HD DVD player, a new website, <a href="http://www.UniversalHiDef.com">UniversalHiDef</a>, will serve as an online destination for PC-based interaction, enabling cross platform consumer engagement with additional content, fan communities and much more. The site also establishes a cross-platform integration point to take advantage of the growing web properties already in place across NBC Universal.
Fans can download bonus scenes and make an online profile, or even add new, downloadable experiences long after a title leaves the store shelf. The interface allows consumers to register and create a personalized experience, while taking the first step toward participating in a fan community around their favorite movies or TV shows. Once registered, the account will be recognized by a consumer’s player whenever a new web-enabled Universal disc is inserted. It can remember user preferences and multiple accounts with different passwords all registered on the same player.
Within the first two weeks following the release of
<em>Heroes Season 1</em>, nearly 40 percent of purchasers had registered an account in order to access unique connected features.
With the new U-Shop feature, an online store launching with <em>Evan Almighty</em>, consumers will be exposed to online purchase options related to the movie – from the latest featured fashions to movie-themed collectables.
<font size=1>Source: Business Wire</font>