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Front Page, Industry News

THE BRIEF: Unpaid internships or slave labour?

By TO411Daily Columnist
Linda Chandler

Back when, pretty much everyone started in the mailroom or as a copy secretary. But the mailroom, to a would-be creative, was the North Star to the creative department. One would deliver the mail (usually a male), hang around the office of the dictator-in-residence, and beg. Eventually one would get a stab at something. Though the extra work was free, everyone got paid for the jobs they were hired to do. Not a lot. But the payment meant graduating into an adult world - a step - like crawling to walking. This transition in a young adult’s life has devolved over time.

That was then. This is Zen. Today; one goes to a university and then onto one of the applicable trade colleges such as Humber, York, Seneca, Centennial, or OCAD. On Portfolio Night they hold their breath to land an internship. Usually unpaid.

What makes it worth it? There is nothing more useful, challenging and rewarding to a newbie than a constructively thought-out internship. As globecampus.ca wrote in Unpaid internships still worth it. “If you want to attract the right person, you’d better give them the right opportunity. Don’t bring them in and not have a clue what you’ll do with them. Give them concrete roles, where they can have absolute results that make an impact.” *

Everyone loves the kids in advertising as it’s the perfect storm to “…observe youth culture first-hand, maybe ask the closer-than-you-are-to-the-target-demo interns for feedback to things like your latest gaming tie-in ideas. Maybe learn something from them…” * Maybe get something for nothing. Like fresh ideas, perhaps. What’s the sub-text in the followin? What do you think the company Fresh Baked Entertainment has in mind with this recent posting for 2 unpaid internships? With the consent of the company’s President, Rob Tait, The Brief reprinted the post in its entirety.

But internships seem to be a stepping-stone to more internship. And more hoops to jump through. For free. Read this summer intern job ad reprinted in its entirety with the consent of Fresh Baked Entertainment. 

———-

SUMMER INTERN CHALLENGE SOCIAL MEDIA AND SERIES PRODUCTION

MAY 25, 2011

Fresh Baked Entertainment – a Branded Entertainment company, is searching for 2 summer interns to join our team for July and August, to support various social media, marketing and production initiatives.

We are looking for one intern for each of these roles:

1. Social Media
2. Series Production

We’re all about comedy and fun at Fresh Baked Entertainment, and are looking for likeminded people who see the world in a similar way. [SIC] And because of that, resumes are not enough to help us decide who will fit.

Here is what we want to see from candidates who are interesting in joining the team: [SIC]

1). CREATE A 1-2 minute video, post it on YouTube, and let us know where we can see it. It MUST include all of the following:

1. Introduce yourself and which role you are interest in: Social Media or Production (or both)
2. Direct the message to us, helping us get to know you, and showing us what you know about us. – DO YOUR RESEARCH.
3. Have FUN with it and give people a LAUGH.
4. We aren’t just looking for a video blog; show us you know how to tell a story.
5. AND… find an interesting way to incorporate a BREAD CLIP into your video.
6. Make sure that it’s searchable through a Fresh Baked Entertaiment tag when you post it to YouTube.

2.) Send us your resume, and a short letter explaining why you are the one for the internship.

Make sure you do your best to make this as viral as possible. Get everyone to watch it, as the number of views will be part of our final decision for finding our summer interns.

Submission Deadline: FRIDAY JUNE 10TH, 5PM EST

Final Decision of Internships: FRIDAY JUNE 17TH

How to submit: Post the video on YouTube and sending a link, along with your resume and the short letter to Anne-Marie Marais at anne-marie@freshbakedent.com

Check out our site plus follow us on Facebook (under Friends of Fresh Baked) and on twitter@freshbakedent for more updates about this challenge.

THANK YOU. We are looking forward to receiving your submission.

Fine Print (Make sure you read this)

This is open to all current university or college students who can legally work in Canada.

No actual brands other than Fresh Baked Entertainment can be represented in your video.

The final decision on the hiring of the interns will be done by an internal hiring team at Fresh Baked Entertainment. DO NOT contact anyone other than Anne-Marie (and only via email) in regards to any questions you may have about the internship or the video submissions.

Only one submission per person will be accepted. Late submission will not be considered.

Any ideas are property of Fresh Baked Entertaiment.

This is an UNPAID Internship.

———-

Fini.

Gasp! The Brief had to speak to Rob Tait of Fresh Baked Entertainment to discuss what sounded like an opportunistic way to build a YouTube campaign – exclusively for Fresh Baked Entertainment, who would own the material and network it from all their channels of communication. In other words, potentially countless Fresh Baked Entertaiment campaigns for FREE for the privilege of applying for 2 unpaid summer internships. I’m steaming even as I write this.

