Oct 24, 2021
Visit our sister site:

Front Page, Industry News

February Freeze Trade Show Report

By David Pearson, TO411Daily Staff Writer

The Daily caught the 10th annual February Freeze, hosted by WFW Chairman/CEO Paul Bronfman, his wife Judy along with Larry Lavoie , GM of CinequipWhite. Trade booth representation and staging for the event were carried out through the efforts of the CinequipWhite team, with event marketing co-ordination provided by Lowell Schrieder and Jonathan Stainton.

Last week’s event was an apt staging ground to launch next week’s Ontario Film and TV service and labour mission to Los Angeles.

The Daily also spoke with Rick Perotto of WFW who is looking forward to joining the “Push Ontario” Trade Mission to Los Angeles. TO411 Daily will follow up with a few of the key players attending for their observations after the mission concludes.

Paul Bronfman was pleased to see attendance was solid at the FebFreeze the Daily observed a strong crowd from the minute the doors opened until the wrap-up at the end of the day. A re-energized Cinequip-White was featured in the trade show portion of this year’s freeze along with a strong slate of core industry suppliers.

Freeze day also buzzed because the Ontario production numbers (Ontario production was up 29%) for 2011 had just been released. It was also revealed to 411 Daily that it had been a banner year for Pinewood and Paul Bronfman was quite pleased with the storngest performance yet by the city’s largest film studios after playing catch-up in 2010 while Pinewood worked it’s way out of the red and into the black.

Asked to look into the crystal ball and predict 2012 production numbers Bronfman would only say that he expected BC production numbers to rebound somewhat from a sub-par 2011 where BC production numbers were off by about a third.

In terms of the steady slippage in the commercial production sector, Bronfman was hard pressed to predict a rebound but wanted to assure producers in the sector that WFW will continue to pay special attention to the specific needs of commercial producers and continue to fund specialty ventures like the innovative Viral Van(s) which are made available across Canada.

The event was held for the first time at the new William F White Centre on Islington avenue….by any form of measurement, February Freeze 2012 was
a resounding success.

Leave a Reply

Your email address will not be published. Required fields are marked *

Front Page, Industry News

February Freeze Trade Show Report

By David Pearson, TO411Daily Staff Writer

The Daily caught the 10th annual February Freeze, hosted by WFW Chairman/CEO Paul Bronfman, his wife Judy along with Larry Lavoie , GM of CinequipWhite. Trade booth representation and staging for the event were carried out through the efforts of the CinequipWhite team, with event marketing co-ordination provided by Lowell Schrieder and Jonathan Stainton.

Last week’s event was an apt staging ground to launch next week’s Ontario Film and TV service and labour mission to Los Angeles.

The Daily also spoke with Rick Perotto of WFW who is looking forward to joining the “Push Ontario” Trade Mission to Los Angeles. TO411 Daily will follow up with a few of the key players attending for their observations after the mission concludes.

Paul Bronfman was pleased to see attendance was solid at the FebFreeze the Daily observed a strong crowd from the minute the doors opened until the wrap-up at the end of the day. A re-energized Cinequip-White was featured in the trade show portion of this year’s freeze along with a strong slate of core industry suppliers.

Freeze day also buzzed because the Ontario production numbers (Ontario production was up 29%) for 2011 had just been released. It was also revealed to 411 Daily that it had been a banner year for Pinewood and Paul Bronfman was quite pleased with the storngest performance yet by the city’s largest film studios after playing catch-up in 2010 while Pinewood worked it’s way out of the red and into the black.

Asked to look into the crystal ball and predict 2012 production numbers Bronfman would only say that he expected BC production numbers to rebound somewhat from a sub-par 2011 where BC production numbers were off by about a third.

In terms of the steady slippage in the commercial production sector, Bronfman was hard pressed to predict a rebound but wanted to assure producers in the sector that WFW will continue to pay special attention to the specific needs of commercial producers and continue to fund specialty ventures like the innovative Viral Van(s) which are made available across Canada.

The event was held for the first time at the new William F White Centre on Islington avenue….by any form of measurement, February Freeze 2012 was
a resounding success.

Leave a Reply

Your email address will not be published. Required fields are marked *

Front Page, Industry News

February Freeze Trade Show Report

By David Pearson, TO411Daily Staff Writer

The Daily caught the 10th annual February Freeze, hosted by WFW Chairman/CEO Paul Bronfman, his wife Judy along with Larry Lavoie , GM of CinequipWhite. Trade booth representation and staging for the event were carried out through the efforts of the CinequipWhite team, with event marketing co-ordination provided by Lowell Schrieder and Jonathan Stainton.

Last week’s event was an apt staging ground to launch next week’s Ontario Film and TV service and labour mission to Los Angeles.

The Daily also spoke with Rick Perotto of WFW who is looking forward to joining the “Push Ontario” Trade Mission to Los Angeles. TO411 Daily will follow up with a few of the key players attending for their observations after the mission concludes.

Paul Bronfman was pleased to see attendance was solid at the FebFreeze the Daily observed a strong crowd from the minute the doors opened until the wrap-up at the end of the day. A re-energized Cinequip-White was featured in the trade show portion of this year’s freeze along with a strong slate of core industry suppliers.

Freeze day also buzzed because the Ontario production numbers (Ontario production was up 29%) for 2011 had just been released. It was also revealed to 411 Daily that it had been a banner year for Pinewood and Paul Bronfman was quite pleased with the storngest performance yet by the city’s largest film studios after playing catch-up in 2010 while Pinewood worked it’s way out of the red and into the black.

Asked to look into the crystal ball and predict 2012 production numbers Bronfman would only say that he expected BC production numbers to rebound somewhat from a sub-par 2011 where BC production numbers were off by about a third.

In terms of the steady slippage in the commercial production sector, Bronfman was hard pressed to predict a rebound but wanted to assure producers in the sector that WFW will continue to pay special attention to the specific needs of commercial producers and continue to fund specialty ventures like the innovative Viral Van(s) which are made available across Canada.

The event was held for the first time at the new William F White Centre on Islington avenue….by any form of measurement, February Freeze 2012 was
a resounding success.

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisements