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Archives for: November 20105
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THE BRIEF: “Hey, bleublancrouge and TBWA-Vancouver, what makes you great?”
Wednesday November 17th 2010I’m thinking it’s independence. As with Toronto’s john st., (featured in last week’s column), the two independently-owned Canadian agencies highlighted in this week’s Brief are their own head office. And this freedom, this absence of inherited initiatives and global adaptations is perhaps, in some part, what makes these agencies great!
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Are ads more effective in 3D?
Wednesday November 17th 2010In addition to being cool and captivating, 3D significantly increases viewer retention and intention. That’s welcome news for advertisers with products, services or messages to get across in a crowded marketplace. This information comes courtesy of a study conducted by ESPN Research + Analytics in partnership with the Disney Media & Advertising Lab, and Dr. Duane Varan, one of the foremost authorities on new media. One of the primary goals of the study was to determine if 3D advertisements are more effective than their 2D counterparts. By every metric the answer appears to be a resounding yes.
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Scott Rudin to be honored by Producers Guild
Tuesday November 16th 2010Scott Rudin will be honored by the Producers Guild of America, they announced Monday. The producer behind The Social Network and No Country for Old Men will receive the 2011 David O. Selznick Achievement Award in Motion Pictures at the 22nd annual awards ceremony, to be held Jan. 22 in L.A. Past recipients include Stanley Kramer, Saul Zaentz, Clint Eastwood, Billy Wilder, Robert Evans, Brian Grazer, Jerry Bruckheimer, Roger Corman, Laura Ziskin, Kathleen Kennedy and Frank Marshall. Pixar’s John Lasseter earned it last year.
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Brad Pitt’s Plan B Productions offered millions to option Chilean miners’ story
Tuesday November 16th 2010Brad Pitt’s Plan B Entertainment is negotiating to buy the film rights for the story of the trapped Chilean miners, Santiago’s El Mercurio newspaper reported. The miners’ lawyer told the newspaper that Pitt’s company has offered several million to make the movie — and that several miners may even be cast. Representatives of Pitt’s company have already visited the South American country twice, and were expected to go again this past weekend. Edgardo Reinoso Lundstedt, who represents the miners who spent 69 days underground, told El Mercurio he’s been fielding about 10 offers per day.
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Canada and U.S. Weekend Box Office – 11/12/10 to 11/14/10
Monday November 15th 2010FilmTotalMegamind, P/DW$29,120,461Unstoppable, Fox$22,688,457Due Date, WB$15,419,042Skyline, Uni.$11,692,415Morning Glory, Par.$9,203,266For Colored Girls, LGF$6,517,280Red, Sum.$4,973,539Paranormal Activity 2, Par.$2,980,201Saw 3D, LGF$2,862,449Jackass 3-D, Par.$2,235,457
ARCHIVES
Archives for: November 20105
-
THE BRIEF: “Hey, bleublancrouge and TBWA-Vancouver, what makes you great?”
Wednesday November 17th 2010I’m thinking it’s independence. As with Toronto’s john st., (featured in last week’s column), the two independently-owned Canadian agencies highlighted in this week’s Brief are their own head office. And this freedom, this absence of inherited initiatives and global adaptations is perhaps, in some part, what makes these agencies great!
-
Are ads more effective in 3D?
Wednesday November 17th 2010In addition to being cool and captivating, 3D significantly increases viewer retention and intention. That’s welcome news for advertisers with products, services or messages to get across in a crowded marketplace. This information comes courtesy of a study conducted by ESPN Research + Analytics in partnership with the Disney Media & Advertising Lab, and Dr. Duane Varan, one of the foremost authorities on new media. One of the primary goals of the study was to determine if 3D advertisements are more effective than their 2D counterparts. By every metric the answer appears to be a resounding yes.
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Scott Rudin to be honored by Producers Guild
Tuesday November 16th 2010Scott Rudin will be honored by the Producers Guild of America, they announced Monday. The producer behind The Social Network and No Country for Old Men will receive the 2011 David O. Selznick Achievement Award in Motion Pictures at the 22nd annual awards ceremony, to be held Jan. 22 in L.A. Past recipients include Stanley Kramer, Saul Zaentz, Clint Eastwood, Billy Wilder, Robert Evans, Brian Grazer, Jerry Bruckheimer, Roger Corman, Laura Ziskin, Kathleen Kennedy and Frank Marshall. Pixar’s John Lasseter earned it last year.
