Oct 24, 2014
 

The ratings system that could change the TV industry forever

A new partnership by Nielsen and Adobe, the San Jose software company, intends to fix some of the old system’s limitations without abandoning it altogether. A new system will allow the measuring of audiences across every device with an IP address, dramatically expanding the number of platforms Nielsen’s ratings incorporate and giving the company far more detailed viewing information than the old way would. The system, which combines Nielsen’s digital audience measurement tools with Adobe’s ADBE 1.35% Analytics and Primetime products, will cover all kinds of content online, not just video.

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