Rob Tait listened stoically as I accused his company of exploitation and countered that he didn’t see it my way. He told me that he’d been a guest this year at York and Seneca and was moved by the students’ enthusiasm for the concept of Fresh Baked Entertainment, a hybrid advertising/entertainment and branded entertainment company. He simply wanted to give a couple of young people a chance to create with FBE The “Summer Challenge” seemed like a “fun” exercise to uncover the best talent. Tait explained - a great experience for the two lucky winners. “They will shadow and collaborate,” he tells me. “They will be 20% of an 8-person team.” I asked him whether this unpaid internship could possibly wind up in a job? “It could,” Tait says. “Call me after the summer and write how it went down and then you can judge us.” Fair enough. But, are you really asking for applicants to submit a video, post it on YouTube and make it go viral?!!! Don’t you know THAT’S NOT POSSIBLE?

But really? For all that schooling, and all that work on their portfolios, presentations, co-op ed, grad schools, trade diplomas, isn’t it time we compensated these people with at least what they’d get at Starbucks or in retail? The minimum wage is $10.25 an hour. A fresh idea is priceless. The New York Times had this to say in their Business Day section: “With job openings scarce for young people, the number of unpaid internships has climbed in recent years, leading federal and state regulators to worry that more employers are illegally using such internships for free labor.” *

The Brief signs off with this winning way to present yourself:

…and have a great week.

SOURCES

—–

Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

Front Page, Industry News

THE BRIEF: Unpaid internships or slave labour?

By TO411Daily Columnist
Linda Chandler

Back when, pretty much everyone started in the mailroom or as a copy secretary. But the mailroom, to a would-be creative, was the North Star to the creative department. One would deliver the mail (usually a male), hang around the office of the dictator-in-residence, and beg. Eventually one would get a stab at something. Though the extra work was free, everyone got paid for the jobs they were hired to do. Not a lot. But the payment meant graduating into an adult world - a step - like crawling to walking. This transition in a young adult’s life has devolved over time.

That was then. This is Zen. Today; one goes to a university and then onto one of the applicable trade colleges such as Humber, York, Seneca, Centennial, or OCAD. On Portfolio Night they hold their breath to land an internship. Usually unpaid.

What makes it worth it? There is nothing more useful, challenging and rewarding to a newbie than a constructively thought-out internship. As globecampus.ca wrote in Unpaid internships still worth it. “If you want to attract the right person, you’d better give them the right opportunity. Don’t bring them in and not have a clue what you’ll do with them. Give them concrete roles, where they can have absolute results that make an impact.” *

Everyone loves the kids in advertising as it’s the perfect storm to “…observe youth culture first-hand, maybe ask the closer-than-you-are-to-the-target-demo interns for feedback to things like your latest gaming tie-in ideas. Maybe learn something from them…” * Maybe get something for nothing. Like fresh ideas, perhaps. What’s the sub-text in the followin? What do you think the company Fresh Baked Entertainment has in mind with this recent posting for 2 unpaid internships? With the consent of the company’s President, Rob Tait, The Brief reprinted the post in its entirety.

But internships seem to be a stepping-stone to more internship. And more hoops to jump through. For free. Read this summer intern job ad reprinted in its entirety with the consent of Fresh Baked Entertainment. 

———-

SUMMER INTERN CHALLENGE SOCIAL MEDIA AND SERIES PRODUCTION

MAY 25, 2011

Fresh Baked Entertainment – a Branded Entertainment company, is searching for 2 summer interns to join our team for July and August, to support various social media, marketing and production initiatives.

We are looking for one intern for each of these roles:

1. Social Media
2. Series Production

We’re all about comedy and fun at Fresh Baked Entertainment, and are looking for likeminded people who see the world in a similar way. [SIC] And because of that, resumes are not enough to help us decide who will fit.

Here is what we want to see from candidates who are interesting in joining the team: [SIC]

1). CREATE A 1-2 minute video, post it on YouTube, and let us know where we can see it. It MUST include all of the following:

1. Introduce yourself and which role you are interest in: Social Media or Production (or both)
2. Direct the message to us, helping us get to know you, and showing us what you know about us. – DO YOUR RESEARCH.
3. Have FUN with it and give people a LAUGH.
4. We aren’t just looking for a video blog; show us you know how to tell a story.
5. AND… find an interesting way to incorporate a BREAD CLIP into your video.
6. Make sure that it’s searchable through a Fresh Baked Entertaiment tag when you post it to YouTube.

