Open Roof Films, a new Toronto-based non-profit organization, is launching an open-air, movie screening series. For seven evenings in August (the 6th to the 27th), movie-goers can watch award-nominated, independent films under the stars.
After the dearth of American entries at the Cannes Film Festival this year and a long downturn in indie cinema worldwide, the 35th Toronto International Film Festival may signal a bounce-back for quality cinema with a star-studded presence, as the fest presents a slate of promising films that were unavailable for the Riviera showcase earlier this year.
As consumers continue to be exposed to an increasing array of media choices, the major broadcast networks still devote 85%-90% of their new program promotional efforts to spots that appear on their own air. The rest is spread across the traditional and new-media universe including print, radio, online, out-of-home and social networks. But now, with DVR penetration approaching 40%, according to Nielsen — and with more than 50% of ads skipped in DVR playback mode — some network executives acknowledge that they’re on-air promo efforts aren’t as effective as they once were.
There is a tiny spark of life left in Harvey and Bob Weinstein’s dream of reclaiming Miramax Films, the movie brand they named after their mother and father, but the light is flickering. For the Weinsteins to succeed requires two things that appear unlikely at this moment: The current leading bidders, Colony Capital and Ronald Tutor, must falter; and Disney must take a lower price, which it hasn’t been willing to do in months of talks so far.
Open Roof Films, a new Toronto-based non-profit organization, is launching a rooftop movie screening series. For seven evenings in August (6 to 27), movie-goers can watch award-nominated independent films under the stars. The series kicks off with the hit indie documentary “The Parking Lot Movie.”