Oct 25, 2014
 

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The ratings system that could change the TV industry forever

A new partnership by Nielsen and Adobe, the San Jose software company, intends to fix some of the old system’s limitations without abandoning it altogether. A new system will allow the measuring of audiences across every device with an IP address, dramatically expanding the number of platforms Nielsen’s ratings incorporate and giving the company far more detailed viewing information than the old way would. The system, which combines Nielsen’s digital audience measurement tools with Adobe’s ADBE 1.35% Analytics and Primetime products, will cover all kinds of content online, not just video.

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Ossington Ave. turned into New York strip for TV shoot

Two subway stations and a non-government-owned liquor store popped up along Ossington Ave. overnight and it wasn’t because of any mayoral candidate election promises. Instead, the additions were the work of the Showcase and CW television seriesBeauty and the Beast, a modern adaptation of the story featuring a romantic sci-fi twist. Location manager John Musikka said Kreuk, Ryan and guest star Natasha Henstridge were being filmed Monday along the busy street, which crews had transformed into “a little slice of New York City” for the day.


Five films to see at the Toronto After Dark Film Festival

As the chill of October kills off leaves and rattles bones, the time has come to enjoy the things that go bump in the night. Halloween is almost upon us, which means more than just annual sales records in the bite-size candy industry. It’s also the one time of year when it is socially acceptable for everyone to enjoy horror movies. To celebrate, the annual Toronto After Dark Film Festival is showcasing the best in genre cinema. This year’s program is highlighted by riches like the zombie/Nazi sequel Dead Snow 2 and the acclaimed New Zealand haunted house yarn Housebound.


HBO to Launch Standalone Over-the-Top Service in U.S. Next Year

In a bold surprise, HBO plans to launch a stand-alone over-the-top service in the U.S. next year, CEO Richard Plepler confirmed Wednesday. “This will be transformative for our company,” Plepler said during his presentation at Time Warner’s Investor Day confab. Noting that there are now about 10 million households in the U.S. that are broadband-only, he declared: “It is time to remove all barriers to those who want HBO.


U.S. TV networks may abandon unbundled Canadian cable for online

Some major U.S. television networks say they’ll pull out of Canada or consider streaming all their content online if a proposal to unbundle Canadian cable packages and let customers pay for a few select channels goes ahead. Under a system known as “pick-and-pay” that the CRTC is considering allowing, users might be able to custom-make a package of cable channels that appeal to them, and not have to pay for any others. It sounds like an appealing prospect to some consumers, but U.S. television networks that make some of the most popular television shows in Canada say if it comes to pass, they might just bypass Canada’s airwaves altogether. “Mandating pick-and-pay will reduce revenues and increase costs of programming services, leading to less production, lower quality and the withdrawal of some programming services from the market,” said Keith Murphy of U.S. media giant Viacom, which supplies content to numerous channels that operate in Canada including BET, YTV, Spike, MTV and The Comedy Network.












Canadian TIFF Films funded by OMDC
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