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Front Page, Industry News
GOOGLE+: A new social network, a new stream of income
Wednesday July 27th 2011“Now that the social network Google+ has arrived, expressly to try and destroy Facebook and Twitter, the way Facebook and Twitter blew away MySpace right after MySpace obliterated Friendster the internet must admit that it really doesn’t understand the concept of friendship.”
– Real Time with Bill Maher “New Rules”*
With Facebook claiming a global membership of 750 million, Google is in the process of rolling out a new, more intimate and intuitive social network than ever before. At least that’s what Vic Gundotra, Sr. VP of Social for Google and Bradley Horowitz VP Product, Google+ think. “Google+ is more than a social product, or even a social strategy, it’s an extension of Google itself. Hence, Google+.”*
Codenamed “Emerald Sea,” Google’s social product debuted four months ago with a restricted-access global network. Or, by invitation only. Those new users included many PM’s, techies, tech bloggers, and Mark Zuckerberg. He is currently, Google+’s most followed person.
It’s through these early users of the newest social network that The Brief brings you news of it. I wish I could say I was an invitee, but when I requested access, Gopgle+ told me to scram. You? Why you only have 346 Facebook friends! Your tweets are nonsense! You are a digital do-nothing! (Which is insightful.) Scat!
In case you weren’t given first access to Google+ as well, you can preview it here. You’ll see that Google+ consists of a black bar called a “sandbar” on top of the page, something called “Circles” (which is how you group your friends), “Hangouts” (for video chats, instant upload photos) “Sparks” (for what sparks your interests) and “Huddle” (for chatting with a specific group of people)
Take a peak and then come back so we can giggle about what a potential plus these new features are for your brand’s bottom line.
Google+ is a real plus to advertisers. Google+ is populated by 18 million people for starters. All cranky because of late nights exporting their profiles, interests, and circles of contacts to Google+, (me excluded) along with their friends’ interests and contacts, and the sharing of every little thing about this and about that -all which makes friendships on the web so disarmingly accessible – to you. What a +.
Am I a cynic to say that every social network from Google to Quara to Facebook and Twitter make money from data donated on their social networks? And, what a boost social networks are to law enforcement, spies, hacks, predators, your boss, potential employers, and your mother-in-law! Personal sharing is in every way an oxymoron…
Google+ from the source Techcrunch writer, MG Siegler who actually met with Google+’s top tiers, Gundrota and Horowitz quotes Gundrotra saying, “We believe online sharing is broken. And even awkward…We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets – or into being completely public,” he continues. “Real life sharing is nuanced and rich. It has been hard to get that into software.”
The Brief points to this feature of Google+ which Gundotra showed off to Siegler. It’s called “Sparksand as mentioned above it’s a sharing of interests ‘engine.’ “Great content leads to great conversations,” Gondotra continues, “With Sparks you enter an interest you have and Google goes out and finds elements on the web that they think you’ll care about. These can be links to blog posts, videos, books – anything that Google searches for.”
(Perhaps your brand. Content on your brand. Social media on your brand. Just saying).
Gundotra says, “If you find something you like, you can click on an item to add it to your interest list (where it will stay for you to quickly refer to anytime you want). Or you can see what others are liking and talking about globally in the “Featured interests” area.
“Our goal here is to connect people. And everyone has a camera in their pocket,” Gundotra says as he shows “Instant Upload.” This feature of Google+ relies on the use of an Android device to take photos or shoot video. From a new app, you’ll do either of these things and the content will automatically be uploaded to Google+ in the background and stored in a private album (which you can share with one click later).”*
You can read Siegler’s entire piece by going to the techcrunch.com website below under “Sources”.
Point is, if you’re looking for new avenues of revenue - and who isn’t, The Brief recommends you keep your eyes on Google+.