2.) Send us your resume, and a short letter explaining why you are the one for the internship.

Make sure you do your best to make this as viral as possible. Get everyone to watch it, as the number of views will be part of our final decision for finding our summer interns.

Submission Deadline: FRIDAY JUNE 10TH, 5PM EST

Final Decision of Internships: FRIDAY JUNE 17TH

How to submit: Post the video on YouTube and sending a link, along with your resume and the short letter to Anne-Marie Marais at anne-marie@freshbakedent.com

Check out our site plus follow us on Facebook (under Friends of Fresh Baked) and on twitter@freshbakedent for more updates about this challenge.

THANK YOU. We are looking forward to receiving your submission.

Fine Print (Make sure you read this)

This is open to all current university or college students who can legally work in Canada.

No actual brands other than Fresh Baked Entertainment can be represented in your video.

The final decision on the hiring of the interns will be done by an internal hiring team at Fresh Baked Entertainment. DO NOT contact anyone other than Anne-Marie (and only via email) in regards to any questions you may have about the internship or the video submissions.

Only one submission per person will be accepted. Late submission will not be considered.

Any ideas are property of Fresh Baked Entertaiment.

This is an UNPAID Internship.

———-

Fini.

Gasp! The Brief had to speak to Rob Tait of Fresh Baked Entertainment to discuss what sounded like an opportunistic way to build a YouTube campaign – exclusively for Fresh Baked Entertainment, who would own the material and network it from all their channels of communication. In other words, potentially countless Fresh Baked Entertaiment campaigns for FREE for the privilege of applying for 2 unpaid summer internships. I’m steaming even as I write this.

Rob Tait listened stoically as I accused his company of exploitation and countered that he didn’t see it my way. He told me that he’d been a guest this year at York and Seneca and was moved by the students’ enthusiasm for the concept of Fresh Baked Entertainment, a hybrid advertising/entertainment and branded entertainment company. He simply wanted to give a couple of young people a chance to create with FBE The “Summer Challenge” seemed like a “fun” exercise to uncover the best talent. Tait explained - a great experience for the two lucky winners. “They will shadow and collaborate,” he tells me. “They will be 20% of an 8-person team.” I asked him whether this unpaid internship could possibly wind up in a job? “It could,” Tait says. “Call me after the summer and write how it went down and then you can judge us.” Fair enough. But, are you really asking for applicants to submit a video, post it on YouTube and make it go viral?!!! Don’t you know THAT’S NOT POSSIBLE?

But really? For all that schooling, and all that work on their portfolios, presentations, co-op ed, grad schools, trade diplomas, isn’t it time we compensated these people with at least what they’d get at Starbucks or in retail? The minimum wage is $10.25 an hour. A fresh idea is priceless. The New York Times had this to say in their Business Day section: “With job openings scarce for young people, the number of unpaid internships has climbed in recent years, leading federal and state regulators to worry that more employers are illegally using such internships for free labor.” *

The Brief signs off with this winning way to present yourself:

…and have a great week.

SOURCES

—–

Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

Front Page, Industry News

THE BRIEF: Unpaid internships or slave labour?

By TO411Daily Columnist
Linda Chandler

Back when, pretty much everyone started in the mailroom or as a copy secretary. But the mailroom, to a would-be creative, was the North Star to the creative department. One would deliver the mail (usually a male), hang around the office of the dictator-in-residence, and beg. Eventually one would get a stab at something. Though the extra work was free, everyone got paid for the jobs they were hired to do. Not a lot. But the payment meant graduating into an adult world - a step - like crawling to walking. This transition in a young adult’s life has devolved over time.

That was then. This is Zen. Today; one goes to a university and then onto one of the applicable trade colleges such as Humber, York, Seneca, Centennial, or OCAD. On Portfolio Night they hold their breath to land an internship. Usually unpaid.

What makes it worth it? There is nothing more useful, challenging and rewarding to a newbie than a constructively thought-out internship. As globecampus.ca wrote in Unpaid internships still worth it. “If you want to attract the right person, you’d better give them the right opportunity. Don’t bring them in and not have a clue what you’ll do with them. Give them concrete roles, where they can have absolute results that make an impact.” *

Everyone loves the kids in advertising as it’s the perfect storm to “…observe youth culture first-hand, maybe ask the closer-than-you-are-to-the-target-demo interns for feedback to things like your latest gaming tie-in ideas. Maybe learn something from them…” * Maybe get something for nothing. Like fresh ideas, perhaps. What’s the sub-text in the followin? What do you think the company Fresh Baked Entertainment has in mind with this recent posting for 2 unpaid internships? With the consent of the company’s President, Rob Tait, The Brief reprinted the post in its entirety.