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Brad Pitt’s Plan B Productions offered millions to option Chilean miners’ story
Tuesday November 16th 2010Brad Pitt’s Plan B Entertainment is negotiating to buy the film rights for the story of the trapped Chilean miners, Santiago’s El Mercurio newspaper reported. The miners’ lawyer told the newspaper that Pitt’s company has offered several million to make the movie — and that several miners may even be cast. Representatives of Pitt’s company have already visited the South American country twice, and were expected to go again this past weekend. Edgardo Reinoso Lundstedt, who represents the miners who spent 69 days underground, told El Mercurio he’s been fielding about 10 offers per day.
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Canada and U.S. Weekend Box Office – 11/12/10 to 11/14/10
Monday November 15th 2010FilmTotalMegamind, P/DW$29,120,461Unstoppable, Fox$22,688,457Due Date, WB$15,419,042Skyline, Uni.$11,692,415Morning Glory, Par.$9,203,266For Colored Girls, LGF$6,517,280Red, Sum.$4,973,539Paranormal Activity 2, Par.$2,980,201Saw 3D, LGF$2,862,449Jackass 3-D, Par.$2,235,457
ARCHIVES
Archives for: November 20105
-
THE BRIEF: “Hey, bleublancrouge and TBWA-Vancouver, what makes you great?”
Wednesday November 17th 2010I’m thinking it’s independence. As with Toronto’s john st., (featured in last week’s column), the two independently-owned Canadian agencies highlighted in this week’s Brief are their own head office. And this freedom, this absence of inherited initiatives and global adaptations is perhaps, in some part, what makes these agencies great!
-
Are ads more effective in 3D?
Wednesday November 17th 2010In addition to being cool and captivating, 3D significantly increases viewer retention and intention. That’s welcome news for advertisers with products, services or messages to get across in a crowded marketplace. This information comes courtesy of a study conducted by ESPN Research + Analytics in partnership with the Disney Media & Advertising Lab, and Dr. Duane Varan, one of the foremost authorities on new media. One of the primary goals of the study was to determine if 3D advertisements are more effective than their 2D counterparts. By every metric the answer appears to be a resounding yes.
-
Scott Rudin to be honored by Producers Guild
Tuesday November 16th 2010Scott Rudin will be honored by the Producers Guild of America, they announced Monday. The producer behind The Social Network and No Country for Old Men will receive the 2011 David O. Selznick Achievement Award in Motion Pictures at the 22nd annual awards ceremony, to be held Jan. 22 in L.A. Past recipients include Stanley Kramer, Saul Zaentz, Clint Eastwood, Billy Wilder, Robert Evans, Brian Grazer, Jerry Bruckheimer, Roger Corman, Laura Ziskin, Kathleen Kennedy and Frank Marshall. Pixar’s John Lasseter earned it last year.
-
Brad Pitt’s Plan B Productions offered millions to option Chilean miners’ story
Tuesday November 16th 2010Brad Pitt’s Plan B Entertainment is negotiating to buy the film rights for the story of the trapped Chilean miners, Santiago’s El Mercurio newspaper reported. The miners’ lawyer told the newspaper that Pitt’s company has offered several million to make the movie — and that several miners may even be cast. Representatives of Pitt’s company have already visited the South American country twice, and were expected to go again this past weekend. Edgardo Reinoso Lundstedt, who represents the miners who spent 69 days underground, told El Mercurio he’s been fielding about 10 offers per day.
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Canada and U.S. Weekend Box Office – 11/12/10 to 11/14/10
Monday November 15th 2010FilmTotalMegamind, P/DW$29,120,461Unstoppable, Fox$22,688,457Due Date, WB$15,419,042Skyline, Uni.$11,692,415Morning Glory, Par.$9,203,266For Colored Girls, LGF$6,517,280Red, Sum.$4,973,539Paranormal Activity 2, Par.$2,980,201Saw 3D, LGF$2,862,449Jackass 3-D, Par.$2,235,457
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