I think this is the beginning of a beautiful friendship.*
Sources +
- Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part* by MG Siegler MG Siegler Tuesday, June 28th, 2011
Front Page, Industry News
GOOGLE+: A new social network, a new stream of income
Wednesday July 27th 2011“Now that the social network Google+ has arrived, expressly to try and destroy Facebook and Twitter, the way Facebook and Twitter blew away MySpace right after MySpace obliterated Friendster the internet must admit that it really doesn’t understand the concept of friendship.”
– Real Time with Bill Maher “New Rules”*
With Facebook claiming a global membership of 750 million, Google is in the process of rolling out a new, more intimate and intuitive social network than ever before. At least that’s what Vic Gundotra, Sr. VP of Social for Google and Bradley Horowitz VP Product, Google+ think. “Google+ is more than a social product, or even a social strategy, it’s an extension of Google itself. Hence, Google+.”*
Codenamed “Emerald Sea,” Google’s social product debuted four months ago with a restricted-access global network. Or, by invitation only. Those new users included many PM’s, techies, tech bloggers, and Mark Zuckerberg. He is currently, Google+’s most followed person.
It’s through these early users of the newest social network that The Brief brings you news of it. I wish I could say I was an invitee, but when I requested access, Gopgle+ told me to scram. You? Why you only have 346 Facebook friends! Your tweets are nonsense! You are a digital do-nothing! (Which is insightful.) Scat!
In case you weren’t given first access to Google+ as well, you can preview it here. You’ll see that Google+ consists of a black bar called a “sandbar” on top of the page, something called “Circles” (which is how you group your friends), “Hangouts” (for video chats, instant upload photos) “Sparks” (for what sparks your interests) and “Huddle” (for chatting with a specific group of people)
Take a peak and then come back so we can giggle about what a potential plus these new features are for your brand’s bottom line.
Google+ is a real plus to advertisers. Google+ is populated by 18 million people for starters. All cranky because of late nights exporting their profiles, interests, and circles of contacts to Google+, (me excluded) along with their friends’ interests and contacts, and the sharing of every little thing about this and about that -all which makes friendships on the web so disarmingly accessible – to you. What a +.
Am I a cynic to say that every social network from Google to Quara to Facebook and Twitter make money from data donated on their social networks? And, what a boost social networks are to law enforcement, spies, hacks, predators, your boss, potential employers, and your mother-in-law! Personal sharing is in every way an oxymoron…
Google+ from the source Techcrunch writer, MG Siegler who actually met with Google+’s top tiers, Gundrota and Horowitz quotes Gundrotra saying, “We believe online sharing is broken. And even awkward…We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets – or into being completely public,” he continues. “Real life sharing is nuanced and rich. It has been hard to get that into software.”
The Brief points to this feature of Google+ which Gundotra showed off to Siegler. It’s called “Sparksand as mentioned above it’s a sharing of interests ‘engine.’ “Great content leads to great conversations,” Gondotra continues, “With Sparks you enter an interest you have and Google goes out and finds elements on the web that they think you’ll care about. These can be links to blog posts, videos, books – anything that Google searches for.”
(Perhaps your brand. Content on your brand. Social media on your brand. Just saying).
Gundotra says, “If you find something you like, you can click on an item to add it to your interest list (where it will stay for you to quickly refer to anytime you want). Or you can see what others are liking and talking about globally in the “Featured interests” area.
“Our goal here is to connect people. And everyone has a camera in their pocket,” Gundotra says as he shows “Instant Upload.” This feature of Google+ relies on the use of an Android device to take photos or shoot video. From a new app, you’ll do either of these things and the content will automatically be uploaded to Google+ in the background and stored in a private album (which you can share with one click later).”*
You can read Siegler’s entire piece by going to the techcrunch.com website below under “Sources”.
Point is, if you’re looking for new avenues of revenue - and who isn’t, The Brief recommends you keep your eyes on Google+.