But internships seem to be a stepping-stone to more internship. And more hoops to jump through. For free. Read this summer intern job ad reprinted in its entirety with the consent of Fresh Baked Entertainment. 

———-

SUMMER INTERN CHALLENGE SOCIAL MEDIA AND SERIES PRODUCTION

MAY 25, 2011

Fresh Baked Entertainment – a Branded Entertainment company, is searching for 2 summer interns to join our team for July and August, to support various social media, marketing and production initiatives.

We are looking for one intern for each of these roles:

1. Social Media
2. Series Production

We’re all about comedy and fun at Fresh Baked Entertainment, and are looking for likeminded people who see the world in a similar way. [SIC] And because of that, resumes are not enough to help us decide who will fit.

Here is what we want to see from candidates who are interesting in joining the team: [SIC]

1). CREATE A 1-2 minute video, post it on YouTube, and let us know where we can see it. It MUST include all of the following:

1. Introduce yourself and which role you are interest in: Social Media or Production (or both)
2. Direct the message to us, helping us get to know you, and showing us what you know about us. – DO YOUR RESEARCH.
3. Have FUN with it and give people a LAUGH.
4. We aren’t just looking for a video blog; show us you know how to tell a story.
5. AND… find an interesting way to incorporate a BREAD CLIP into your video.
6. Make sure that it’s searchable through a Fresh Baked Entertaiment tag when you post it to YouTube.

2.) Send us your resume, and a short letter explaining why you are the one for the internship.

Make sure you do your best to make this as viral as possible. Get everyone to watch it, as the number of views will be part of our final decision for finding our summer interns.

Submission Deadline: FRIDAY JUNE 10TH, 5PM EST

Final Decision of Internships: FRIDAY JUNE 17TH

How to submit: Post the video on YouTube and sending a link, along with your resume and the short letter to Anne-Marie Marais at anne-marie@freshbakedent.com

Check out our site plus follow us on Facebook (under Friends of Fresh Baked) and on twitter@freshbakedent for more updates about this challenge.

THANK YOU. We are looking forward to receiving your submission.

Fine Print (Make sure you read this)

This is open to all current university or college students who can legally work in Canada.

No actual brands other than Fresh Baked Entertainment can be represented in your video.

The final decision on the hiring of the interns will be done by an internal hiring team at Fresh Baked Entertainment. DO NOT contact anyone other than Anne-Marie (and only via email) in regards to any questions you may have about the internship or the video submissions.

Only one submission per person will be accepted. Late submission will not be considered.

Any ideas are property of Fresh Baked Entertaiment.

This is an UNPAID Internship.

———-

Fini.

Gasp! The Brief had to speak to Rob Tait of Fresh Baked Entertainment to discuss what sounded like an opportunistic way to build a YouTube campaign – exclusively for Fresh Baked Entertainment, who would own the material and network it from all their channels of communication. In other words, potentially countless Fresh Baked Entertaiment campaigns for FREE for the privilege of applying for 2 unpaid summer internships. I’m steaming even as I write this.

Rob Tait listened stoically as I accused his company of exploitation and countered that he didn’t see it my way. He told me that he’d been a guest this year at York and Seneca and was moved by the students’ enthusiasm for the concept of Fresh Baked Entertainment, a hybrid advertising/entertainment and branded entertainment company. He simply wanted to give a couple of young people a chance to create with FBE The “Summer Challenge” seemed like a “fun” exercise to uncover the best talent. Tait explained - a great experience for the two lucky winners. “They will shadow and collaborate,” he tells me. “They will be 20% of an 8-person team.” I asked him whether this unpaid internship could possibly wind up in a job? “It could,” Tait says. “Call me after the summer and write how it went down and then you can judge us.” Fair enough. But, are you really asking for applicants to submit a video, post it on YouTube and make it go viral?!!! Don’t you know THAT’S NOT POSSIBLE?

But really? For all that schooling, and all that work on their portfolios, presentations, co-op ed, grad schools, trade diplomas, isn’t it time we compensated these people with at least what they’d get at Starbucks or in retail? The minimum wage is $10.25 an hour. A fresh idea is priceless. The New York Times had this to say in their Business Day section: “With job openings scarce for young people, the number of unpaid internships has climbed in recent years, leading federal and state regulators to worry that more employers are illegally using such internships for free labor.” *

The Brief signs off with this winning way to present yourself:

…and have a great week.

SOURCES

—–

Comment to Linda at this address: thebrief@to411.com.
LinkedIn // Facebook // Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

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