I think this is the beginning of a beautiful friendship.*
Sources +
- Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part* by MG Siegler MG Siegler Tuesday, June 28th, 2011
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Front Page, Industry News
GOOGLE+: A new social network, a new stream of income
Wednesday July 27th 2011“Now that the social network Google+ has arrived, expressly to try and destroy Facebook and Twitter, the way Facebook and Twitter blew away MySpace right after MySpace obliterated Friendster the internet must admit that it really doesn’t understand the concept of friendship.”
– Real Time with Bill Maher “New Rules”*
With Facebook claiming a global membership of 750 million, Google is in the process of rolling out a new, more intimate and intuitive social network than ever before. At least that’s what Vic Gundotra, Sr. VP of Social for Google and Bradley Horowitz VP Product, Google+ think. “Google+ is more than a social product, or even a social strategy, it’s an extension of Google itself. Hence, Google+.”*
Codenamed “Emerald Sea,” Google’s social product debuted four months ago with a restricted-access global network. Or, by invitation only. Those new users included many PM’s, techies, tech bloggers, and Mark Zuckerberg. He is currently, Google+’s most followed person.
It’s through these early users of the newest social network that The Brief brings you news of it. I wish I could say I was an invitee, but when I requested access, Gopgle+ told me to scram. You? Why you only have 346 Facebook friends! Your tweets are nonsense! You are a digital do-nothing! (Which is insightful.) Scat!
In case you weren’t given first access to Google+ as well, you can preview it here. You’ll see that Google+ consists of a black bar called a “sandbar” on top of the page, something called “Circles” (which is how you group your friends), “Hangouts” (for video chats, instant upload photos) “Sparks” (for what sparks your interests) and “Huddle” (for chatting with a specific group of people)
Take a peak and then come back so we can giggle about what a potential plus these new features are for your brand’s bottom line.
Google+ is a real plus to advertisers. Google+ is populated by 18 million people for starters. All cranky because of late nights exporting their profiles, interests, and circles of contacts to Google+, (me excluded) along with their friends’ interests and contacts, and the sharing of every little thing about this and about that -all which makes friendships on the web so disarmingly accessible – to you. What a +.
Am I a cynic to say that every social network from Google to Quara to Facebook and Twitter make money from data donated on their social networks? And, what a boost social networks are to law enforcement, spies, hacks, predators, your boss, potential employers, and your mother-in-law! Personal sharing is in every way an oxymoron…
Google+ from the source Techcrunch writer, MG Siegler who actually met with Google+’s top tiers, Gundrota and Horowitz quotes Gundrotra saying, “We believe online sharing is broken. And even awkward…We think connecting with other people is a basic human need. We do it all the time in real life, but our online tools are rigid. They force us into buckets – or into being completely public,” he continues. “Real life sharing is nuanced and rich. It has been hard to get that into software.”
The Brief points to this feature of Google+ which Gundotra showed off to Siegler. It’s called “Sparksand as mentioned above it’s a sharing of interests ‘engine.’ “Great content leads to great conversations,” Gondotra continues, “With Sparks you enter an interest you have and Google goes out and finds elements on the web that they think you’ll care about. These can be links to blog posts, videos, books – anything that Google searches for.”
(Perhaps your brand. Content on your brand. Social media on your brand. Just saying).
Gundotra says, “If you find something you like, you can click on an item to add it to your interest list (where it will stay for you to quickly refer to anytime you want). Or you can see what others are liking and talking about globally in the “Featured interests” area.
“Our goal here is to connect people. And everyone has a camera in their pocket,” Gundotra says as he shows “Instant Upload.” This feature of Google+ relies on the use of an Android device to take photos or shoot video. From a new app, you’ll do either of these things and the content will automatically be uploaded to Google+ in the background and stored in a private album (which you can share with one click later).”*
You can read Siegler’s entire piece by going to the techcrunch.com website below under “Sources”.
Point is, if you’re looking for new avenues of revenue - and who isn’t, The Brief recommends you keep your eyes on Google+.
I think this is the beginning of a beautiful friendship.*
Sources +
- Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part* by MG Siegler MG Siegler Tuesday, June 28th, 2011
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